With a view to encourage hassle-free exports of food and agriculture products to the European Union, the Agriculture and Processed Food Export Development Authority (APEDA) has decided to develop direct contacts with retailers in that continent who are willing to import Indian products.
?We have to tackle the problem of rejection of Indian goods in European Union citing sanitary and phytosanitary norms. We have, therefore decided to develop direct contacts with the European importer-retailtors,? said APEDA chairman, Asit Tripathy.
As part of the effort to link the Indian farmer to the global market, APEDA has initiated a “Direct-to-Retailer” export promotion strategy. APEDA has engaged a professional consultancy firm, M/s. KSA-Technopak, for establishing Direct-To-Retail (DTR) linkage. ?We are working towards building direct sourcing relationships between the large EU based food retailers/aggregators and qualified Indian business groups/Indian service providers,? he said
In order to take this initiative forward, APEDA is organizing a 2-days seminar from March 11 for highlighting the potential that India offers in both fresh produce and processed foods sector. The seminar will also provide the opportunity to for the Indian Service Providers and International retailers/aggregators. The seminar would coincide with the ‘Aahar’ exhibition which is in presently in progress in Delhi from March 10 and is focused on processed food products, being organized by the Indian Trade Promotion Organization (ITPO), a nodal agency of the Government of India for promoting trade.