The initiative comes at a time when competitors like JioCinema, part of the Reliance-backed Viacom18, have been increasing their investment in content
Zee5 ramping up content play

Zee5 has lined up 111 titles, including films and web series in nine languages, in FY24 as it doubles down…

Selected brands will receive support on Reels campaigns at Meta’s expense
Reels of change

Meta has set the ball rolling on monetisation

Meta, fine, regulators, data transfer, personal data, fundamental rights, future transfer, negotiations, Facebook
Meta faces EU fine

There will be a fine, likely in the hundreds of millions of dollars based on previous sanctions