Experts say the space is becoming something of a petri dish for innovation where creators, publishers and third-party measurement firms are coming together to work out with new approaches to measuring success or failure of campaigns
In perfect harmony

How India’s audio market has managed to buck global trends

Mastercard hasn’t renewed its BCCI contract this year, it has announced it will partner with the International Cricket Council (ICC) as a top-tier sponsor
Playing to win

Mastercard is betting big on its ICC partnership for the men’s World Cup