While we have already acquired a few specialist divisions, we are still on the lookout to acquire a few more…
Rivals TAM and BARC are set to join hands. After fighting over who reports television viewership ratings better, Nielsen India…
Come September and Times Network, the television business of Bennett, Coleman and Company (BCCL), will be ready with a new…
Author of several books including Convergence Culture: Where Old and New Media Collide, Textual Poachers: Television Fans and Participatory Culture…
A slew of newbies across different sports is trying to replicate IPL’s stupendous success
While our TV business still remains a very important part of our DNA we are now adding new layers. The…
The bidding action was restricted to top 10-12 cities
Content marketing has been hailed as the hottest marketing platform with global content marketing revenue set to touch $313 billion…
For marketers looking to target and segment their ads, programmatic advertising has emerged as an efficient mode to buy ad…
Devang Bhimjyani who heads business development, sponsorship and marketing of Mumbai Indians, the IPL team owned by RIL, has now…
Humour has been a staple in Perfetti’s ad campaigns for its various brands. But the latest Mentos ads have no…
A host of start-ups, including Delhivery, PepperTap, Gojavas, FabOne and others have come up to service e-commerce companies even as…
After launching high definition (HD) feed for its flagship channel Star Movies and action movies channel Star Movies Action, Star…
PVR is on the fast track to expand its presence across the country. With 467 screens of its own and…
As e-commerce players slug it out for market share and the stakes become bigger, it’s no surprise their advertising spending…
Myntra’s latest ad campaign for its ethnic wear brand Anouk goes where very few brands dare to — saluting the…
CP Plus’ new campaign makes a boring product interesting with its smart tag line
Supporting e-tailers, logistics firms see influx of funds, growth
