Bharti Airtel, introduces a new innovation for its customers called ‘Mirchi Mobile’.

Mirchi Mobile service would enable Airtel customers to tune into India?s leading private FM radio station from anywhere in India. Adding more to the offering, this new service would allow customers to select from a host of 12 Mirchi stations, even on the mobile handsets that do not have an in-built FM receiver.

To subscribe to the service Customers just need to call 59830. The service will be initially available to customers of Airtel in the cities of Delhi, Mumbai and Rest of Maharashtra which would be later followed by the launch of the service in the rest of the country. The service has to be subscribed for listening to up to 100 minutes of content for Rs. 10 per week.

Mirchi Mobile adds to the wide bouquet of VAS services offered by Airtel to its customers. So, tune in to the radio station in Bangalore, Kolkata or even Kerala and listen to the radio of your choice!