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  1. Business News
  2. Authors
  3. shailjatiwari

Shailja Tiwari

over the next two years, I see us continuing our multi-market growth
DViO’s Sowmya Iyer on building a suit of  martech solutions besides  global expansion Premium Story

From AI to global strategy, Iyer outlines the company’s approach to growth and innovation in the competitive madtech landscape

By Anushree Bhattacharyya
September 10, 2024 08:00 IST
One of the things I like to do when I’m not working is to read a lot about upcoming tech
Chai pe Charcha with BrandWagon Premium Story

Siddharth Devnani, co-founder and director, SoCheers, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
September 8, 2024 16:30 IST
When I’m not at the Olyv office, you can usually find me knee-deep in trying to ace my other full-time role: being a dad (Image credits: Olyv)
Chai pe Charcha with BrandWagon Premium Story

Rohit Garg, co-founder and CEO, Olyv, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
September 8, 2024 12:00 IST
One of the key benefits of A/B testing is its ability to increase conversion rates
BrandWagon Explainer: What is A/B testing and how it works

In A/B testing, a company might test different headlines, images, or calls to action (CTAs) to see which variation drives…

By Shailja Tiwari
September 5, 2024 17:42 IST
The brand recently expanded its footprint with new openings in key markets.
SOCIAL plans to expand to 100 outlets, emphasises hyper-local strategy and digital engagement

Data-driven marketing is a core aspect of SOCIAL’s strategy

By Shailja Tiwari
Updated: September 3, 2024 16:42 IST
"This season, we're introducing our new campaign, ‘Something BIBA About Her,’ featuring Kriti Sanon as our brand ambassador."
BIBA’s Siddharth Bindra on the company’s new product range besides plans for global expansion  Premium Story

BIBA’s revenue from operation rose 38.9% to Rs 874.84 crore in FY23 from Rs 629.24 crore in FY22

By Shailja Tiwari
September 3, 2024 08:00 IST
In September 2021, Chandra wrote to the then SEBI Chairman, Ajay Tyagi, expressing concerns that Buch was influencing SEBI officials during his legal battle with Invesco
Subhash Chandra accuses SEBI chairperson Madhabi Puri Buch of bias and corruption

Chandra’s claims come amid new allegations by the Congress party, which has accused Buch of drawing a salary from ICICI…

By Shailja Tiwari
September 2, 2024 19:26 IST
Marketing alcoholic beverages in India has always required creativity due to strict advertising laws.
Adapting to complexity! India’s alcohol industry faces regulatory hurdles and consumer demands

In India, the alcoholic drinks market is expected to generate $47.1 billion in revenue at home (e.g., supermarkets) and $5.6…

By Shailja Tiwari
September 2, 2024 12:30 IST
Chai Pe Charcha with BrandWagon Premium Story

Mehul Kapadia, chief revenue officer, Locus.sh talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
August 31, 2024 18:12 IST
Chai pe Charcha with BrandWagon Premium Story

Nitin Singhal, managing director, Sinch India talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
Updated: August 31, 2024 12:47 IST
Financial Express DIGITAL BHARAT Economy Conclave Live Updates: Unlocking the power of AI
Financial Express Digital Bharat Economy Conclave Highlights: Unlocking the power of AI

Exploring the impact of AI on India’s economic transformation at the Digital Bharat Economy Conclave

By Shailja Tiwari
Updated: August 30, 2024 15:38 IST
The CCI's approval follows a detailed review process aimed at evaluating the merger's impact on market competition
CCI approves $8.5 billion worth of Disney-Reliance media assets merger

Under the agreement, Reliance Industries will hold a 16.35% stake in the JV, Viacom18 will hold 46.82%, and Disney will…

By Shailja Tiwari
August 28, 2024 16:41 IST
Rebranding can provide a brand with a distinct identity that sets it apart from competitors
BrandWagon Explainer: Why brands opt for rebranding

As companies expand into new markets, especially internationally, rebranding can be crucial to ensure cultural relevance and market appeal

By Shailja Tiwari
August 28, 2024 14:41 IST
The brand claims to have embraced a ‘fabulously futuristic’ approach, integrating advanced technology to enhance comfort
Bra-vo! How Enamor is riding on technology to drive growth in the lingerie market

The market size of women’s innerwear across India in the year 2020 was approximately Rs 32,164 crore and was estimated…

By Shailja Tiwari
Updated: August 27, 2024 18:28 IST
In addition to its market reach, FITPASS has formed partnerships with the Indian government and IRDAI to promote fitness and wellness.
How FITPASS plans to sweat it out by making fitness accessible for all

By addressing the issue of underutilised gym capacity, FITPASS claims to have enhanced the profitability of partner gyms

By Shailja Tiwari
August 26, 2024 18:33 IST
The 2024 ANA LGBTQ+ Marketing Inclusion Survey reveals that while 55% of advertisers engage in LGBTQ+-inclusive marketing, 39% struggle with navigating brand-safe environments and consumer resistance
Beyond the rainbow! Is inclusive branding a genuine strategy or an empty gesture? Premium Story

In 2023, only three per cent of Indian ads featured characters from diverse ethnic backgrounds, compared to the global average…

By Shailja Tiwari
August 26, 2024 08:00 IST
When I take time away from work I visit my hometown and spend time with family other than that I move away from the hustle and bustle of the city into nature.
Chai pe Charcha with BrandWagon Premium Story

Karan Tanna, CEO & founder, Ghost Kitchens, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
August 25, 2024 16:15 IST
I love my Meta Quest 3, which is not just a cool piece of tech, but also gives me a glimpse into what the future might hold
Chai pe Charcha with BrandWagon Premium Story

Beerud Sheth, co-founder and CEO, Gupshup, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
August 25, 2024 12:00 IST
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Kevin Warsh testimony, Kevin Warsh congressional testimony, Kevin Warsh testifies, US Fed rate hike, US Fed rate cut, Federal Reserve, FOMC meeting

All eyes on Kevin Warsh as Fed chair testifies before Congress

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