As the global marketing industry doubles down on inclusion and future-readiness, the newly formed Effie LIONS Foundation is assembling a power-packed board to guide its mission, and Shubhranshu Singh, Global Chief Marketing Officer at Tata Motors Commercial Vehicles, is among its first directors.
Formed in early 2025 following Informa plc’s acquisition of Effie Worldwide—adding it to its portfolio alongside Cannes Lions—the Effie LIONS Foundation has been established as a New York-based 501(c)(3) non-profit. Its core agenda is to educate and empower the next generation of marketers, especially from under-represented communities across the globe.
The foundation’s Board of Directors isn’t just symbolic—it functions as a working group with voting powers and direct responsibility for the organisation’s financial and strategic roadmap.
Shubhranshu Singh joins the board with a dedicated regional focus on India and South Asia, a region seen as critical for the next wave of marketing innovation and talent. His role is expected to shape how the foundation’s programmes are tailored to meet the needs of the subcontinent while aligning with its global mission.
Board members will convene twice a year, once in January—typically in New York or London—and again during the Cannes Lions Festival of Creativity in June. Members are also expected to serve on two board committees, contributing to operational and strategic decisions.
With representation spanning advertisers, global brands, media companies, academia, and non-profits, the board reflects the cross-sector commitment needed to future-proof the industry’s talent pipeline.
In his new role, Singh brings years of experience across industries, a deep understanding of regional market dynamics, and a strong belief in marketing as a force for societal change. His appointment signals India’s growing influence in the global marketing dialogue—and its centrality to the future of inclusive brand building.