Page 160 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

For Swiggy, the decision to axe Genie signals a sharper focus on Instamart, a vertical that has quickly become a battleground with Blinkit and Zepto.

After Swiggy shuts Genie, Uber swoops in with a wink—and a meme

“Krunch is the kind of premium innovation that Indian consumers haven’t seen before. It’s a product that’s hard to make, and it’s expensive to scale, but with Lotte’s backing, we’re able to introduce it.”

“If it’s not real dairy, is it even ice cream?” Havmor’s Komal Anand stakes its claim in the premium market

Perhaps the most contrarian aspect of Zudio’s growth story is what it doesn’t do: online sales.

How Zudio won over the middle class with no ads, no app, just price

Whether Dermicool Warriors turns into a case study or just a seasonal stunt remains to be seen. But one thing’s clear: summer advertising just got a little less sweaty and a lot more sci-fi.

Emami’s Dermicool goes full sci-fi with India’s first fully AI-generated FMCG ad

Shark Tank India S4: Meet Aquapeya’s Tushar Mundada, a founder who believes ‘consumer is not the king’

Dirtcube Interactive launches ‘Specter’ to support game developers with backend solutions

Third Wave Coffee to push sales via packaged products Premium Story

Q-comm boom leaves brands in long queues

Honda’s new ‘H’ logo for EVs: A spark of innovation or just a fancy toilet seat?

Cricket generates 51 million online impressions in just 30 days: Report

BBC Studios eyes exit from India as OTT and broadcast budgets tighten

Kurkure gets a Schezwan twist as PepsiCo partners with Tata Consumer Products

Digital takes 63% of e-commerce ad spend as TV and print see big drops

From a small family venture to a global grooming company: The Vi-John Story

How Entitled Solutions is helping big brands like Jubilant and Apollo streamline worker health compliance across India

Vedanta Aluminium sets 2030 targets as part of its decarbonisation roadmap

Aurionpro acquires Fintra Software to expand transaction banking capabilities

Advertising

Snap to focus on growing ads business, augmented reality amid poor stock performance

Bold Care launches #Sextember: A month-long push for men’s sexual wellness

Marketing

What does a ‘Happy Women’s Day’ really feel like? Van Heusen says…

Maha Kumbh 2025: Bridging brands & beliefs Premium Story

Johnson & Johnson launches TECNIS PureSee IOL in India

Media

The first T20I match will take place on January 22, 2025, at Eden Gardens, Kolkata. The series is a key fixture before India’s ICC Champions Trophy 2025 preparations.

Star Sports Network and Disney+ Hotstar launch ‘SKYball’ campaign for India vs England T20I series

Auto sector sees 29% ad volume growth in H1 2024, with two-wheelers leading and Maruti Suzuki retaining the top spot; reveals TAM report

64% of consumers prefer AI in customer support, 53% favour hybrid Human-AI solutions; Kapture CX Report

Gaming

Google Play's Best Games 2024: Full list

Google reveals the best Play Store apps, games of 2024; check full list here

Games24x7 launches Khelo Befikar, Jeeto RummyCircle Par campaign

STAN secures $2.7 million pre-Series A funding

Digital Marketing

DET is a part of Duolingo Inc., an American technology company with expertise in the educational field

Digitas India bags the digital communications mandate of Duolingo English Test

Martech

Profit Before Tax (PBT) surged by 52.1% to Rs. 106.6 crore, while Profit After Tax (PAT) climbed 30.8% to Rs. 86.6 crore, up from Rs. 66.2 crore in Q1 FY2024

Affle reports 27.8% revenue growth and 30.8% PAT increase in Q1 FY2025

Marketers in India are ready to embrace AI with 78% feeling confident about using AI tools reveals LinkedIn research

The Marcom Avenue wins the performance marketing mandate of PriyaGold

As per the report, the turnaround time for businesses to go live and become hyperlocal ready has also been reduced from 3-4 months to just 48 hours. (Image: Sakel Tech)

Sekel Tech unveils its new brand logo and tagline

As the Sekel has addressed some of the challenges businesses face with many additions, it unveiled a revamped product dashboard.

By BrandWagon Online

July 3, 2024 13:15 IST

From what is understood, Praseed Prasad will lead GroupM’s growth, marketing and communications. (Image: GroupM)

Praseed Prasad gets appointed as GroupM’s chief growth officer

Reportedly, prior to a stint with Ice Cream Labs in 2015, Prasad headed the digital trading and oversaw digital investments…

By BrandWagon Online

July 3, 2024 11:40 IST

Hoop partners with PV Sindhu as investor and brand ambassador to expand wellness offerings in India

Reportedly, the brand offers a range of natural products addressing muscle recovery, injury prevention, and sleep support

By BrandWagon Online

July 3, 2024 10:50 IST

National Amusements has referred the Skydance deal to a special committee of Paramount's board for review, according to two people familiar with the matter.

Skydance reaches new deal to buy controlling Paramount stake, sources say

The news sent Paramount shares up 9% in after-hours trading.

By Reuters

July 3, 2024 09:57 IST

Blogger’s Park: Don’t ignore the power of balance

How to leverage offline connections in the digital age

July 3, 2024 09:29 IST

What I find even more sincere about the campaign is that Tata Tea’s approach goes beyond just raising awareness

On the spot: Campaign transforms content into a call for action

By Anushka Shah, founder & CEO, Civic Studios

By Alokananda Chakraborty

July 3, 2024 09:16 IST

The year 2024 is for Havas Play to change gears and develop its own products and sports and entertainment IPs.

Interview: R Venkatasubramanian, Chief Operating Officer, Havas Play

‘Non-cricket sports have arrived in India’

By FE Bureau

July 3, 2024 09:00 IST

Additionally, the company plans to open a new studio in Abu Dhabi, enhancing content creation and technological capabilities in the region.

Prime Focus subsidiary raises $200 mn at $2 bn valuation

The group will fully activate its technology division, Brahma, which is developing a comprehensive AI-powered, photo-real CGI creator.

By FE Bureau

July 3, 2024 08:22 IST

By aligning with one of India's largest private banks, we anticipate synergies that will enhance our capabilities as one of the country's leading private life insurers.

Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing strategies for LGBTQIA+ community Premium Story

In FY24, our distribution mix was composed of 40% through the proprietary channel, 58% through the bancassurance channel, and two…

By Shailja Tiwari

July 3, 2024 08:00 IST

Nitiz Murdia, co- founder of Indira IVF, with Kareena Kapoor Khan at the launch of the campaign (Image: Indira IVF)

Indira IVF launches #IVFkiPehel campaign with Kareena Kapoor Khan as brand ambassador

Reportedly, the campaign aims to educate the public on infertility by emphasizing consulting fertility experts and getting timely checkups.

By BrandWagon Online

July 2, 2024 19:00 IST

the film portrays the story of a girl subjected to this taboo and belief

L&K Saatchi & Saatchi releases its new film aiming to challenge menstrual discrimination

Reportedly, the initiative showcases the isolation faced by approximately 28% of girls in India while having their periods, perpetuated by…

By BrandWagon Online

July 2, 2024 18:15 IST

eBikeGo onboards Tilak Varma as brand ambassador

From what it is understood, the collaboration will feature Tilak in various eBikeGo campaigns.

By BrandWagon Online

July 2, 2024 17:35 IST

Veet launches #BetterWayToWax campaign featuring Triptii Dimri

#TheBetterWayToWax is a 360-degree marketing campaign across digital and television

By BrandWagon Online

July 2, 2024 16:35 IST

Shaadi.com collaborates with meme page Ghantaa to launch a campaign

One of the campaign posts was a meme featuring a girl’s father responding to a boy’s proposal, suggesting they discuss…

By BrandWagon Online

July 2, 2024 15:35 IST

PUMA joins hands with Riyan Parag and Nitish Kumar Reddy

Reportedly, this move showcases the brand’s objective to take care young talent and solidifying its connect with youth culture in…

By BrandWagon Online

July 2, 2024 14:35 IST

GroupM is WPP’s media investment group (Image: GroupM)

Ashwin Padmanabhan gets promoted to COO of GroupM South Asia

From what it’s understood, Padmanabhan will now oversee a structure that brings together GroupM’s key practices

By BrandWagon Online

July 2, 2024 13:35 IST

Vedix collaborates with Shoppers Stop to unveil an exclusive shop-in-shop store

Reportedly, this partnership brings premium customised Ayurveda beauty experience products to Shoppers Stop customers

By BrandWagon Online

July 2, 2024 12:35 IST

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