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  1. Business News
  2. Authors
  3. shailjatiwari

Shailja Tiwari

The 2024 ANA LGBTQ+ Marketing Inclusion Survey reveals that while 55% of advertisers engage in LGBTQ+-inclusive marketing, 39% struggle with navigating brand-safe environments and consumer resistance
Media’s moment of reckoning in 2025 post-consolidation Premium Story

Merger model to be tested this year, say experts

By Shailja Tiwari
December 23, 2024 10:55 IST
I am an undercover farmer on weekends. Every weekend, I head to our farm on the outskirts of Gurgaon, where I get to watch new vegetables and crops grow
BrandWagon Chai pe Charcha with People Matters’ Pushkaraj Bidwai Premium Story

Pushkaraj Bidwai, CEO, People Matters, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
December 21, 2024 12:00 IST
For blockbuster films, these deals contribute 6–12% of overall revenues, while for mid-sized productions, the figure can climb to 15–25%. This makes OTT platforms not just distributors but also key financiers in the filmmaking process.
Blockbuster before release! The rise of pre-sales in Indian cinema Premium Story

One of the most critical aspects of the pre-release model is its ability to de-risk projects. By securing funding through…

By Shailja Tiwari
December 17, 2024 08:00 IST
To support the rebranding, Axis Max Life has launched an integrated marketing campaign titled "Double Bharosa."
Axis Max Life Insurance unveils new brand identity with ‘Double Bharosa’ campaign

The company has introduced a new logo incorporating the iconic “A” from Axis and its burgundy shade, combined with the…

By Shailja Tiwari
December 15, 2024 16:00 IST
Yamaha’s ‘Call of the Blue’ campaign accelerates its efforts to capture the aspirations of India’s young, urban riders amidst a price-driven two-wheeler market.
Riding the premium wave! Yamaha’s ‘Call of the Blue’ gears up to redefine aspirations on two wheels Premium Story

India’s two-wheeler market is one of the largest in the world, with a variety of brands vying for attention in…

By Shailja Tiwari
December 12, 2024 08:00 IST
Indian artists like Diljit Dosanjh, and trends like the ‘Asoka make up‘, went global
What India loved on Instagram in 2024: Global trends, regional hits, and rising stars

India’s regional music scene gained attention on Instagram in 2024, with songs from across the country driving millions of reels.

By Shailja Tiwari
December 11, 2024 15:20 IST
YesMadam
YesMadam’s tone-deaf campaign: How trivialising mental health became a PR nightmare

This campaign by the company looks like a desperate bid to garner attention. While the company’s revenue from operations rose…

By Shailja Tiwari
Updated: December 10, 2024 18:52 IST
If I weren't in my current role, I would likely be running a startup focused on sustainable technologies.
BrandWagon Chai pe Charcha with IoTechWorld Avigation’s Deepak Bhardwaj Premium Story

Deepak Bhardwaj, Co-founder and Director, IoTechWorld Avigation, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
December 7, 2024 16:00 IST
Some notable creative marketing and advertising campaigns have been executed lately, the most effective ones being CRED’s campaigns during the IPL seasons and Zomato's clever use of pop culture.
BrandWagon Adtalk with Ayuvya’s Tanishk Pandey Premium Story

Tanishk Pandey, co-founder and CMO, Ayuvya , talks to BrandWagon Online about the dos and don’ts of digital marketing, best…

By Shailja Tiwari
December 7, 2024 10:43 IST
Traditionally, we haven’t followed the brand ambassador or endorsement approach, which is quite standard among German brands
Blaupunkt’s Sukhesh Madaan on making a space for the brand in the Indian audio market  Premium Story

The company’s revenue from operations rose 18.02% to Rs 156.29 crore in FY24 from Rs 132.43 crore in FY23, as…

By Shailja Tiwari
December 5, 2024 08:42 IST
Radio also recorded a 66% fall in ad spending.
Ad spend hits algorithmic high! Digital drives $772 billion boom in 2024, reveals dentsu report

Retail media, a hotbed of advertiser interest, is expected to grow by 21.9% annually, reflecting brands’ growing appetite for leveraging…

By Shailja Tiwari
December 4, 2024 13:18 IST
The turning point came about seven to eight years ago when Premji Invest (PI Group) made its initial investment in our company.
HRI’s Dheeraj Arora on pulling the market for Vasmol, Streax, and Streax Professionals Premium Story

HRI’s revenue from operations rose 11.11% to Rs 742.92 crore in FY24 from Rs 668.60 crore in FY23, as per…

By Shailja Tiwari
December 3, 2024 08:00 IST
In another life, I’d have loved the chance to do work like David Attenborough or Jane Goodall. Study animals and birds, be ensconced in nature. What a dream!
BrandWagon Chai pe Charcha with Leezu’s Leeza Mangaldas Premium Story

Leeza Mangaldas, Co-founder of Leezu’s, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

By Shailja Tiwari
December 1, 2024 14:30 IST
From cricket matches with family to giving back to society at Mahabaleshwar, Summercool CMD Sanjeev Kumar Gupta shares how he spends his weekends and reflects on his favorite moments.
BrandWagon Chai pe Charcha with Summercool’s Sanjeev Kumar Gupta Premium Story

Sanjeev Kumar Gupta, CMD, Summercool Home Appliances Limited, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari
December 1, 2024 12:00 IST
The moment Jaguar unveiled its new campaign and logo, the Internet erupted with opinions—and most were far from impressed. Many critics labelled the move a ‘suicide,’ with some claiming, “The brand killed an icon to appeal to a generation that doesn’t care.”
Jaguar’s dramatic leap: Racing into the future or just spinning its wheels? Premium Story

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging sales.

By Shailja Tiwari
November 26, 2024 08:00 IST
Sony Pictures Networks India, SPNI, Asia Cup, Men's Asia Cup, Cricket, sports, Disney Star, Jio,
Sony scripting a comeback

Sony’s roadmap: Gaurav Banerjee’s strategy to revamp prime-time content and boost viewership.

By Shailja Tiwari
November 25, 2024 09:10 IST
Engaging in deep, meaningful conversations where everyone can express themselves fully is something I genuinely cherish
BrandWagon Chai pe Charcha with Bobble AI’s Ankit Prasad Premium Story

Ankit Prasad, Founder & CEO of Bobble AI , talks to BrandWagon Online about his weekends, favourite vacation destination and…

By Shailja Tiwari
November 24, 2024 12:00 IST
In my opinion, while marketing strategies can vary, there’s undeniable power in combining technology with emotional resonance, and Sphere, a futuristic entertainment venue, achieved this perfectly with its launch.
BrandWagon Adtalk with NEC Corporation India’s Arvind Saxena Premium Story

Arvind Saxena, head – marketing centre of excellence (MCoE) – global smart cities (GSC), NEC Corporation & CMO, NEC Corporation…

By Shailja Tiwari
November 23, 2024 12:00 IST
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Hyderabad Metro, Hyderabad Metro Rail, HMRL, Hyderabad Metro coaches, Hyderabad Metro expansion

Hyderabad Metro plans additional coaches, stronger last-mile connectivity

Wipro sees bigger AI role for IT firms

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