Meta and Google pulled out of sponsoring the 2025 Sydney Mardi Gras, one of the world’s largest LGBTQIA+ pride events,…
Sponsorship frenzy : Padding up for the next innings Premium Story
JioStar is hoping for a 25% spike in IPL ad revenues
“India’s dessert market is ours to conquer,” says MD Vikram Seth — what’s driving Baskin-Robbins’ 20% growth plan? Premium Story
Vikram Seth, managing director of Graviss Foods, told Shailja Tiwari that the brand’s aggressive expansion, franchise-driven model, and evolving product…
BrandWagon AdTalk with Wit & Chai’s Mohit Ghate Premium Story
Mohit Ghate, Co-founder at Wit & Chai, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…
As Valentine’s Week becomes a major commercial event, brands witness a rise in sales across flowers, chocolates, and luxury jewellery.
JioHotstar, a joint venture between Viacom18 and Star India, combines JioCinema and Disney+ Hotstar to offer 3 lakh hours of…
Super Bowl LIX blends sports, entertainment, and business, drawing massive revenue from advertising, tourism, and ticket sales. With a star-studded…
Canva is localising for India! Chandrika Deb talks pricing, content, and bold expansion plans Premium Story
Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn about their 2025…
Byju’s founder Byju Raveendran is battling lenders in court over control of the company, while a Rs 158 crore dispute…
In a conversation with Shailja Tiwari, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses…
FE Exclusive: Sony LIV’s Ranjana Mangla on Shark Tank India OTT shift, ad revenue growth, and what’s next Premium Story
Ranjana Mangla, Head of Ad Revenue, Sony LIV, talks to Shailja Tiwari about whether shifting Shark Tank Season 4 to…
Archana Balaraman, General Manager – Marketing, Britannia, talks to BrandWagon Online about the conceptualisation, thought and more about the campaign.
Jitika Gupta- marketing director, BigMuscles Nutrition, talks to Shailja Tiwari about the brand’s strategy to expand its presence in India’s…
ASCI’s latest report highlights the challenges Indian businesses face in complying with cookie consent requirements under India’s new Digital Personal…
Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX Limited, speaks with Shailja Tiwari about the company’s latest…
Vineet, founder and CEO, Magnon Group; CEO, Omnicom Production (India), talks to BrandWagon Online about his weekends, favourite vacation destination and…
Patanjali faces multiple legal and regulatory challenges, from FSSAI recalls to misleading health claims and lawsuits from competitors. How these…
Dabur has sued Patanjali, co-founded by Baba Ramdev, over a chyavanprash ad alleging misleading claims about herbs and safety. The…
