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  3. brandwagon online

BrandWagon Online

Virat Kohli maintains his status as India's highest value celebrity brand for the third year in a row with a brand value of $231.1 million.
India’s biggest celebrity with $231.1m brand value isn’t Shah Rukh or Ranveer Singh

Ranveer Singh maintained his second position with a brand value of 170.7 million dollars, although this represented a decrease from…

By BrandWagon Online
September 25, 2025 05:00 IST
The controversy revolves around the ongoing litigation. Families sued, claiming that Tylenol use during pregnancy contributed to autism or attention-deficit hyperactivity disorder.
Tylenol maker Kenvue battles fresh storm as Donald Trump links it to autism

The pain reliever, made by Kenvue, has been drawn into a controversy after news that the Trump administration plans to…

By BrandWagon Online
September 23, 2025 17:08 IST
The platform boasts 250 million registered users, with approximately 10 million daily active players across India's metros to tier 4 towns.
Dream11 pivots to free-to-play model after online gaming ban

The shift has caused Dream11 to close down all its paid contests, which had been the backbone of its business…

By BrandWagon Online
September 23, 2025 15:33 IST
PVR INOX has been attempting to entice fans back to cinemas as admissions continue to be 15–20% less than pre-pandemic times.
PVR INOX leverages GST change, slashes ticket price to Rs 95

According to the new tax regime, tickets that cost Rs 100 or less now have 5% GST, compared to 12%…

By BrandWagon Online
September 23, 2025 13:09 IST
Domestically, Tanishq was awarded Best Indian Jewellery Brand, CaratLane.com Best Indian Online Jewellery Brand, and Amrut Best Indian Drinks Brand.
Rolex, Tanishq, Taj Hotels top Hurun’s list of India’s best luxury brands

Rolex remained the Best Watch Brand, while Gucci was awarded the Best Accessory Brand. Louis Vuitton became the Best Fashion…

By BrandWagon Online
September 19, 2025 17:15 IST
Kanwar dismissed such concerns. “I’ve been cautioned about it, but Apollo Tyres is a strong institution," he said.
‘That’s why the BCCI tied up with us,’ Apollo Tyres MD dismisses team India ‘Jersey Curse’

Apollo’s winning bid surpassed Canva’s Rs 554 crore offer and JK Cement’s Rs 477 crore.

By BrandWagon Online
September 19, 2025 12:42 IST
The coffee giant explained that its employees have occasionally been confronted with inappropriate or offensive name requests.
Starbucks clarifies policy after barista refuses to write Charlie Kirk’s name

Responding to the controversy, Starbucks issued a statement emphasising that names are an essential part of its service culture. “Starbucks…

By BrandWagon Online
September 19, 2025 11:14 IST
The scale of subsidies is striking. Disney’s Andor alone received $138.1 million (£101.2 million) in UK credits, followed by Star Wars: The Rise of Skywalker at $105.1 million (£77 million). Sixteen Marvel productions together claimed nearly $700 million (£511.4 million).
Disney secures $2.2 billion in UK subsidies as Hollywood production declines

Disney has pocketed $2.2 billion in subsidies from the United Kingdom over the past 15 years, thanks to incentives designed…

By BrandWagon Online
September 18, 2025 15:44 IST
The Malayalam hit Lokah Chapter 1: Chandra also made waves, joining Hridayapoorvam in strengthening Mollywood’s footprint this year.
Indian box office collects Rs 1,136 crore in August; 2025 set to challenge all-time record

The Indian box office raked in a solid Rs 1,136 crore in August 2025, riding on the back of three…

By BrandWagon Online
September 18, 2025 13:43 IST
Some of the recent celebrities involved in betting app probe for 1xBet former cricketer Robin Uthappa and Yuvraj Singh, Urvashi Rautela, Mimi Chakraborty and Ankush Hazra.
Despite gaming crackdown, offshore betting apps thrive on surrogate advertising

A report by Think Change Forum, 2023 sows that Indian users as putting in as much as Rs 8,20,000 crore…

By BrandWagon Online
September 18, 2025 12:14 IST
An alumnus of the Indian Institute of Management Ahmedabad, Vats brings over three decades of experience across consumer goods, energy, and media.
Pidilite’s Sudhanshu Vats to be the next ASCI Chairman

Sudhanshu Vats, Managing Director of Pidilite Industries, is set to take charge as the new Chairman of the Advertising Standards…

By BrandWagon Online
September 18, 2025 10:41 IST
If the Paramount and Warner Bros. tie-up succeeds, and if TikTok ends up in his orbit, Ellison would control a sprawling empire: the world’s biggest movie franchises, one of America’s oldest news networks, a top-tier cable outlet in CNN, and one of the most downloaded app on earth.
How Oracle’s Larry Ellison went from Silicon Valley icon to building world’s biggest media empire

Paramount Skydance is now rumoured to be weighing a $70 billion bid for Warner Bros. Discovery. That would bring DC…

By BrandWagon Online
September 17, 2025 17:05 IST
The resignation comes as Unilever prepares to list its ice cream unit, now called The Magnum Ice Cream Company, as a standalone firm in mid-November.
Ben & Jerry’s co-founder quits over Gaza conflict dispute with Unilever

“I can no longer, in good conscience, and after 47 years, remain an employee of Ben & Jerry’s,” Greenfield wrote…

By BrandWagon Online
September 17, 2025 15:27 IST
The majority (89%) said their organisations produce more than 1,000 content assets annually, with a significant share producing between 10,000 and 100,000 pieces a year.
Adobe’s new report claims 96% marketers now use Generative AI

Short-form content is at the centre of this shift. About 78% of marketers reported that demand for social media content…

By BrandWagon Online
Updated: September 17, 2025 16:23 IST
One of the most notable shifts is in Connected TV usage. India’s active Connected TV base now stands at 129.2 million users, translating into 35–40 million homes.
OTT growth slows to 10%, but connected TV base soars to 129 M: Report

The number of active paid OTT subscriptions including those accessed via telecom bundles and aggregators is estimated at 148.2 million.…

By BrandWagon Online
September 17, 2025 12:56 IST
A key part of the plan is the creation of a standalone app exclusively for American users.
Larry Ellison-led Oracle consortium set to acquire TikTok in America

As per the proposed arrangement, a new company will be formed to operate TikTok in America. U.S. investors will own…

By BrandWagon Online
September 17, 2025 12:27 IST
As part of the leadership changes, Dick Boer has been appointed Lead Independent Director and Vice Chairman of the Board, effective October 1.
Pablo Isla to succeed Paul Bulcke as Nestlé Chairman from October 1

Nestlé S.A. announced on Tuesday (September 16) that its Chairman, Paul Bulcke, will step down from the Board earlier than…

By BrandWagon Online
September 17, 2025 10:31 IST
The minimum fare has been set at Rs 15 for the first 1.5 km, and Rs 10.27 per km thereafter.
Maharashtra approves Uber, Ola and Rapido bike taxis with Rs 15 starting fare

The licences were given to ANI Technologies (Ola), Uber India Systems, and Roppen Transportation Services (Rapido). The firms must now…

By BrandWagon Online
September 16, 2025 15:27 IST
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Latest News

Dahnesh Dilkhush, CTO, Microsoft India and South Asia

’We’re making a significant bet on India’s AI future’: Dahnesh Dilkhush, CTO, Microsoft India and South Asia

‘Global presence to give M&A financing a leg-up’: Debadatta Chand, MD & CEO, Bank of Baroda

‘Global presence to give M&A financing a leg-up’: Debadatta Chand, MD & CEO, Bank of Baroda

FM Sitharaman Urges CBDT to Slash 5.4 Lakh Pending Tax Appeals

Tax appeal backlog concerning: FM

Costlier feed pushes up egg, broiler chicken prices

Narendra Modi, NEET paper leak, government reforms, examination system, social media, youth engagement, anti-paper leak law, National Testing Agency, exam reforms, viral video

PM Modi posts a new midnight Instagram video, thanks youngsters

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