Quotient Ventures’ Gangadhar explores the influence of advertising agencies in maximising RoI Premium Story
There should always be clear communication with the client in order to achieve the required results in a given budget,…
Chai pe Charcha with BrandWagon Premium Story
Venkatram Mamillapalle, country CEO and managing director, Renault India Operations, talks to BrandWagon Online about his weekends, favourite vacation destination…
Uber India’s Ameya Velankar on the company’s leadership position in the country and its marketing strategy Premium Story
Uber India’s advertising spends declined 63.7% to Rs 43.93 crore in FY22 from Rs 121 crore during the same period…
Indian marketers to embrace generative AI to meet rising customer expectations, according Adobe’s Future of Digital Experiences report
This is a global first business model which solves the pain points of three large industries, that is, media, e-commerce…
BrandWagon Ad Talk with Niva Bupa’s Nimish Agrawal Premium Story
A good campaign should drive consideration for the brand, says Agarwal
Companies need to first address the problem statement of consumers in order to use the humungous data available, says industry
In India, there are 223 million browsers, 619 million mobile devices and 22.1 million connected televisions.
EssenceMediaCom won the maximum number of metals at 20 followed by Mindshare at 18
It is imperative to evolve with time, hence not only is it important break the ‘Berlin Wall’ of structures, also…
Verint’s Martyn Riddle on the need to break down organisational silos to enhance customer experience in India Premium Story
India is Verint’s second largest revenue-generating region in APAC after Australia/ New Zealand
Chai Pe Charcha with BrandWagon Premium Story
Satish NS, President, Haier Appliances India, talks to BrandWagon Online about his weekends, favourite vacation destination and more
MiQ’s Siddharth Dabhade, on India’s potential to become the second largest market for the company Premium Story
CTVs are in over 20 million households in India which is projected to grow four times to 80 million in…
In 2020, the global e-mail marketing market was valued at $7.5 billion and is expected to reach $17.9 billion by…
Chai Pe Charcha with BrandWagon Premium Story
Jigar Shah, co-founder, 82°E, talks to BrandWagon Online about his weekends, favourite vacation destination and more
Chai pe Charcha with BrandWagon Premium Story
Rajat Abbi, vice president – global marketing, greater India, Schneider Electric, talks to BrandWagon Online about his weekends, favourite vacation…
Head Digital Works aka A23 Games ends FY23 with gross revenue of Rs 1,100 crore; to maintain 50% profitability Premium Story
Revenue from operations declined 13.5% to Rs 721.8 crore in FY22 from Rs. 819.2 crore in FY21, according to regulatory…
Kaushik Mukherjee, co-founder and COO of SUGAR Cosmetics, talks to BrandWagon Online about his weekends, favourite vacation destination and more
