On October 1st, coffee lovers worldwide raise their cups for International Coffee Day, but in India, where chai has long…
Sharma will not only promote True Elements but also launch his line licensed with the brand, aligning with his goal…
Diageo’s Varun Koorichh on the company’s foray into the premium alco-bev market with McDowell’s X Range Premium Story
McDowell’s X Range: A bold step into premium spirits
BrandWagon Chai pe Charcha with ASCI’s Manisha Kapoor Premium Story
Manisha Kapoor, CEO and secretary general, ASCI, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
BrandWagon Adtalk with Bharti AXA LI’s Nitin Mehta Premium Story
Nitin Mehta, chief distribution officer – partnership distribution and head marketing, Bharti AXA LI, talks to BrandWagon Online about the…
When AI meets beauty, the wrinkles fade away Premium Story
Brands now offer real-time personalisation and recommendations
In a conversation with BrandWagon Online, Zahid Khan, director of shopping initiatives for India and Emerging Markets, Amazon, talks about…
Jockey’s Nihal Ranjan on company’s market adaptation and strategies for growth amid evolving consumer preferences Premium Story
Page Industries’ revenue from operations declined 2.8% to Rs 4581.67 crore in FY24 from Rs 4714.19 crore in FY23
While Zepto (#1) holds its crown for a second consecutive year, the 2024 list showcases a broader range of industries,…
The campaign seems to tap into a broader trend where personalisation seems like the new black, prompting contemplation on whether…
MTR’s Prerna Tiku on adapting to modern tastes as it looks to expand market and growth Premium Story
MTR updates its culinary legacy to meet modern consumer demands, emphasising innovation and convenience in the food market
Top Tax Payers Celebrities 2024: From Bollywood heavyweights to cricketing icons, here’s an in-depth look at the top celebrity taxpayers…
BrandWagon Adtalk with Insight Cosmetic’s Mihir Jain Premium Story
Mihir Jain, sales and marketing director, Insight Cosmetic, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…
Operating on a bootstrapped model, itch aims to focus on delivering effective work and building profit margins rather than aggressive…
Qoruz introduces Creators Authority Score to improve influencer selection and campaign effectiveness
The goal is to provide a clearer understanding of an influencer’s potential impact, helping marketers make more informed decisions when…
Explore how comparative ads influence consumer preferences and market trends
Mamaearth’s parent company Honasa Consumer aims for market leadership in the beauty segment Premium Story
Mamaearth aims to blends traditional ingredients with modern innovation to strengthen its position in the competitive Indian beauty market
Smart businesses know that advertising without marketing is like shouting into the void.
