Page 158 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Alakh Pandey’s PhysicsWallah became the face of the new era - profitable, Hindi-first, and affordable.

As India’s residential segment grows at over 10% CAGR, driven by higher disposable incomes and demand for connected homes, Schneider Electric is doubling down on its focus on innovation, localization and consumer-centric design.

Watt’s up, India? Schneider Electric wants to make your home smarter

NEC India launches podcast series on diversity and inclusion

77% of BFSI brands turn to influencers to build credibility: Report

Covasant merges with konaAI and DCube to expand Agentic AI in risk management

Malpani Group diversifies, brings Dave & Buster’s brand to India

Blogger’s Park: AI & unified commerce are paving the way for a seamless experience Premium Story

On the spot: Ad highlights importance of silence during discord Premium Story

Interview: Nisha Narayanan, COO & Director, Red FM & Magic FM Premium Story

“We don’t want content to just go viral…” – LinkedIn’s Sachin Sharma on AI, Engagement, and B2B Marketing Premium Story

Opinion trading gains traction in India as Dream11 eyes the market

Zomato says ‘Know When to Leave’, sparks office toxicity banter

Gaming ban between 12-5 AM? Tamil Nadu players say it’s unfair

HDFC Bank, PhonePe launch Co-Branded Credit Card with UPI Integration

Wacoal India opens new store in Mumbai’s Borivali as part of expansion drive

Tata 1mg bets on AI and Bharat to stay ahead

Advertising

The campaign challenges traditional category boundaries with a bold new approach.

Lifebuoy gets a ‘King-Sized’ glow-up with Shah Rukh Khan

On the spot with Poshak Agrawal, co-founder, Athena Education Premium Story

Festive advertising: Creative strategies fuel e-commerce frenzy Premium Story

Marketing

Samsung and Snapchat’s partnership brings a new way for users to celebrate the festival, blending technology with tradition.

Holi goes virtual: Samsung and Snapchat’s AR lens adds a splash of fun

India’s Q- commerce sector to row 75% YoY by 2025, expanding beyond groceries

Shaadi.com founder Anupam Mittal adds a humorous twist to OYO’s ‘sanskari’ policy shift

Media

Super Bowl on Fox, Super Bowl halftime show, Kendrick Lamar SZA Super Bowl, Super Bowl kickoff time, Caesars Superdome Super Bowl, NFL Super Bowl 2025, Super Bowl streaming options, how to watch Super Bowl live, Super Bowl TV schedule

Super Bowl 59: How to watch Chiefs vs Eagles live, streaming, TV channel & Halftime show details

Re-releases a dedicated biz now for PVR: Bijli

Asian Cricket Council signs media rights deal with Sony Pictures Networks India for 2024-2031

Gaming

Centre plans single regulatory framework for India’s online gaming industry, aims to attract investment

NBA, WNBA and Dream11 announce multiyear extension to elevate fantasy basketball in India

No SRO for online gaming, Govt to act as regulator

Digital Marketing

Prior to this, Mishra has worked with companies including Bytedance and Triller

QYOU Media nominates Raj Mishra to its board of directors

TheSmallBigIdea wins integrated digital marketing mandate for Sandu Pharmaceuticals

Social Donut acquires publisher first network Traffic Venue

Martech

The Information Technology (IT) Rules, which were amended in 2021, already have provisions to deal with any objectionable content on social media

Paying for news: Google & Kantar unveil what really makes Indian readers tick

Shopping app instals up by 47% as compared to 2022 average reveals Adjust and data.ai joint report

Microsoft’s Frank Shaw on the impact of AI on businesses Premium Story

As of now, there hasn't been an official release date for Search GPT. (Image Credits: Open AI)

As Google battles third-party cookiepocolypse will Open AI’s Search GPT break the deal?

Currently in the prototype stage and not available to the public yet, consumers can join the waitlist to test the…

By BrandWagon Online

July 26, 2024 14:30 IST

Mayhem Studios bags investment from Lumikai

As per the FICCI-EY report, online gaming grew 22% in 2023 and the number of online gamers in India reached…

By BrandWagon Online

July 26, 2024 13:30 IST

Asia’s luxury market is on the brink of significant transformation, with projections indicating a revenue of $142.70 billion in 2024

Luxury lust! Is Asia’s luxury market redefining riches with new rules?

Luxury market’s total revenue, expected to increase from $100.50 billion to $166.30 billion, underscores a broad expansion across all segments

By BrandWagon Online

July 26, 2024 12:15 IST

Scoring big on social: The shift in sports marketing

As per a report published by Statista, total revenue in the sports market was projected to reach $ 8.28 million…

By BrandWagon Online

July 26, 2024 10:53 IST

Highlights music’s ability to move us emotionally

What I find impressive is how Spotify frames ‘disease’ in a positive and fun light, highlighting music’s ability to move…

By Alokananda Chakraborty

July 26, 2024 09:26 IST

Interview: Swati Bhargava, co-founder, CashKaro

‘Affiliate marketing helps cut customer acquisition costs’

By Guest

July 26, 2024 09:07 IST

Blogger’s Park: A green future

Before innovating, ask yourself: “Do I know my consumer?”

July 26, 2024 08:52 IST

To be sure, revenue in the OTT video market in India is forecasted to reach $4.06 billion in 2024. (Image Credits: Freepik)

OTT Platforms: No more first dates, it’s all about keeping the relationship going! Premium Story

Reducing cost-of-customer- acquisition involves multiple factors, including the target audience for a show, distribution approach of a platform (D2C vs.…

By Santanu Karmakar

July 26, 2024 08:00 IST

Nasher Miles was launched in 2017. (Image Credits: Nasher Miles)

Nasher Miles raises four million dollar in bridge round, boosting valuation to $30 million

From what is understood, the bridge round attracted more than 40 angels, private equity fund managers, friends and family members.

By BrandWagon Online

July 25, 2024 19:30 IST

BrandWagon Explainer: Is cloud gaming a game changer?

It is believed that cloud gaming reduces costs and removes platform barriers, making high-quality gaming more accessible.

By BrandWagon Online

July 25, 2024 18:45 IST

Meta claims that through this model, they are letting the users decide the level of privacy that they want to adopt on the social media platform while also giving them an option to opt for a free model but at the condition of contributing to the company’s ecosystem through their user information. (Image Credits: Meta and EU)

Do rights really come at a price? Meta’s ‘Pay or Consent’ model and its complications

This is not the first warning that Meta receives from the EU. Earlier this month, the regulatory authority accused the…

By BrandWagon Online

July 25, 2024 17:16 IST

Mars Wrigley says find jewel in the galaxy with its new Galaxy Jewel launch

The launch is designed for gifting, featuring the tagline ‘When Someone Means a Galaxy to You,’ and is aimed at…

By Shailja Tiwari

Updated: July 25, 2024 16:09 IST

From what is understood, Nandadeep has over thirty years of experience in operations, management, product development, merchandising and supply chain. (Image Credits: Metro Brands)

Metro Brands Ltd. onboards Nandadeep Jayakar as the Business Head for Foot Locker India

Reportedly, Nandadeep, in his new role will be reporting to Alisha Malis, president, sports division, e-commerce and CRM, Metro Brands…

By BrandWagon Online

July 25, 2024 14:44 IST

The report also reveals that Sunfeast bagged the award for the biggest penetration gains in 2023 with a score of 6.4. (Image Credits: Kantar Report)

Parle is the most chosen in home brand since 12 years, reveals Kantar Report

Britannia bags the award for the most chosen out of home FMCG brand.

By BrandWagon Online

July 25, 2024 13:30 IST

The online video industry in India could attract close to $17 billion in investments over the next five years.

Streaming giant or underachiever? India’s $13 billion bet against global leaders

In 2023, investments in local entertainment programming—scripted, unscripted, and sports—amounted to $5.8 billion, a significant increase from $3.3 billion in…

By BrandWagon Online

July 25, 2024 12:40 IST