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  1. Business News
  2. Authors
  3. devina joshi

Devina Joshi

Brand Ambassador’s return journey faces speed bumps

The faithful and sturdy Ambassador car, manufactured by Hindustan Motors from 1958 till 2014, is likely to make a comeback…

By Devina Joshi
Updated: May 27, 2022 13:30 IST
Innovation is a continuous process.
‘Metaverse isn’t what we should be spending money on’

Tony Fadell, principal, Future Shape

By Devina Joshi
May 25, 2022 08:30 IST
Crossword plans to open more stores, formats and launch an app

Bookstore writing a new chapter

By Devina Joshi
Updated: May 21, 2022 13:17 IST
Santro’s sunset may see rise of EV variants of Hyundai

Way back in late 90s, several foreign car manufacturers entered the Indian market. Most continue to struggle till today and…

By Vikram Chaudhary
Updated: May 19, 2022 11:11 IST
google
Google’s ad customisation model may not find takers

More user control over content

By Devina Joshi
May 16, 2022 07:51 IST
Unilever has also pledged to stop all school promotions of its F&B ranges.
Unilever’s latest marketing move to have ‘little or no impact’ on sales

FMCG giant to curb ad activities targeted at under 16-year-olds globally

By Devina Joshi
April 28, 2022 07:56 IST
The blurring of the lines between digital and physical was obvious for a long time, but many, slow to transform businesses, were essentially forced to confront it during the pandemic.
Interview with Steve Dennis, president & founder, SageBerry Consulting

The blurring of the lines between digital and physical retail was obvious for a long time, but many, slow to…

By Devina Joshi
Updated: April 21, 2022 19:18 IST
Will Tata Neu end up as a walled garden or challenge neutral marketplaces?
Will Tata Neu end up as a walled garden or challenge neutral marketplaces?

Analysts said the neutral marketplaces offer all kinds of sellers on their platform, so the consumer has a wider choice.

By Rishi Raj
April 12, 2022 05:15 IST
According to TAM Sports, Dhoni was the top visible sportsperson in 2021 based on ad volumes
MS Dhoni scores big this IPL season

Despite recently stepping down as captain of Chennai Super Kings, Dhoni is estimated to rake in an income upwards of…

By Devina Joshi
April 1, 2022 14:52 IST
PVR
PVR-INOX Merger: Covid made merger more relevant, says PVR chairman Ajay Bijli

“PVR and Inox both have synergies when it comes to giving a certain quality of big-screen entertainment, whether on their…

By Devina Joshi
March 28, 2022 04:45 IST
pvr
PVR, Inox to merge to create largest multiplex chain

The combined entity will be named PVR Inox with the branding of existing screens to continue as PVR and Inox,…

By Devina Joshi
March 28, 2022 04:30 IST
In a world where people are incentivised with likes, views, retweets or shares, then every brand becomes a publisher of cute kids or cat videos
Interview: Tom Goodwin, co-founder, All We Have Is Now

‘The problem with a metric is when it becomes the target’

By Devina Joshi
May 14, 2021 06:55 IST
This is not RBI’s first attempt.
RBI takes the quirky route to appeal to netizens

The campaign encourages its target audience, the tech-savvy netizen who tends to transact online, on staying ‘satark’ or alert against…

By Devina Joshi
Updated: February 20, 2021 11:56 IST
Ayushmann Khurrana: The pandemic-proof brand endorser?

With these new endorsement contracts, he now has a total of 17 brands in his kitty, in addition to some…

By Devina Joshi
September 21, 2020 07:03 IST
While some brands have launched sensible product extensions, the frenzied need to ‘protect’ consumers and, importantly, dredge up sales, has led to some corporates coming across as unhinged.
Who dares wins?

Brands have unshackled their creativity with product launches to fight the pandemic

By Devina Joshi
July 20, 2020 07:03 IST
Netflix, Hotstar, Amazon Prime, OTT players, ALTBalaji, Zee5, Flipkart Video, video streaming industry, ShemarooMe, Tata Sky
After an exciting 2019, it may be a happy 2020 for Netflix, Hotstar and Amazon Prime

The beginning of the year witnessed the usual telecom-OTT tie-ups, followed by even travel companies tapping OTT partnerships.

By Devina Joshi
Updated: December 9, 2019 08:21 IST
HBO, HBO Max, Apple TV, Disney, OTT, Jennifer Aniston, Reese Witherspoon, Oprah Winfrey, Steven Spielberg, Marvel, Pixar, Star Wars, National Geographic, Walt Disney Company
With HBO Max, Apple TV+ and Disney+, will the OTT landscape really change much?

In India, however, this is not likely to be a separate offering — Disney titles are being made available on…

By Devina Joshi
November 18, 2019 01:58 IST
Amul Girl, Amul Girl 2.0, daCunha Communications, Rahul daCunha, Manish Jhaveri, Utterly, Butterly Deliciousadvertising tool , amul advertisment
Amul Girl 2.0: Keeping up with the changing times

The duo, comprising daCunha Communications’ director Rahul daCunha and writer Manish Jhaveri, then march in with their one-liners to cartoonist…

By Devina Joshi
June 10, 2019 06:14 IST
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Record orders, lower valuations: 3 defence stocks trading below their peers

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Rs 20,000 crore push to build India’s carbon economy: 3 stocks positioned for the shift

Beyond Big Banks: Mid-Cap Private Lenders Outpace Peers in June 2026 Growth. (This is an AI-generated image)

Parag Parikh Flexi Cap: India’s favourite fund is falling behind. Here’s why that isn’t bad

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