Swiss Beauty has announced Vidushi Goyal as its new Chief Marketing Officer (CMO). Goyal will manage marketing strategies for Swiss Beauty brands, including Swiss Beauty Craze and Swiss Beauty Select, and oversee emerging categories.
Goyal has a background in digital marketing and brand management. She will focus on creating a unique brand identity and implementing new marketing strategies for the company.
Before joining Swiss Beauty, Goyal was Vice President of Marketing at Mamaearth (Honasa), where she led the brand’s growth from a Rs 100 crore annual recurring revenue (ARR) to over Rs 1000 crore in three years. She also contributed to the brand’s positioning with the tagline ‘Goodness Inside’ starting in 2019. Her previous roles include positions at ShopClues, d.light Energy, and FCB+Ulka, where she managed various campaigns.
Goyal’s appointment is part of Swiss Beauty’s plan to enhance its market presence and drive growth.
“I am thrilled to join Swiss Beauty at such an exciting time. My focus will be on building on what has worked for the brand while evolving and differentiating in this cluttered market space. We will keep the consumer and market segment at the core of everything we do. By leveraging new-age marketing principles, we will continue to build a brand that is loved and a business that is built on strong principles,” Vidushi Goyal, CMO, Swiss Beauty, said.
Vidushi holds an MBA from Symbiosis Institute of Media & Communication, Pune, and completed her undergraduate studies at Hindu College, Delhi University.
“We are delighted to welcome Vidushi Goyal to the Swiss Beauty family. With her proven track record of data-driven decision-making and innovative approach, we are confident she will take our brand to new heights. Her leadership will be instrumental in redefining beauty standards and connecting more deeply with our consumers,” Mohit Goyal, co-founder and director, Swiss Beauty, said.