Online content players’ experiments with specialised content are slowly paying off. But a viable ad revenue model continues to elude…
We need traditional agencies to stop pretending that they can do digital. They are unable to do anything beyond interruption…
The digital music landscape is currently dominated by three players — Times Internet’s Gaana.com, Bharti Airtel’s Wynk and a lesser-known…
Marred by a spot-fixing controversy in IPL7, Multi Screen Media had generated ad revenue worth Rs 600-700 crore.
Open office layouts with wall-to-wall murals, quirky furniture, and most importantly, an open door policy, have caught on with ad…
Rising costs of broadcasting new shows simultaneously as the US, and lesser ad slots mess up profit margins for channels
Coca-Cola’s 2015 summer advertising campaign is a sweet story that will resonate with many Indians
There is no doubt that people love consuming videos through mobile. For instance, videos on Facebook generate as much as…
SLAVISH devotion to a cause is perhaps the simplest way of summing up what Game of Thrones is all about.
E-commerce companies claim that much of the money will be spent in expanding their operations.
Face Off with LV Krishnan, CEO, TAM Media Research
Leaving all controversies behind, the IPL has proved once again why it is feted by viewers and advertisers alike. And…
Despite courting all kinds of controversies, the eighth season of the Indian Premier League (IPL)…
Handset maker Gionee will spend R225 cr on its marketing this year. It has already bet R60-65 cr on IPL
With air time being on a premium, a 10 second ad was more of a compulsion for brands than a…
Snapdeal’s new ad focuses on the role it plays in the life of Indian consumers and thus stands out in…
newspapers in India need to start charging readers for digital content and they need to do this right away. If…
The Indian Premier League (IPL) is never short of advertisers but this time around, joining beverage makers, telcos and auto…
