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  1. Business News
  2. Authors
  3. shailjatiwari

Shailja Tiwari

Historically, car-buying decisions were male-dominated. However, a significant shift is taking place. Women today are no longer passive participants in the decision-making process.
Driving change: India’s auto sector shifts gears Premium Story

India’s auto sector is shifting gears with rising EV adoption, evolving consumer behaviour, and AI-driven innovations. Insights from BCG and…

By Shailja Tiwari
Updated: January 26, 2025 09:59 IST
For advertisers, the message is clear: digital advertising is the future. Google and Meta have proven their ability to reach large, engaged audiences at scale, and the revenue data supports that.
Top leaders in India’s Rs 2.3 trillion media ranked: Google, Meta, and JioStar top the charts

Google, Meta, and JioStar now control over half of India’s Rs 2.3 trillion media market, reshaping the advertising landscape. Driven…

By Shailja Tiwari
January 22, 2025 14:25 IST
Trump, Donald trump, India-US, India-US relations, Trumps second term, president trump
Trump’s 25% tariff threat: Americans brace for costlier cars, tech, and tequila

U.S. President Donald Trump’s 25% tariff threat on imports from Canada and Mexico could disrupt industries like automotive, tech, and…

By Shailja Tiwari
January 21, 2025 12:19 IST
Baba Ramdev’s Patanjali has long been a household name in India, leveraging his popularity as a yoga guru to sell everything from herbal medicines to toothpaste.
Patanjali’s big claim, bigger trouble: Arrest warrant issued against Baba Ramdev, Acharya Balkrishna and Divya Pharmacy

Baba Ramdev, Acharya Balkrishna, and Patanjali Ayurved face charges for misleading ads claiming their products could cure conditions like diabetes…

By Shailja Tiwari
January 20, 2025 10:19 IST
Exclusive: Nykaa Cosmetics snags Rasha Thadani as the face of Gen Z glam ahead of her Bollywood debut

Nykaa Cosmetics partners with Bollywood debutante Rasha Thadani as its new brand ambassador. Ahead of her film debut in Azaad,…

By Shailja Tiwari
January 18, 2025 13:05 IST
Today’s brand launches are no longer static, one-time events but dynamic, iterative processes.
BrandWagon Adtalk with Exotel’s Udit Agarwal Premium Story

Udit Agarwal, VP and global head of marketing, Exotel, talks to BrandWagon Online, about the dos and don’ts of digital…

By Shailja Tiwari
January 18, 2025 12:00 IST
AI, as highlighted in the report, is at the forefront of RMN innovation. It allows for next-generation ad automation and personalisation, using real-time behavioural and transactional data to customise content at scale.
Retail Media 2025: The big leap or a bandwagon?

The report claims that onsite RMNs could achieve gross margins as high as 70%, making them a potentially high-reward venture…

By Shailja Tiwari
Updated: January 14, 2025 13:00 IST
Unlike premium-priced men’s grooming products, Fair and Handsome has been able to reach a wider, mass-market audience, making this pricing strategy a key strength.
Goodbye, Fair Boy! Emami’s ‘Smart’ rebranding and the road ahead Premium Story

With its new identity, Smart and Handsome aims to carve out a larger share of the booming male grooming market,…

By Shailja Tiwari
January 14, 2025 08:00 IST
Weis highlighted ZEISS’s 178 years of expertise in optics as a key differentiator in the competitive smartphone market.
Lens on innovation! ZEISS and Vivo’s partnership in motion

Marisa Weis talks to Shailja Tiwari about navigating pandemic hurdles, co-engineering innovations, and what’s next for ZEISS and Vivo.

By Shailja Tiwari
Updated: January 13, 2025 12:08 IST
One of the most impactful recent marketing campaigns has been for the Barbie movie
BrandWagon Chai pe Charcha with Insight Cosmetics’ Mihir Jain Premium Story

Mihir Jain, sales and marketing director, Insight Cosmetics, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
January 12, 2025 13:00 IST
On average, we’ve seen about a 15% increase in memberships across India since the pandemic. However, the split between men and women is still skewed.
Anytime Fitness’ Vikas Jain speaks on expansion plans, membership trends, and India’s evolving fitness market Premium Story

Vikas Jain, managing director, Anytime Fitness talks to Shailja Tiwari about the company’s expansion plans, growth strategies and marketing channels…

By Shailja Tiwari
January 7, 2025 10:31 IST
We’ve got resounding feedback from the industry, from consumers and we’ve got several thousand screenings done already.
Interview: Gunjit Jain, executive vice-president, marketing, Colgate-Palmolive India Premium Story

‘Oral care has lagged in premiumisation’

By Shailja Tiwari
January 6, 2025 10:47 IST
Over the past year, OTT platforms have made great ads / marketing campaigns including Money heist, Farzi, Barbie, Stranger Things etc.
BrandWagon Adtalk with Moneyview’s Prasanth Naidu Premium Story

Prasanth Naidu, Chief Marketing Officer at Moneyview, talks to BrandWagon Online about the dos and don’ts of digital marketing, best…

By Shailja Tiwari
January 4, 2025 11:07 IST
“If customers were satisfied with X from Max Life Insurance, they should expect 2X from Axis Max Life Insurance,” Tripathy remarked.
Max Life gets Axis-ed: Rebrand aims to double impact in insurance market

In a conversation with BrandWagon Online, Prashant Tripathy, Managing Director, Axis Max Life Insurance, insists that the rebranding was his…

By Shailja Tiwari
Updated: January 3, 2025 17:07 IST
Ironically, a society that often opposes discussions around sex and related brand advertising exists in the world’s most populous country
Rising demand, evolving attitudes: India’s sexual wellness market on the fast track in 2024 Premium Story

As the year ends, the question lingers: how long will it take for India to fully embrace pleasure without prejudice? 

By Shailja Tiwari
December 31, 2024 08:00 IST
During my free time, I venture into spiritual learning, particularly through listening to and reading the trusted versions of the text "Bhagavad Gita."
BrandWagon Chai pe Charcha with Novamax Appliances’ Harshit Aggarwal Premium Story

Harshit Aggarwal, founder and CEO,  Novamax Appliances, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
December 29, 2024 14:18 IST
To lead its Instagram campaign, Hyatt has partnered with actress Vaani Kapoor, a name synonymous with warmth, care, and authenticity—values that Krishnan said resonate deeply with Hyatt.
Hyatt bets big on Instagram to drive emotional engagement and market growth

In a conversation with BrandWagon Online, Deepa Krishnan, head of marketing- India and Southwest Asia, Hyatt, emphasised that the brand’s…

By Shailja Tiwari
December 26, 2024 15:53 IST
Online advertising is undoubtedly significant, but I firmly believe that the best form of advertising is still trailering.
PVR INOX’s Aamer Bijli on reel strategy for real profits in the cinema biz Premium Story

In a conversation with BrandWagon Online, Aamer Bijli, head of marketing and innovation, PVR INOX Ltd., talks about the company’s…

By Shailja Tiwari
December 24, 2024 10:03 IST
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