Peppy, a direct-to-consumer (D2C) brand in the sexual wellness and pleasure space, has launched in India. The brand was founded in 2023 by entrepreneurs Devansh Agarwal and Shyamal Gupta.
Actor and digital content creator Bhuvan Bam has joined the company as a co-founder and investor. Bam’s involvement extends beyond endorsement, with a focus on promoting Peppy’s goal of addressing diverse sexual wellness needs.
“For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India. While society has made significant changes in many areas, the taboo surrounding physical intimacy continues to hold people back. It prevents open and honest discussions on personal needs, highlighting the crucial need for creating spaces where open conversations can happen. By collaborating with Peppy, I aim to help people overcome these societal norms and empower individuals to embrace their journey toward intimacy with confidence and ease,” Bhuvan Bam, Co-Founder and Investor, Peppy, said.
Reportedly, Peppy remained bootstrapped until May 2024, when it raised a pre-seed funding round of $500,000. Investors in this round included Bhuvan Bam, Rohit Raj, Founder and CEO of BBKV Productions, and Dr. Ruchi Gupta, among others. The company is currently valued at Rs 50 crore.
‘’Intimate wellness has often been brushed under the rug in India, but we cannot deny the fact that a fulfilling sex life is a crucial part of our overall happiness and well-being. With Bhuvan and Rohit’s signature creativity and knack for connecting with people, we’re breaking barriers and normalising conversations around pleasure. Peppy is not just about products; we’re about revolutionizing the way India thinks about intimate happiness. Our goal is to make sexual wellness products as common (and guilt-free) as buying your favourite skincare or snacks. From top-notch quality to body-safe, user-friendly designs, we’re here to ensure everyone—across all ages, genders, budgets, and backgrounds—has access to what they need to feel good. It’s time to own your pleasure, and we can’t wait to make it fun, accessible, and downright Peppy for all!” Devansh and Shyamal, founders, Peppy, said.
The company is now in the process of raising a seed funding round of $1–2 million to expand its sales channels and market reach.