Page 3 of Advertising

The advertisement opens with a tongue-in-cheek exchange between Raina and Kashyap, marked by sarcasm, double entendres, and quick repartee.

One of the ads wished a “Happy April Fools’ Day” to anyone who believed the iPhone 16 Pro Max’s camera…

The ad, shared on social media, features the brand’s iconic blue-haired mascot dressed in a traditional pattupavada and sunglasses, performing…

In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found…

Spot-buy packages across the tournament are priced at Rs 16 lakh per 10 seconds, while premium sponsorship slots have been…

Joshi, who is chairman, McCann Worldgroup, Asia Pacific, and CEO & CCO, McCann Worldgroup, India, believes that authenticity remains a…

This year’s Independence Day saw brands move beyond token tricolour tributes to deliver layered narratives, mixing nostalgia, personal freedoms, and…

From championing financial independence to rethinking who counts as “family,” the campaigns span humour, nostalgia, equality, and inclusivity. Here’s a…

According to the ASA, one model in a Zara ad appeared “gaunt,” with her appearance further accentuated by the use…

The case, Leonard v. Pepsico, Inc., decided in 1999 and affirmed on appeal in 2000, involved a marketing promotion named…

India ranks third globally in advertising fatigue, with 70% of consumers saying they are weary of viewing the same advertisements…