Pocket FM, the audio series platform, announces that two of its audio shows have surpassed Rs.100 crore in audience collections. The shows ‘Ek Ladki Ko Dekha To’ and ‘Insta Millionaire’ have been trending on Pocket FM among the Top 10 series.
‘Ek Ladki Ko Dekha To’ is a fictional drama that follows Anika’s journey in her hometown Manali to find her twin kid. The series is available in Hindi, Telugu, and Tamil, and has been adapted for mainstream US audiences as ‘Saving Nora’. It has garnered over Rs.150 crores globally and recorded over 500 million plays.
‘Insta Millionaire’ tells the story of Laxman (aka Lucky), who becomes a millionaire overnight after a heartbreak. The series has accumulated over 1.3 billion plays in languages such as Hindi, Tamil, Telugu, and English, with grossings exceeding Rs.120 crores.
“Pocket FM is not just redefining the way we consume audio content, it is also pioneering a new era of blockbuster entertainment. By seamlessly merging storytelling with the power of audio, we are delivering an immersive experience that brings blockbusters to life in the form of audio. With innovation at its core, we are building a blockbuster engine that transcends the boundaries of traditional media, reshaping the future of entertainment.” Suyog Gothi, VP and Country Head -India, Pocket FM, said.
Pocket FM has diversified its offerings across various genres including drama, sci-fi, fantasy, horror, and thriller. It aims to explore new ideas in entertainment and deliver stories catering to global audiences. The company introduced a unique microtransaction revenue model, allowing users to purchase coin packs for additional episodes beyond the daily free content. This approach offers flexibility to users and enables Pocket FM to track revenue for each series.