Page 160 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Alakh Pandey’s PhysicsWallah became the face of the new era - profitable, Hindi-first, and affordable.

In a world full of noise, this campaign cut through not by being loud, but by being honest

On the Spot with Ganesh Sonawane, Co-founder & CEO, Frido Premium Story

Blogger’s Park: Expense systems have lost the plot Premium Story

According to Vinod Kunj, founder & CCO, Thought Blurb Communications, trashing 2025 IPL advertising as disappointing would be an exaggeration. In his view, brands like Angel One, Amul and Parle Marie did well creatively and Durex impressed with its social media creativity.

Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

As Royal Challengers Bengaluru take on Punjab Kings in the Indian Premier League (IPL) final on Tuesday, broadcaster JioCinema is cashing in on advertiser frenzy

Ad spot rates for IPL final surge by 30%

ScoopWhoop sold for Rs 20 crore as Good Glamm Group restructures operations

India’s M&E industry on track for $26.2 billion growth with legal and tech changes

Billion dollar journey: How Maaza broke through the seasonality barrier Premium Story

Racing ahead: Why brands are upping their quick commerce ad spends Premium Story

After hours with Tajurba’ Suresh Mansharamani Premium Story

BrandWagon’s Chai pe Charcha with Ghodawat Consumer’s Salloni Ghodawat Premium Story

Regional creators and AI drive India’s short video boom in 2025

BrandWagon’s Chai pe Charcha with IndoAI’s Rashmi Kulkarni Premium Story

Amul’s protein push: But can a dairy-centric image become a hurdle in its disruption?

‘AI is rewriting the rules of adtech, demanding outcome ownership’ InMobi’s Abhay Singhal Premium Story

From Tokyo to Delhi: Seiji Ota’s three-decade mission to build Japan’s relations in India Premium Story

Blogger’s Park: Why free streaming doesn’t mean free usage Premium Story

On the spot with Amyn Ghadiali, Country Head, GZ Creative Digital Premium Story

Advertising

"Very often, time management becomes a major issue in ad agencies, but that is not the case for us as an in-house creative team," Bhattacharya said.

Interview: Swati Bhattacharya, global head, Godrej Creative Lab Premium Story

From ‘nudge’ to ‘sludge’: Becoming conscious of consumer behaviour manipulations

New leadership at IAA India Chapter: Abhishek Karnani and team aims to advance marketing standards

Marketing

Fostering gender-inclusive workplaces isn’t merely a matter of fairness; it offers organisations a competitive advantage

International Women’s Day: Women leaders unveil the roadmap to gender equality at workplaces

Anytime Fitness’ Vikas Jain speaks on expansion plans, membership trends, and India’s evolving fitness market Premium Story

Honasa Consumer appoints Lokesh Chhaparwal as SVP – technology and engineering

Media

Ranjana Mangla, Head of Ad Revenue at Sony LIV, discusses Shark Tank India Season 4’s shift to OTT, advertising revenue growth, and future plans.

FE Exclusive: Sony LIV’s Ranjana Mangla on Shark Tank India OTT shift, ad revenue growth, and what’s next Premium Story

ZEE launches ‘Dilfluencers’ campaign to connect brands with TV audiences

Churn no more? The guide to retention marketing Premium Story

Gaming

GTA 6 on Switch 2? Take-Two CEO hints at possibility

KRAFTON posts net profit of 594.1 billion KRW; grows 18.8%

Roblox forecasts strong 2024 bookings; in-game spending gets holiday boost

Digital Marketing

The partnership aims to redefine the way consumers experience and interact with alcoholic beverages

Khemani Group ropes in popkorn as its digital marketing agency

Martech

Profit Before Tax (PBT) surged by 52.1% to Rs. 106.6 crore, while Profit After Tax (PAT) climbed 30.8% to Rs. 86.6 crore, up from Rs. 66.2 crore in Q1 FY2024

Affle reports 27.8% revenue growth and 30.8% PAT increase in Q1 FY2025

Marketers in India are ready to embrace AI with 78% feeling confident about using AI tools reveals LinkedIn research

The Marcom Avenue wins the performance marketing mandate of PriyaGold

Reportedly, all co-creators of the winning work will be felicitated at the grand IndIAA Awards Nite which will be held on the 22nd August 2024. (Image Credits: IAA)

Rohit Jawa to chair IAA IndIAA awards jury

The other jury members include Charulata Ravikumar, Geetika Mehta, M R Jyothy, among others

By BrandWagon Online

July 22, 2024 19:02 IST

FNP’s hampers can be personalised with messages and products tailored to the recipient's tastes.

FNP’s Rakhi campaign aims to drive growth with global delivery and emotional engagement

Avi Kumar, chief marketing officer at FNP, talks to BrandWagon Online and provides insights into the campaign’s theme and execution.

By BrandWagon Online

July 22, 2024 18:30 IST

Storytelling is the primary catalyst with one out of every three users prefer audio for storytelling.(Image:Freepik)

Audio revolution: How audio stories and podcasts have begun to captivate the imagination of many

The quiet revolution can be assessed from the facts that, the number of audiobook listeners in India is projected to…

By BrandWagon Online

July 22, 2024 17:45 IST

Butani was the executive chairman at MediaMint before. (Image credits: MediaMint)

MediaMint appoints Rajeev Butani as the new CEO

Butani, who joined the company last year, has served as senior managing director and group technology officer at Accenture.

By BrandWagon Online

July 22, 2024 16:45 IST

In her previous role, as per the company, Sequeria was instrumental in advocating innovative initiatives and fostering a forward-thinking culture within the organisation.

EssenceMediacom India promotes Averill Sequeria to chief strategy officer

With over 20 years of experience in the marketing industry, Sequeria steps into this role from her most recent position…

By BrandWagon Online

July 22, 2024 15:45 IST

After the target audience is set, engaging ads are created to inspire action.

BrandWagon Explainer: Understanding Performance Marketing

For many who are not aware, affiliate marketing is part of the broader performance marketing category, which also includes influencer…

By Anushree Bhattacharyya

July 22, 2024 14:45 IST

As per claims made by the company, the programme includes hands-on training where participants will work on real-world projects. (Image: Linkedin)

Dentsu India launches fresher accelerator programme, aims to bridge the gap between talent and modern business demands

Over 42% of India’s graduates under 25 were unemployed in 2021-22, revealed the “State of Working India 2023” report by…

By BrandWagon Online

July 22, 2024 13:45 IST

While metro cities like Delhi and Bangalore contribute the most to its sales, Caratlane is experiencing significant growth in tier-2 and tier-3 cities.

The CaratLane story! Why women should wear their wins?

Jennifer Pandya, VP- marketing and brand, CaratLane, talks to BrandWagon Online about their recent campaign featuring Nancy Tyagi, the brand’s…

By Shailja Tiwari

Updated: July 22, 2024 17:08 IST

The world of digital books: A promising but slippery path

The ebooks market in India is projected to reach a revenue of $236.4 million in 2024.

By BrandWagon Online

July 22, 2024 11:41 IST

After hours with Ankit Agrawal, CEO and founder, InsuranceDekho

Embracing a strong religious mindset, I devote 30 minutes daily to meditative chanting of ‘Om’. Rather than avoiding stress

By Geetika Srivastava

July 22, 2024 08:58 IST

Losing the sparkle?

A handful of IPL ads didn’t need a celebrity to stay top-of-mind

By Pallabi Dey Purkayastha

July 22, 2024 08:42 IST

Battle for the morning bowl

Marico is flexing its muscles with new breakfast offerings

By Pallabi Dey Purkayastha

July 22, 2024 08:28 IST

Why online gaming industry needs to redefine its model across social media platforms? Premium Story

According to industry estimates, generally, 40% of players play a game on the second day of installing it.

By Anushree Bhattacharyya

July 22, 2024 08:00 IST

Chai pe Charcha with BrandWagon Premium Story

I highly recommend watching “Shark Tank.” This show offers a fascinating glimpse into the world of entrepreneurship and business innovation.

By Shailja Tiwari

July 21, 2024 18:00 IST

Embracing generative AI: The new industrial revolution of the 21st century

It is no wonder then that the Indian government has committed to an investment of Rs. 10,371 crores for the…

July 21, 2024 14:30 IST

Chai pe Charcha with BrandWagon Premium Story

Weekends are all about fun and relaxation. I love gaming, especially PC games which allow me to unwind and engage…

By Santanu Karmakar

July 21, 2024 12:30 IST

"My favourite vacation spot is Italy," Vankar said.

Chai pe Charcha with BrandWagon Premium Story

“If given the option to choose another career, I would pursue law,” Vankar said.

By Gopika Nair

July 20, 2024 17:30 IST

According to a Deloitte report, online retail penetration is projected to surpass oﬄine retail by 2.5 times within the next decade. (Image Credits: Freepik)

Personalised customer interactions with advanced communication technologies during the festive season

AI is poised to facilitate meaningful and effective conversations for businesses, particularly during peak festive and holiday periods. AI-powered systems…

July 20, 2024 14:30 IST

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