Page 65 of Arun Jaitley

Anime has gained immense popularity in India, making it a billion-dollar market with 118 million viewers and a projected annual growth rate of 11-13% until 2030. The country has become the second-largest anime market, with a strong interest from the younger generation. This has led to the rise of anime contests with lucrative prizes such as a 2-BHK house and a trip to Japan.