Page 6 of Advertising News: Advertising Latest News, Advertising Today news, Advertising Breaking News

InMobi launches AI-powered self-service platform for programmatic media buyers

The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side…

June 13, 2025 17:02 IST

Meta India’s Arun Srinivas on why AI is key to the next phase of digital advertising Premium Story

As content, commerce, and conversations converge, the pressure on brands to adapt is intensifying. In this interview, Arun Srinivas, director…

Updated: June 15, 2025 11:53 IST

Hamidani notes that it might take another 20 to 30 years for Indian consumers to accept such bold messaging. (Image Credits: X)

‘Notorious advertising’, Swiggy under fire for ‘Dilli Se Hu BLCK’ ad over slur reference

“Ultimately, a nation’s advertising tends to reflect its people,” Harish Bijoor, Founder of Harish Bijoor Consults Inc, told the financialexpress.com,…

Updated: June 12, 2025 12:29 IST

Rush positions itself as a skill-based gaming platform, a distinction that continues to be tested as regulatory developments evolve across the real-money gaming sector.

Rush by Hike launches campaign featuring Krushna Abhishek

The campaign centres on Ludo, the platform’s key offering, and includes influencer-led integrations with Manisha Rani, Sunny Singh, and Nitish…

June 11, 2025 10:51 IST

According to Vinod Kunj, founder & CCO, Thought Blurb Communications, trashing 2025 IPL advertising as disappointing would be an exaggeration. In his view, brands like Angel One, Amul and Parle Marie did well creatively and Durex impressed with its social media creativity.

Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

It was during the IPL that CRED became a household name, evoking nostalgia with stars such as Madhuri Dixit, Rahul…

June 11, 2025 09:35 IST

Ranveer Singh joins McDonald’s India

The new meal, available from June 13, includes a choice between McVeggie® (Xplode) and McChicken® (Xplode) burgers, Golden Pop Fries,…

June 10, 2025 09:51 IST

The campaign also features appearances from popular ZEE characters, presented not as celebrities but as members of the community

ZEE launches ‘Aapka Apna ZEE’ campaign highlighting community and togetherness

ZEE Network launches its new brand identity, Aapka Apna ZEE, with a multi-lingual campaign across seven languages celebrating India’s cultural…

June 9, 2025 16:29 IST

There are other knotty issues such as managing conflicting accounts that will crop up inevitably. For instance, OMG manages all media responsibilities for Tata Motors’ passenger vehicle division, including digital, TV, print, OOH, and creative duties.

Omnicom, IPG get ready to tango

The merger gets underway as ad business gets tough with clients pushing Services in-house and buying media directly from big…

June 9, 2025 09:35 IST

Did RCB’s marketing fiasco cost 11 lives at Bengaluru victory rally?

At the centre of this scrutiny is Nikhil Sosale, the Head of Marketing and Revenue for RCB at Diageo India,…

June 6, 2025 16:46 IST

In a country as diverse as India, campaigns that aren't tested for cultural and linguistic nuances risk misalignment and missed impact across regions.

The collateral damage of carpet bombing

Experts call for ad frequency management to avoid overkill

June 6, 2025 09:23 IST

Meet Mrunal Panchal, Mrucha Beauty’s founder is Hurun’s top influencer

Mrucha Beauty, incorporated in January 2024 as a private limited entity headquartered in Mohali, operates in the mid-premium cosmetics space.

June 4, 2025 16:19 IST

The campaign is part of Decathlon’s larger circular business model being introduced in India, aligning with the company’s global focus on waste reduction, environmental responsibility and regenerative business practices.

Decathlon India launches ‘Second Life Bazaar,’ its largest circular retail campaign

Timed to coincide with World Environment Day, the 11-day campaign runs from June 5 to 15 across 68 Decathlon stores…

June 4, 2025 15:47 IST

Ankit Chona is back to chill: Hocco aims for Rs 450 cr in ice cream sales

“We continued to run our restaurant business and a very small ice cream parlour brand called Huber and Holly,” Chona…

Updated: June 18, 2025 11:19 IST

Chamka Muskaan, Jagmag Jahaan: Happydent’s new ad lights up litterbugs with red paint and radiant smiles

Prasoon Joshi pens and voices the latest campaign, Shantanu Moitra brings the sparkle, and Happydent gets playful with purpose

June 2, 2025 13:24 IST

"Earlier, it was all about touchscreens or cute selfie stations. Today, AR, VR, AI, and spatial computing aren’t accessories anymore. They are the experience," Sindhu Biswal, CEO and Founder of Buzzlab, told financialexpress.com.

All eyes on AI: Brands are watching you watch them

Experiential marketing has always been hard to measure. AI changes that. Brands can now attribute ROI not just to footfall…

May 30, 2025 10:54 IST

"The unexpected interruption of the IPL did disrupt momentum across several sectors, from FMCG to e-commerce. Naturally, some of our clients’ campaigns were impacted mid-flight," Gupta added.

Gour Gupta discusses Tribes Communication’s Goafest wins and agency strategy Premium Story

“Having evolved from being part of the DDB network group, a few years ago Tribes acquired full ownership and took…

Updated: May 30, 2025 16:55 IST

The ‘Enormous’ advantage: Why creativity and trust trump pitches in the new ad ecosystem Premium Story

“We have not had a new business strategy for the past 11-odd years that we’ve been in existence. I believe…

May 30, 2025 09:38 IST

Why WPP killed GroupM: WPP Media’s AI push targets ad dominance

Fast forward to May 28, 2025, and WPP drops a bombshell: GroupM is gone. In its place rises WPP Media,…

May 29, 2025 15:44 IST

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