Page 4 of Advertising

American Eagle’s denim campaign with Sydney Sweeney sparked backlash over its wordplay on “jeans” and “genes.” A delayed corporate apology…

From “kab tak ispe chadoge, ghodi pe bhi chadh lo” to “lovelife bhi waise hi skip kar rahe ho jaise…

According to Kantar’s latest The Indian Masculinity Maze report that decodes the positioning of urban men in advertising, nearly 94%…

A striking 94% of advertisements in India continue to reinforce traditional male roles, missing the mark on capturing the evolving…

Shared by Zomato founder and CEO Deepinder Goyal on X (formerly Twitter), the advertisement opens with footage of the four…

The campaign features personalised video messages from cricketer Rishabh Pant, generated using artificial intelligence.

Festival organisers stated that the jury was unaware of the content manipulation at the time of judging, which violated strict…

The tone is sombre, but the content is anything but. One business leader laments that he must now carry his…