Page 2 of Advertising

Meanwhile, toilet soaps held on to their title as the most advertised category with a 6% share of ad volumes.

Pandey, who spent over four decades at Ogilvy India and transformed the language of Indian advertising, was remembered by political…

His campaigns for Cadbury – Kuch Khaas hai, Fevicol, Asian Paints – Har khushi me rang laaye, and Hutch became…

Regional language influencers are charging 15-30% higher rates from off-season levels, while prime CTV and OTT regional feeds are seeing…

These platforms always have the technology and are sometimes best equipped to tackle this issue. Therefore, the second thing is…

Collectively, these advertisers used about 108,000 column centimetres of space across print publications.