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  1. Business News
  2. Authors
  3. shailjatiwari

Shailja Tiwari

During my childhood days, I enjoyed mathematics and could have been a math professor
BrandWagon Chai pe Charcha with Swiss Beauty’s Mohit Goyal Premium Story

Mohit Goyal, co-founder and director, Swiss Beauty, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
October 19, 2024 12:00 IST
From ancient wisdom to digital dominance, modern spiritual leaders have transformed into global brands, monetizing their presence in the billion-dollar spirituality industry.
Ruling minds and wallets: Gurus, babas, and the rise of spirituality as a billion-dollar empire Premium Story

The commodification of spirituality is on the rise, turning modern gurus and babas into billion-dollar brands, influencing minds, wallets, and…

By Shailja Tiwari
October 18, 2024 08:00 IST
Piramal Finance’s strategy involves a broader evaluation of potential customers, focusing on their life circumstances rather than relying solely on standard financial documentation.
Piramal Finance aims to tackle financial exclusion in tier-2 and tier-3 cities with its lending solutions

Piramal Finance’s Head of Marketing, Arvind Iyer, discusses how the company is addressing financial exclusion in tier-2 and tier-3 cities…

By Shailja Tiwari
Updated: October 15, 2024 17:22 IST
Wakefit's journey towards profitability, its innovative use of AI-powered mattresses, and expansion strategies into the broader home solutions market
Wakefit’s Kunal Dubey on the road to profitability, besides using AI in mattresses Premium Story

Kunal Dubey discusses Wakefit’s path to profitability, product innovations, offline growth, and the evolving sleep solutions industry.

By Shailja Tiwari
October 15, 2024 08:00 IST
The first big 'do' that comes to mind is the idea of 'show, don't tell'.
BrandWagon Adtalk with The Pant Project’s Sukita Tapadia Premium Story

Sukita Tapadia, chief marketing officer, The Pant Project, talks to BrandWagon Online about the dos and don’ts of digital marketing,…

By Shailja Tiwari
October 12, 2024 17:00 IST
Jewell Paints
BrandWagon Chai pe Charcha with Jewell Paints’ Nitin Jain Premium Story

Nitin Jain, Co-founder and Director at Jewell Paints, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
October 12, 2024 14:30 IST
"Swiss Beauty introduces its latest mass-premium line, Swiss Beauty Select, catering to India's growing demand for multifunctional beauty products, with exclusive insights from CMO Vidushi Goyal
Swiss Beauty ventures into mass premium with Swiss Beauty Select

In a conversation with BrandWagon Online, Swiss Beauty’s CMO Vidushi Goyal shares insights into the brand’s latest venture, Swiss Beauty…

By Shailja Tiwari
October 11, 2024 09:17 IST
The company allocates 35-40% of its budget to digital media, while traditional media still takes the lion’s share at 60-65%, given its ability to reach mass audiences quickly
From Voltas to Voltas Beko: The strategic move that boosted brand positioning Premium Story

Voltas Limited — A Tata Enterprise, and Ardutch B.V. (a subsidiary of Arçelik A.S.; part of the Koç Group –…

By Anushree Bhattacharyya
Updated: October 10, 2024 17:48 IST
Bloom’s distribution will initially be e-commerce and quick commerce-focused, with plans to expand into offline retail over time.
From men’s health to women’s wellness! Bold Care launches Bloom to meet growing demand

Jadhav mentioned that the brand would explore exclusive partnerships with newer players in the online marketplace, aiming to create visibility…

By Shailja Tiwari
Updated: October 10, 2024 10:52 IST
After the target audience is set, engaging ads are created to inspire action.
BrandWagon Explainer: Performance based advertising – Pay only for results, no fluff

Rather than simply showing an ad to an audience and hoping for the best, this model ties payments directly to…

By Shailja Tiwari
October 8, 2024 15:59 IST
D2C brands are navigating the funding winter by focusing on profitability, with several companies reporting improved financial results for FY24.
D2C brands report profitability gains as funding winter impacts startups Premium Story

D2C brands’ bottom lines on growth path

By Shailja Tiwari
October 7, 2024 09:07 IST
We don't consider Urban Company a direct competitor because they operate across multiple verticals, whereas we focus specifically on the b"eauty niche
YesMadam’s Mayank Arya eyes Rs 100 crore revenue target while expanding into offline services Premium Story

Arya aims to achieve a revenue target of Rs 100 crore by expanding YesMadam’s offerings into offline services while maintaining…

By Shailja Tiwari
October 7, 2024 08:00 IST
Modern marketers need a blend of creativity, business acumen, and analytical skills
BrandWagon Adtalk with Redington’s Puneet Chadha Premium Story

Puneet Chadha, CMO, Redington Limited, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns,…

By Shailja Tiwari
Updated: October 9, 2024 12:56 IST
If I have some free time, I enjoy playing on my PlayStation, especially FIFA and Cricket 24—my favourite games
BrandWagon Chai pe Charcha with Credflow’s Kunal Aggarwal Premium Story

Kunal Aggarwal, Founder, CEO, Credflow, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
October 6, 2024 12:00 IST
No other country grows and consumes as many spices as India. It is one of the largest producers of spices with about 75 varieties out of the 109 listed by the International Organisation for Standardisation
Spice route! India’s evolving spice industry and global ambitions Premium Story

The Indian spice industry is transforming as it shifts from traditional loose spices to modern packaged products. This evolution not…

By Shailja Tiwari
October 4, 2024 08:00 IST
Chobey highlighted the remarkable growth of India’s digital landscape, noting that the country boasts over 800 million internet users and the world’s lowest data costs.
Google India’s Roma Datta Chobey highlights AI’s role in India’s digital revolution

At the Google for India event, Roma Dutta Chobey discussed AI’s potential to drive inclusive growth, projecting an economic value…

By Shailja Tiwari
October 3, 2024 13:14 IST
Surprisingly, 93% of consumers say online ads are key for discovering new products, and 95% agree these ads make it easier to find budget-friendly promotions.
Brands get ready: 89% of consumers to start holiday shopping early with bigger budgets and shift to online spending, says IAS report

As consumers plan to increase holiday budgets by 88% and start shopping earlier, brands have a prime opportunity to capture…

By Shailja Tiwari
October 3, 2024 10:06 IST
Growel Group launches ‘Carniwel’ to enter India’s expanding pet food market with premium, affordable offerings
Growel Group launches ‘Carniwel’ to enter India’s expanding pet food market with premium, affordable offerings

Positioning itself as a competitive player in the rapidly growing pet food sector, Growel Group introduces Carniwel, focusing on premium…

By Shailja Tiwari
October 1, 2024 19:12 IST
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