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BrandWagon Online

Developed by HR tech company Umwelt. AI, the chatbot will use real-time analytics to track employee sentiment and provide data-driven insights to the company’s HR team.
AI takes over HR? Blue Tokai appoints chatbot as Chief Listening Officer

With a workforce spread across multiple locations, Blue Tokai is looking to address employee concerns more efficiently. From what is…

By BrandWagon Online
March 4, 2025 11:13 IST
Alok Nath’s association with BuyBuyCart is expected to strengthen its brand identity
BuyBuyCart expands to 250 stores, onboards actor Alok Nath as brand face

The company aims to strengthen its presence in the grocery retail market with this strategic move.

By BrandWagon Online
Updated: March 13, 2025 15:49 IST
The milkshakes, produced at Hamdard’s Aurangabad facility, are available in general and modern trade stores, e-commerce platforms, and the brand’s D2C website.
Hamdard Foods India expands into flavoured milk category with ‘Hamdard Asli Milkshakes’

Hamdard Foods India enters the flavoured milk segment with ‘Hamdard Asli Milkshakes’ in Chocolate, Strawberry, Mango, and Vanilla.

By BrandWagon Online
March 4, 2025 09:00 IST
Phulera’s favorite troublemakers meet plumbing perfection—courtesy of Finolex Pipes!
Phulera’s famous faces take Finolex Pipes for a spin—Binod approves!

Finolex Pipes brings the beloved characters of TVF’s Panchayat to life in a quirky new campaign, blending humour with durable…

By BrandWagon Online
March 3, 2025 15:24 IST
Prada is set to make waves in the luxury fashion world with a $1.6 billion move to acquire Versace—will this be a game-changer?
Versace’s future in Prada’s hands? $1.6 billion deal almost sealed

Prada is reportedly closing in on a €1.5 billion ($1.6 billion, Rs 14,000 crores approx.) deal to acquire Versace from…

By BrandWagon Online
Updated: March 3, 2025 14:45 IST
“Volfsbane brings a fresh perspective to high-end streetwear, seamlessly blending comfort with style. It’s exciting to see such innovation in the Indian fashion industry,” Shetty remarked.
Volfsbane launches in Mumbai with Suniel Shetty as special guest

Volfsbane, a high-end streetwear brand by designer Ishika Jain, debuts in Mumbai with Bollywood star Suniel Shetty as a special…

By BrandWagon Online
Updated: March 4, 2025 13:14 IST
Notably, rural regions are at the forefront of this growth, with projections indicating over 504 million rural internet users by 2025, surpassing urban figures.
With 504M rural internet users by 2025, Indians highlights the new digital India

As of early 2024, India boasts approximately 954 million internet subscribers, a substantial increase from 251.9 million in 2014.

By BrandWagon Online
Updated: May 5, 2025 14:54 IST
Diljit Dosanjh makes history as the first Punjabi artist to become Levi’s® global ambassador, marking a major cultural crossover in fashion and music.
Diljit Dosanjh becomes Levi’s global ambassador, makes history as first Punjabi artist to join the lineup

Diljit Dosanjh joins Levi’s® as a global ambassador, becoming the first Punjabi artist to represent the iconic denim brand. This…

By BrandWagon Online
March 3, 2025 12:40 IST
73% women exit workforce post-childbirth; Prega News’ Women’s Day Campaign Calls for Change
73% women exit workforce post-childbirth; Prega News’ Women’s Day campaign calls for change

With 73% of Indian women leaving their jobs after childbirth, Prega News’ latest campaign sparks a conversation on the challenges…

By BrandWagon Online
March 3, 2025 11:58 IST
Redseer report, shares, industry, retail, Third-party logistics players, e-commerce
Retail’s core platform shift: How large-scale systems are redefining interoperability

Core platforms are reshaping retail operations, driving efficiency, scalability, and seamless omnichannel integration.

By BrandWagon Online
Updated: March 24, 2025 16:13 IST
Flipkart, zero commission, industry, Amazon, PMLA, Enforcement Directorate, ED
Flipkart pulls the plug on ANS Commerce: Over 200 jobs lost overnight—What went wrong?

Flipkart is shutting down ANS Commerce, the D2C-focused SaaS platform it acquired in 2022, leaving over 200 employees jobless.

By BrandWagon Online
Updated: March 7, 2025 21:42 IST
The app offers a 7-minute guided meditation in multiple languages, along with an AI-powered feature that provides insights from Sadhguru’s teachings.
Sadhguru’s meditation app surges—Can it sustain beyond the hype?

Sadhguru’s meditation app Miracle of Mind has seen a rapid surge in downloads, leveraging his vast following and AI-powered features.…

By BrandWagon Online
Updated: March 3, 2025 09:13 IST
Burger King Corporation approached the court after discovering that multiple websites were illegally using its trademark to lure potential investors
Delhi High Court blocks fake Burger King franchise websites, cracks down on scam

The Delhi High Court has issued a John Doe order against fake Burger King franchise websites, directing domain suspensions and…

By BrandWagon Online
February 28, 2025 17:25 IST
Taboola moves beyond native ads with Realize, aiming to improve performance advertising at scale.
‘Realize’ the future? Taboola’s big bet to outdo search and social ads

Taboola launches Realize, a new advertising platform designed to help businesses achieve better marketing results beyond search and social media.

By BrandWagon Online
February 28, 2025 16:06 IST
Mamaearth, one of India’s well-known baby and personal care brands, has launched its latest campaign, "Hai Proof Tabhi Mama Approved," featuring actress and brand ambassador Shilpa Shetty
Shilpa Shetty stars in Mamaearth’s new ad campaign | Watch here

The ad, conceptualised by Steve Priya, presents Shetty as a meticulous mother rejecting anything unsuitable for her child—whether it’s water…

By BrandWagon Online
February 28, 2025 15:52 IST
The court ruled in favour of the brand, terming Amazon’s actions as “blatant infringement” in the e-commerce space.
Delhi High Court slams Amazon with Rs 340 crore fine for BHPC trademark violation

The Delhi High Court has directed Amazon Technologies Inc. to pay nearly Rs 340 crore in damages for unauthorised trademark…

By BrandWagon Online
February 28, 2025 11:31 IST
E-commerce
India’s E-commerce market to reach $325 billion, consumer spending grows at 8.7%, reveals Deloitte report

India’s e-commerce market is set to reach $325 billion, with discretionary spending growing at 8.7% annually. Deloitte’s latest report reveals…

By BrandWagon Online
February 27, 2025 17:12 IST
The campaign features a high-energy dance film set to the classic Bollywood track Rangeela Re, reimagined with a contemporary twist.
Crocs reimagines ‘Rangeela Re’ for Holi in new campaign | Watch now

The campaign film stars actor Pratibha Ranta, who brings a modern edge to the festival’s spirit. Styled in looks inspired…

By BrandWagon Online
February 27, 2025 14:47 IST
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Property premium slump pushes New India Assurance into Q1 loss 

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Dahnesh Dilkhush, CTO, Microsoft India and South Asia

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‘Global presence to give M&A financing a leg-up’: Debadatta Chand, MD & CEO, Bank of Baroda

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FM Sitharaman Urges CBDT to Slash 5.4 Lakh Pending Tax Appeals

Tax appeal backlog concerning: FM

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