Page 158 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

How a social network built around SMS turned into an AI unicorn Premium Story

"I’m a big fan of the reMarkable tablet. It’s perfect for note-taking, sketching, and staying organised — and it brings back the tactile joy of writing without the distractions of typical screens," Pal added.

Chai pe Charcha with BrandWagon Premium Story

The focus this year was on nuanced storytelling, emotional depth, and contemporary interpretations of motherhood.

Mother’s Day 2025: What India’s brands chose to highlight

I tend to spend my time in places that have a story to tell, cultures that are unique, and a serene environment.

Chai pe Charcha with BrandWagon Premium Story

From dine-in to doorstep: How food chains are adapting to the delivery-first model

BrandWagon Chai pe Charcha with Antarctica Equipment’s Gaurav Mittal Premium Story

How CTV and AI are shaping the future of broadcasting and advertising

Kissht launches new campaign to empower millennials and Gen Z

Benetton faces major crisis amid store closures and leadership disputes

Nike announces launch date for its 24.7 apparel collection

Scapia’s Winter Release 2025: A mini-series, train tickets, and visa help rolled out

Patanjali ‘misleading customers’? Cases pile up against Baba Ramdev’s ‘Swadeshi’ brand

As mobile game downloads dip, 0.02% of players drive 20% of revenue: Moloco report

Pet parenting goes mainstream: Online orders jump 95% in FY25

Swiggy’s new app ‘Pyng’ aims to be the urban professional’s AI assistant

Shein’s Reliance deal fray at the edges amid fresh China-US tensions: Report

Why Virat Kohli dropped Rs 300 cr Puma deal to step into a boardroom chair

Advertising

India among top 4 growth markets as CTV claims 12.6% of total TV ad revenue

Meta’s reduced detailed targeting shakes up Indian digital ad strategies Premium Story

Prana 2024 brings corporate and PR leaders together to shape India’s growth story

Marketing

A modern, well-furnished Airbnb rental with cozy interiors, showcasing the growing short-term rental market in India

Airbnb gold rush: How short-term rental business is India’s next big asset play

Belson Coutinho takes over as COO at Akasa Air

Anytime Fitness’ Vikas Jain speaks on expansion plans, membership trends, and India’s evolving fitness market Premium Story

Media

In its advisory, the ECI highlighted the importance of transparency and accountability in political campaigns, particularly in the digital age. (AI Image)

ECI mandates labelling of AI and synthetic content in political campaigns

India’s sports industry to reach $130 Billion by 2030, with 59% of fans from rural areas and 10.5 million jobs created; reveals Google-Deloitte report

Kiara Powar launches #InsulinSeMatDaro campaign for National Diabetes Month

Gaming

Reportedly, with over 75 million registered users, A23 is sharpening its focus on strategic gameplay.

A23 refreshes brand identity with Shah Rukh Khan, launches ‘Yahan Dimaag Jeetega’ campaign

India aims to collect $1.7 bln from online gambling tax in FY25

Tencent axes Square Enix ‘Nier’ mobile game as it hunts for a new hit- sources

Digital Marketing

The agency won the mandate following a global multi-market, multi-agency pitch

Havas Media Network India bags integrated media mandate for inDrive

Social Donut acquires publisher first network Traffic Venue

Hotstuff and Genesis collaborate to work on the digital mandate of Goeld Frozen Foods

Martech

The Information Technology (IT) Rules, which were amended in 2021, already have provisions to deal with any objectionable content on social media

Paying for news: Google & Kantar unveil what really makes Indian readers tick

Shopping app instals up by 47% as compared to 2022 average reveals Adjust and data.ai joint report

Microsoft’s Frank Shaw on the impact of AI on businesses Premium Story

On a roll

Why Prime Video wants to offer a bouquet of anime programming to Indian viewers

July 8, 2024 09:10 IST

"Workdays are always busy, filled with constant activities, discussions, and meetings. I typically finish my workday around 6:30 -6:45 pm," Chauhan said (Image: PR Handout)

After hours with Schauna Chauhan, CEO, Parle Agro

For nearly four decades, Parle Agro has formed enduring partnerships with fruit farmers and processors in India

By Alokananda Chakraborty

July 8, 2024 08:55 IST

From clicks to conversions

How YouTube Premium must tailor its pitch for India

By Geetika Srivastava

July 8, 2024 08:30 IST

As per the legal documents to which BrandWagon has access, on April 24, 2024, the Delhi High Court ruled that Jindal Steel’s ‘The Steel of India’' campaign draws similarity to the same one on air (Image: PR Handout)

Brand versus agency = campaign; And the credit goes to… Premium Story

The 15% commission revenue model has been replaced with the retainer model in the case of agencies

By Anushree Bhattacharyya

July 8, 2024 08:00 IST

"There are so many incredible destinations both within India and internationally, each with its own unique charm," Singh mentioned (Image: WebEngage)

Chai pe Charcha with BrandWagon Premium Story

Avlesh Singh, co-founder and CEO, WebEngage, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Ritarshi Banerjee

July 7, 2024 17:45 IST

Nowadays, customers themselves go online and search for information (Image: Freepik)

The rise of digital marketing: Strategies and success stories from India

Using AI-powered tools, marketers can analyse data, create targeted ads, improve customer support and optimize marketing campaigns

July 7, 2024 16:15 IST

The primary requirements for effective micro-segmentation are accurate and complete data (Image: Freepik)

Transforming customer engagement with AI: The new age of personalisation

This transformative step will empower marketers to establish deeper connections with consumers, elevate engagement levels, and ultimately drive substantial growth…

July 7, 2024 14:30 IST

"At Godrej Locks, we've recognized the transformative impact of digital marketing, especially in a post-pandemic era where consumer behaviours and expectations have evolved significantly," Motwani said (Image: PR Handout)

BrandWagon Adtalk with Godrej Locks & Architectural Fittings and Systems’ Shyam Motwani Premium Story

Shyam Motwani, business head, Godrej Locks & Architectural Fittings and Systems, talks to BrandWagon Online about the dos and don’ts…

By Ritarshi Banerjee

July 7, 2024 11:45 IST

By leveraging data analytics, BFSI companies can enhance their affiliate marketing campaigns (Image: PR Handout)

Leveraging data analytics in BFSI affiliate marketing

Predictive analytics can forecast future trends and customer behaviors based on historical data

July 7, 2024 09:30 IST

indiaai mission, ai in india, compute infrastructure, indiaAI

AI vs human insight: A balance in marketing

When we take modern marketing scenarios, the convergence of AI and human insight has become a focal point for businesses…

July 6, 2024 17:44 IST

Ideally, I would like to spend weekends to unwind and recharge, maybe indulging in some hobbies or leisurely activities

Chai pe Charcha with BrandWagon Premium Story

Akshay Verma, co-founder, FITPASS talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari

July 6, 2024 16:15 IST

Facebook and Instagram are also being investigated for potential breaches of EU online content rules relating to child safety, which could lead to hefty fines, the EC said on May 16.

European regulators crack down on Big Tech

The European Commission (EC) has asked Amazon to provide detailed information by July 26 on the measures the U.S. e-commerce…

By Reuters

July 6, 2024 14:00 IST

Even though the life of a startup founder is perpetually bustling, I carve out time for my passions.

Chai pe Charcha with BrandWagon Premium Story

Aditya Singh Ratnu, chief executive officer, Zevo India talks to BrandWagon Online about her weekends, favourite vacation destination and more.

By Shailja Tiwari

Updated: July 8, 2024 10:33 IST

To cater to this discerning audience, the focus on providing authentic and credible information at the click of a button is growing.

Gen Z and the future of marketing: Understanding the digital natives

Widely recognised as the most connected and technologically adept generation, Gen Z is the first to come of age in…

July 6, 2024 09:30 IST

The broadcast team includes Sunil Gavaskar, Wasim Akram, Danny Morrison, Daren Ganga, Pommie Mbangwa, Matthew Hayden, Chris Morris, Natalie Germanos, Scott Styris, and Mike Haysmen.

Sony Sports Network acquires exclusive television rights for Major League Cricket 2024 in India

Reportedly, MLC has gained attention from India’s cricket enthusiasts, featuring teams like Mumbai Indians, Kolkata Knight Riders, and Chennai Super…

By BrandWagon Online

July 5, 2024 19:00 IST

Game of the week: Cricket League

The game captures the excitement of playing cricket with friends or players around the world in a few minutes

By Santanu Karmakar

July 5, 2024 18:00 IST

DaMENSCH join hands with Vicky Kaushal for ad campaign

The video begins with upbeat music that is reportedly inspired by RD Burman

By BrandWagon Online

July 5, 2024 17:00 IST

Reportedly, the initiative reached 20000 Ahmedabadis and 3000 traffic policemen, every afternoon, across 60 major crossroads (Image: PR Handout)

Glucon D and MY FM partner to support Ahmedabad Traffic Police

This initiative aimed at providing refreshment, hydration, and energy to the on-duty traffic policemen

By BrandWagon Online

July 5, 2024 16:00 IST

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