The journey begins

Updated: August 03, 2015 11:58 AM

Hilton Worldwide has evolved its offerings to meet the needs of mindful guests by reimagining its spa concept, eforea spa

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Hilton Worldwide has evolved its offerings to meet the needs of mindful guests by reimagining its spa concept, eforea spa

With 22 eforea spa locations across the globe and 42 in the pipeline, eforea spa has developed three new treatment enhancements that embrace ancient healing methods and a refreshed treatment menu to compliment the changes to the concept’s identity worldwide. Hilton Worldwide has more than 400 spas currently open across the full global portfolio with another 119 in the pipeline.

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In addition to the new look and feel, starting this July, eforea spas around the world will be rolling out an updated treatment menu. The new menu includes three unique, short-duration journey enhancements – treatments packed with ancient healing methods plucked from some of the world’s most fabled spa and health cultures.

Ancient healing

Signature to eforea spas are the Journey Enhancements, powerful mini treatments that can be added to services or enjoyed by themselves. These treatments introduce guests to ancient healing methods plucked from the most fabled spa cultures around the world.

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Master therapist Sean Jordan, in collaboration with Hilton’s wellness team and many eforea spa team members, developed these 25-minute mini-treatments, which spotlight regions of the body with condensed areas of nerve endings and tension. The first Journey Enhancement focuses on feet, the second concentrates on the head, face and shoulder, and the third is centred on the neck and scalp. These special treatments are commonly added to full duration services such as the Essentials and Escape Journeys or can be enjoyed individually for those who have limited time. Guests can also continue to enjoy the two popular Journey treatment options at eforea spas globally.

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The Essentials Journey is composed of powerful, technologically advanced treatments that are sought after in every part of the world. In addition, each eforea spa location will take a unique approach to a bespoke and localised Escape Journey offering, incorporating fresh and local ingredients, products and therapies.

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Ryan Crabbe, senior director of global wellness, Hilton Worldwide says, “Our guests seek balance more than ever before and turn to us for the latest wellness solutions and methods. With our re-inspired eforea spa concept, we take our team members and guests to an even deeper level of understanding of how wellness has the power to leave people feeling healthy and brighter.”

A spiritual escape

eforea spa was born out of Hilton’s desire to deliver a refreshingly unexpected spa experience – and offer guests a spiritual escape from their increasingly hectic lives. Guests at eforea spa enjoy services that focus on balance and wellness, and embark on transformative journeys of the senses that help them emerge brighter. The spa concept has been designed as an adaptable model for all the company’s brands – Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites by Hilton, and Curio – A Collection by Hilton that is scale-able, customisable, and built on a market-driven menu and service platform that appeals to a wide range of guests.

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Hilton Worldwide is one of the largest providers of spa services on a global scale, with more than 400 hotels offering spa services worldwide. More than 40 properties among our full-service brands in development are committed to include eforea spa, positioning eforea spa as one of the world fastest growing spa concepts.

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