Godrej L’Affaire, the owned media lifestyle platform by Godrej Industries Limited and Associate Companies (GILAC), partnered with So Delhi’s Boho Bazaar, an event showcasing art, fashion, and community. As the lifestyle community partner for Boho Bazaar, Godrej L’Affaire provided experiences for attendees.
Boho Bazaar – The Biggest Shopping & Music Festival held its 5th edition from the 3rd to 5th of November, 2023. Godrej L’Affaire collaborated with Boho Bazaar to offer a platform for emerging artists, content creators, and the community to celebrate their passions.
Godrej L’Affaire set up a 360-degree photo booth, allowing attendees to capture interactive footage. This addition allowed 600+ visitors to create memories. To enhance the excitement, Godrej L’Affaire, along with Boho Bazaar, ran a contest on its social media handles, offering free passes to the event for the winners.
“We firmly believe in the unifying power of creativity to bring communities together. Godrej L’Affaire is our platform to build a community of lifestyle enthusiasts and give them opportunities for experiential engagement with brands. Our partnership with SoDelhi’s Boho Bazaar is a testament to our commitment to creating memorable experiences” Sujit Patil, vice president and head – corporate brand and communications, Godrej Industries Limited and Associate Companies (GILAC), said.
The event showcased the latest trends in fashion, art, and lifestyle, all while providing a platform for like-minded individuals to come together, network, and share their passions.