Mamaearth, from the house of Honasa Consumer, has launched its latest integrated marketing campaign for winters featuring brand ambassador Shilpa Shetty Kundra, alongside Ahsaas Channa. As per the company, Channa has signed a year-long contract with the brand to represent its face category campaigns.
The campaign showcases the solution for dry and dull skin during winter months with Mamaearth’s Vitamin C Oil-Free moisturiser. The film opens with Shetty enjoying the winter air and welcoming the season. On the contrary, her friend, played by Channa, is not excited about the winters due to the dry, dull skin and expresses her dislike for winter’s effects.
Talking about the campaign, Ghazal Alagh, co-founder and CIO, Mamaearth, said, “At Mamaearth, our commitment has always been to provide effective solutions to our cherished consumers. As we approach the winter season, the challenge of dry and dull skin is a common concern we empathise with and we’re excited to offer an ideal solution that not only nourishes but also rejuvenates the skin naturally.”
The campaign is conceptualised by Havas Worldwide.
“The winter dilemma of choosing between moisturised or glowing skin can be a tough decision, one that often leaves us feeling concerned about our skin’s well-being and strips the joy from the winter season, making it hard to fully enjoy its magic. To depict this timeless struggle, we weaved a narrative between two friends, one seasoned and the other still exploring the quest for the perfect skincare solution,” Anupama Ramaswamy, chief creative officer, Havas Worldwide India, added.