Kotak Securities has launched a new ad campaign titled ‘Tez’ for its online trading and investing app, Kotak Neo. The campaign targets investors who prioritise speed and efficiency in their trading activities, highlighting the growing trend of active investing in India.
Kotak Neo is an online platform designed for trading and investing, catering to the needs of investors who seek quick and informed decision-making. The ‘Tez’ campaign focuses on the app’s accessibility and the range of choices it offers to enhance the trading experience.
“Tez is a step towards staying connected with today’s smart, informed investors and traders who prefer a fast-paced life. The campaign focuses on these Tez investors who like to stay ahead using Kotak Neo for a seamless investment experience,” Iti Mehrotra, chief marketing officer, Kotak Securities Ltd., said.
The campaign is being promoted across television channels, digital platforms, connected TV, and social media platforms like Google, Facebook, and Instagram. The content is available in Hinglish, aiming to reach a wide audience of investors across India.
“The campaign, in an entertaining way, shows how truly tez people are great at ‘Neo-trading’ and not just shopping, gaming, or streaming, helping them stay ahead in life. The Tez campaign leverages the brand’s trusted legacy and combines it with the user-friendly technology of the Kotak Neo app. It positions Kotak Securities as the ideal partner for traders and investors seeking a fast, convenient, and empowering trading experience,” Ramki Desiraju, founder and creative director, Cartwheel Creative Consultancy, said.
Kotak Securities, through the ‘Tez’ campaign, positions Kotak Neo as a relevant tool for investors who engage in trading on the go and contribute to the broader trend of increasing investment activity in the country.