BAJAJ, a consumer appliance brand, has released two ad films for pan India fans and air cooler campaigns.
“The BAJAJ campaigns aim to inspire and empower consumers. Through this ad film, we intend to celebrate the spirit of determination and showcase how BAJAJ products stand by our customers. With our latest launches, we also wanted to connect with our audiences,” Devika Sachdev, head of advertising and brand management, Bajaj Electricals Limited, commented.
From what it’s understood, the fans ad film follows the story of a hula hoop teacher mentoring a group of young children. After the session concludes, one child displays determination and continues practising. Moved by her dedication, the teacher increases the speed of the BAJAJ fan, to enable her determination to surpass her limits.
Reportedly, the air coolers ad film captures a moment between two social media influencers filming an aerial yoga sequence, where one concludes what seems like a challenging session. After the session, one influencer pauses to check the shot, while the other continues to practise. He appreciates her efforts and increases the speed of BAJAJ air cooler to support her in her pursuit.
“The campaign’s concept aims to embody the brand’s commitment to empowering individuals in their pursuit of progress. I think these BAJAJ films offer a perspective on this ethos,” Ashish Chakravarty, executive director and India head of creative, McCann Worldgroup, added.