Search engine giant Google was the most frequently mentioned company amongst key FinTech influencers in Q4, 2017, according to the GlobalData, a leading data and analytics company. Google dominated all the key categories except for one. It was the most frequently mentioned company in discussions about block chain, Artificial Intelligence (AI), the Internet of Things (IoT), and big data according to GlobalData’s FinTech Influencer platform, which tracks and categorises all content shared by the most influential FinTech thought leaders each day on Twitter.
The only key category where Google failed to top the charts was payments. The crown in this section went to tech giant Apple. Surprisingly, big names like Mastercard and JP Morgan Chase, whose core businesses represent financial services, were featured in discussions about block chain and payments but both these companies failed to make it to overall top 10.
Talking about the data, Kit Carson, Head of Banking and Fintech at GlobalData said that the banks need to make sure that they are not left behind in the race. He said that to keep up with the Internet giants, the traditional technology vendors are gearing up their capabilities in areas which will drive value in the future. Carson added the banks have to stay in hunt, whether through partnership, collaboration or in-house R&D.
Even though bitcoin was the buzz word in the latter half of 2017, data revealed that drones, chatbots, wearables and data science were the other topics which featured, with as much intensity as bitcoin, in the discussions of FinTech key influencers.
As expected, the topics discussed in various parts of the world also differed. For example, Chatbots were most talked about in Germany while in China, there were significant discussions of smart cities. On the other hand, wearables were a more popular topic than bitcoin in the US.
The data revealed that Google was mentioned in 32% of tweets about artificial intelligence. However, Microsoft and IBM received more than double the amount of tweets than Google in discussions about the Internet of Things. IBM also dominated the discussions involving block chain which was possibly a result of its new joint venture with Maersk.