Page 96 of Brand Wagon

Brand Wagon

‘We started when the world shut down,’ how an executive turned entrepreneur to disrupt baggage monopoly

Brand Wagon

PepsiCo bets on gut health with Prebiotic Cola launch

Renault India begins rebranding with Triber launch

The Big Idea – Third Wave Coffee; Brewing a cultural wave

‘Not about changing faces’ Zomato details rotational CEO model as Mangla takes charge

Amazon’s Zahid Khan bets on creator economy with new affiliate tool ‘Elevate’

India’s digital ad growth outpaces its ability to measure it Premium Story

How Nykaa became the go-to launchpad for global brands Premium Story

After hours with Aditya Mhatre, Co-founder & CPTO, Beacon Premium Story

How a social network built around SMS turned into an AI unicorn Premium Story

Chai pe Charcha with BrandWagon Premium Story

Mother’s Day 2025: What India’s brands chose to highlight

Chai pe Charcha with BrandWagon Premium Story

Labubu’s successor is here- Meet Skullpanda, Pop Mart’s new global sensation

Gen Z breaking up with love apps? No matches for algorithm-driven partners

ITC Master Chef Creations brings back ‘Jashn-E-Gosht’ mutton festival, partners with ‘Metro… In Dino’ for national rollout

Cannes Lions strips DM9 of Grand Prix for misleading AI content

Amul, Mother Dairy lead India’s food brand rankings for 2025

Advertising

Media Agency of the Year - Wavemaker India

Abby Awards 2025: Big wins, bold campaigns, and what they say about India’s media future

Delhi Elections: Gen Z speaks on freebies, policies, and political hype

Campaign Decoded: Britannia’s billboards bend to nature—Not the other way around! Premium Story

A decade in, OYO finally has a clean profit with 172% jump

Fake cures, unchecked claims: SC slams states for letting fake medical ads flourish

Zomato says ‘Know When to Leave’, sparks office toxicity banter

Beyond a complete ban on social media for children under 13, the petition also called for stronger safeguards for teenage users.

Supreme Court refuses to ban social media for children under 13

BollyWindow expands presence in Bollywood media

Comscore appoints Jackelyn Keller as chief marketing officer

NYT Connections September 27, 2025 hints and answers: Here is everything you need to solve the puzzle

NYT Connections June 17, 2025 Puzzle 737: Hints and answers here, Check out the solution

Distinguishing between the ‘game of skill’ and the ‘game of chance’ for conducive and growth-oriented tax regulations

How gaming companies can leverage technology for social good

Content marketing transcends the traditional realm of advertising

What role does content marketing play in driving customer engagement and loyalty in the digital sphere?

The new era of commercial real estate can win by adopting the path of digital marketing

BrandWagon Ad Talk with Aretto’s Krutika Lal

To enhance the gravity of the situation, a report by the International Association of Privacy Professionals reveals that only 20% of privacy professionals say they are confident in their organisation’s privacy law compliance. (This is an AI generated image with Ideogram)

Can emotional AI understand your feelings without compromising your privacy? Premium Story

Dynamic creative optimisation: Leveraging machine learning for tailored ad content

Escape Velocity announces partnership with Flashtalking by Mediaocean in India

India currently has 591 million gamers, making up 20% of the global gaming population.

A year after GST hit online gaming, industry reels under tax burden Premium Story

It has been about a year, post the implementation of 28% GST (goods and services tax) on full face value…

By Anushree Bhattacharyya

December 6, 2024 08:00 IST

technology, digital transformation, SLM, Infosys, SAP Labs, IBM

Urban-rural consumption patterns changing, Gen-Z marketing needs a rethink: Kantar report

The report shows that digital adoption in rural regions has surged, with digital payments growing from 38% in December 2022…

By Gopika Nair

December 5, 2024 18:10 IST

YouTube strengthens enforcement against clickbait, targets misleading titles and thumbnails

India’s ICC T20 World Cup received 7 billion views, while ‘moye moye’ videos hit 4.5 billion views in 2024, reveals YouTube

The report further revealed that the term “moye moye” became a viral sensation, accumulating over 4.5 billion views in 2024,…

By BrandWagon Online

December 5, 2024 15:56 IST

From what is understood, the advertisement will air across multiple platforms including television, OTT platforms, and digital media

Anil Kapoor stars in Viva ACP’s latest campaign showcasing aluminium panel solutions

By BrandWagon Online

December 5, 2024 14:38 IST

The series delves into unscripted exchanges, shedding light on the unspoken realities of financial struggles, sacrifices, and aspirations.

Grip Invest launches ‘Unspoken’ to address generational money conversations

By contrasting traditional values of financial security with modern approaches to independence, Unspoken addresses the tension millennials often face when…

By BrandWagon Online

December 5, 2024 13:06 IST

Indian Bank’s campaign includes a series of short films that explore various cyber threats, such as phishing, payment fraud, and identity theft.

‘Khabar Nahi, Khabardar Bano’: Indian Bank’s bid to fight cybercrime

Conceptualised by Goldmine Advertising, the campaign tackles the rise in cybercrime, leveraging relatable scenarios to highlight the risks of online…

By BrandWagon Online

Updated: December 23, 2024 12:02 IST

Blaupunkt’s Sukhesh Madaan on making a space for the brand in the Indian audio market Premium Story

The company’s revenue from operations rose 18.02% to Rs 156.29 crore in FY24 from Rs 132.43 crore in FY23, as…

By Shailja Tiwari

December 5, 2024 08:42 IST

Retailers cited profits and growth at 50% and prior industry experience at 25% as key motivators for starting businesses.

77% of Indian retailers plan business expansion as 96% rely on physical stores, reveals NeoGrowth study

Additionally, 96% of experienced, and 89% of young and middle-aged retail business owners prefer selling via physical stores, reflecting continued…

By BrandWagon Online

December 4, 2024 16:51 IST

In the audiovisual sector, dubbing and subtitling translators are at the highest risk, with 56% of their revenue potentially lost, while screenwriters and directors could see losses of 15–20%.

Generative AI to cost creators $23 billion by 2028 as market grows to $67 billion; Reveals report

The market for AI-generated music and audiovisual content is projected to grow from approximately three billion dollars in 2023 to…

By BrandWagon Online

December 4, 2024 14:44 IST

Radio also recorded a 66% fall in ad spending.

Ad spend hits algorithmic high! Digital drives $772 billion boom in 2024, reveals dentsu report

Retail media, a hotbed of advertiser interest, is expected to grow by 21.9% annually, reflecting brands’ growing appetite for leveraging…

By Shailja Tiwari

December 4, 2024 13:18 IST

It highlights the growing consumer appetite for exploring uncharted, fantastical worlds. (Image: Freepik)

90% of consumers remember funny ads, 52% of Cannes-winning films were comedies; Reveals Adobe

Adobe has announced its 2025 Creative Trends Forecast, identifying key trends shaping the creative landscape for the coming year.

By BrandWagon Online

December 4, 2024 12:33 IST

This dynamic interaction between online, offline, and metaverse allows marketers to create prolific experiences.

Blogger’s Park: How O2O2M is shaping the future of brand experiences Premium Story

For instance, data mined from online shopping behaviour can optimise physical store layouts, intuitively guiding consumers to desired products.

By Guest

December 4, 2024 09:05 IST

It underscores a vital truth: most brands prioritise their interests, and consumers must look out for their own by questioning the buzzwords and digging deeper.

On the spot with CARS24’s Gajendra Jangi Premium Story

“My favorite ad campaign is of the brand The Whole Truth Foods — a campaign that dares to go where…

By Alokananda Chakraborty

December 4, 2024 08:50 IST

‘The `1 lakh-plus price point is an exciting place to be in’

Charriol’s Coralie Charriol and Titan’s Suparna Mitra on India’s luxury watch market and expansion plans Premium Story

In the country for the launch, Coralie Charriol, CEO and creative director, Charriol, and Suparna Mitra, CEO, watches and wearables…

By Viveat Susan Pinto

December 4, 2024 08:32 IST

43% of online shoppers highlight ineffective chatbots as a major pain point. Kapture CX’s survey calls for smarter AI and hybrid models to redefine the customer experience.

43% of consumers call out ineffective chatbots as their top online shopping frustration, reveals Kapture CX survey

Survey by Kapture CX reveals top frustrations in online shopping, urging brands to embrace hybrid AI-human customer service models.

By BrandWagon Online

December 3, 2024 18:25 IST

Amagi’s services include channel creation, distribution, and monetisation solutions

Amagi acquires Argoid AI to enhance AI-powered content automation and viewer engagement for OTT platforms

The acquisition includes the addition of Argoid AI’s engineering team and its founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E,…

By BrandWagon Online

December 3, 2024 17:48 IST