Zendesk’s Norman Gennaro on how customer experience can actually turn the game for brands space Premium Story
The company had declared a workforce reduction of eight percent recently due to persistently challenging macroeconomic environment.
As digital news publishers warm up to the idea of Generative AI; will it drive revenue through personalisation Premium Story
39% of newsroom executives believed that less than five percent of journalists in their newsroom were using ChatGPT, revealed Statista…
BrandWagon AdTalk with OML Entertainment’s Devarshi Shah Premium Story
Devarshi Shah, vice president, OML Entertainment talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing…
Merkle’s John Riccio on how the CXM company is poised to reach $2 billion in revenue in 2023 Premium Story
Merkle experienced 4.5% revenue growth year-on-year in Q1 FY24, Riccio said
Farzi, Bloody Daddy and Citadel top the list of original shows in India reveals Ormax midyear review
Based on Ormax Power Rating, Asur Season 2 is the most-liked Hindi series of 2023 so far, with an OPR…
From Siri to Sana, Lisa, AI Kaur; as news channels experiment with AI anchors, will it work Premium Story
Last week, The New York Times reported that Google is testing a product which uses artificial intelligence technology to produce…
Generative AI , with its ability to create highly realistic and convincing content, can be leveraged by fraudsters to generate…
According to the TAM AdEx report, digital medium witnessed an increase in ad impressions by 33% in the January-March period…
As per insights from WebEngage’s State of Retention Marketing 2023 report, customer retention has proven to be an effective strategy,…
Mukherjee, chief marketing officer, Deltatech Gaming talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing…
The company has invested 40% of total marketing budgets on rebranding activities
LinkedIn’s Ashutosh Gupta on the platform offering a competitive pricing to B2B marketers Premium Story
In its earnings report of Q3,FY23, Microsoft said that LinkedIn posted a 19% increase in members in India to 100…
BrandWagon AdTalk with Nofiltr’s Hitarth Dadia Premium Story
Hitarth Dadia, CMO and partner, Nofiltr, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing…
Criteo’s Taranjeet Singh on personalisation and contextual advertising in the era of generative AI Premium Story
The company posted a 13% decline in revenue $445 million in Q1,2023 when compared to $511 million, during the same…
While martech allows to own customer journey these companies are sustainable to cyber threats
FCB India, FCB Kinnect, Leo Burnett, DDB Mudra Group and Dentsu Creative make India proud on day two
Chai Pe Charcha with BrandWagon Premium Story
Rikant Pittie, co-founder, EaseMyTrip, talks to BrandWagon Online about his weekends, favourite vacation destination and more
Global traditional newspaper revenue is forecast to be $18.9 billion in 2023, down from $101.4 billion 20 years ago, states…
