India’s auto sector is shifting gears with rising EV adoption, evolving consumer behaviour, and AI-driven innovations. Insights from BCG and…
India’s auto sector is shifting gears with rising EV adoption, evolving consumer behaviour, and AI-driven innovations. Insights from BCG and…
Google, Meta, and JioStar now control over half of India’s Rs 2.3 trillion media market, reshaping the advertising landscape. Driven…
U.S. President Donald Trump’s 25% tariff threat on imports from Canada and Mexico could disrupt industries like automotive, tech, and…
Baba Ramdev, Acharya Balkrishna, and Patanjali Ayurved face charges for misleading ads claiming their products could cure conditions like diabetes…
Nykaa Cosmetics partners with Bollywood debutante Rasha Thadani as its new brand ambassador. Ahead of her film debut in Azaad,…
Udit Agarwal, VP and global head of marketing, Exotel, talks to BrandWagon Online, about the dos and don’ts of digital…
The report claims that onsite RMNs could achieve gross margins as high as 70%, making them a potentially high-reward venture…
With its new identity, Smart and Handsome aims to carve out a larger share of the booming male grooming market,…
Marisa Weis talks to Shailja Tiwari about navigating pandemic hurdles, co-engineering innovations, and what’s next for ZEISS and Vivo.
Mihir Jain, sales and marketing director, Insight Cosmetics, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
Vikas Jain, managing director, Anytime Fitness talks to Shailja Tiwari about the company’s expansion plans, growth strategies and marketing channels…
‘Oral care has lagged in premiumisation’
Prasanth Naidu, Chief Marketing Officer at Moneyview, talks to BrandWagon Online about the dos and don’ts of digital marketing, best…
In a conversation with BrandWagon Online, Prashant Tripathy, Managing Director, Axis Max Life Insurance, insists that the rebranding was his…
As the year ends, the question lingers: how long will it take for India to fully embrace pleasure without prejudice?
Harshit Aggarwal, founder and CEO, Novamax Appliances, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
In a conversation with BrandWagon Online, Deepa Krishnan, head of marketing- India and Southwest Asia, Hyatt, emphasised that the brand’s…
In a conversation with BrandWagon Online, Aamer Bijli, head of marketing and innovation, PVR INOX Ltd., talks about the company’s…