Castrol, a subsidiary of the bp group and a global pioneer in lubricants, has announced its association with actor Shah Rukh Khan as its brand ambassador. As per the company, the association marks a significant step in Castrol’s commitment to delivering high-performance lubricants.
Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol, showcasing their wide range of products.
Talking about the partnership, Sashi Mukundan, president, bp India and senior vice president of the bp group, said, “The association with Shah Rukh Khan reflects our dedication to innovation and excellence in the automotive industry. This move embodies our shared values of performance, reliability, and sustainability. We are proud to be a part of this endeavour, as we shape the future of mobility together.”
The association reflects Castrol’s vision for the future, anchored in innovation and technology. With Shah Rukh Khan as its brand ambassador, Castrol aims to reach a wider audience and maintain its status as a premier choice for advanced lubricants and services.
“This association signifies Castrol’s dedication to innovation and excellence, mirroring the actor’s illustrious career. With Shahrukh Khan onboard, our commitment to enhancing vehicle performance is embellished for generations to come,” Sandeep Sangwan, managing director, Castrol India Limited, added.