In FY16, Godrej Consumer’s (GCPL’s) international business contributed 47% of its consolidated sales. The company caters to 2 billion people across its targeted geographies. Out of GCPL’s consolidated sales, household insecticides comprised 33%, hair care 27%, personal wash 18% and others 22%.

The top eight brands made up 75% of total sales and included Good Knight, Hit India, Hit Indonesia, Godrej No.1, Godrej Expert, Cinthol, Stella and Darling. In 90% of their global categories, these brands are ranked either first or second in terms of market share. In the air freshener category, GCPL is No. 1 in Indonesia and No.2 in India. GCPL expects to become No. 1 in India in the category over the next 2-3 years if the current momentum sustains.

The management reckons that their personal care approach to the Air Freshener segment is helping it develop better products in comparison to global MNCs focusing on the traditional home care segment. Project Pi led to savings of Rs 750 million in FY16 as a result of Strategic sourcing all clusters, Packaging modifications, Manufacturing efficiencies and Optimization of ATL and BTL marketing expenses.