Promising to provide an experience of relaxation and rejuvenation through a world of regal luxury and well being, Sasakamol Chamchoy, spa manager, Kaya Kalp – The Royal Spa, ITC Grand Chola highlights upon the market trends and services provided by the spa By Kahini Chakraborty
Deriving from the sanskrit word, ‘Kaya Kalp’, meaning rejuvenation of the body, mind and soul, the focus of ITC Hotels has always been on having a holistic approach to wellness, with special attention to ayurvedic and indigenous spa treatments, fitness, yoga, meditation and spa cuisine. Exotic body treatments, relaxing massages, ancient ayurvedic rituals are effectively integrated into an experience providing more meaning to each person at a spiritual level. Indigenous in nature, Kaya Kalp spas are deeply rooted to traditional Indian wellness philosophies and enables a complete regeneration of the senses. Speaking about India being a destination for holistic healing, Sasakamol Chamchoy, spa manager, Kaya Kalp – The Royal Spa, ITC Grand Chola opines, “India’s strength as the epicentre of wellness and ayurvedic therapies has always been globally acknowledged and we can see yoga and meditation becoming increasingly popular. This has given rise to spa tourism and India is indeed the preferred destination for holistic healing for such travellers.” The major rituals offered at Kaya Kalp include: Exotic Pomegranate Spa Journey and Passage to India Spa Journey, de-stressing therapeutic Hot Stone Massage, Tension Reliever Massage and traditional Gemstones Massage that utilise gemstones along with natural aromatic Indian blends.
Empasising on the point of offering a journey of relaxation and rejuvenation through a world of regal luxury and well being, the brand offers its services at 10 ITC Luxury Collection hotels including ITC Sonar, Kolkata; ITC Kakatiya, Hyderabad; ITC Maratha and ITC Grand Central, Mumbai; ITC Maurya, New Delhi; ITC Gardenia and ITC Windsor, Bengaluru; ITC Rajputana, Jaipur; ITC Mughal, Agra; and ITC Grand Chola, Chennai.
Defining the concept of holistic healing, Chamchoy states that holistic healing is a lifestyle approach which addresses all parts of an individual’s well-being. “It is an on-going journey of discovery in search of more answers and ultimately; living better, being healthier, and striving for wholeness,” she points out. According to her, the spa industry in India is growing steadily and the country is emerging as a destination for wellness tourism. It is the birthplace of ayurveda, meditation and yoga. The pure inspiration for wellness is what is attracting leisure and business leisure travellers. Highlighting on the demand, Chamchoy says, “The target market is fast growing due to India’s strong roots in Ayurveda, day spas mushrooming in Tier I and Tier II cities, franchising options of reputed brands, emergence of budget yoga and meditation retreats, and world class spa destinations.”
When asked about the new ayurvedic/ spa treatment at Kaya Kalp, ITC Grand Chola, she elaborates stating that Spiritual Tatvasamyam (balancing the five elements) which is a 90 minute session focuses on the sources of ayurvedic treatments which consists of the five elements of nature – air, fire, water, earth and space (either). Ayurvedic is unique healing and promoted by balancing the different energies in the body. This treatment is designed to bring the five elements into a balanced state. The treatment is performed in six steps, begins with a Yogic Asan that brings your body into a full relaxation state, followed by Shiro Pichu (placing a herb soaked gauze over the crown of head) that helps in relieving stress by targeting Ajna Chakra (Third Eye). This procedure is followed by Abhyanga – a synchronised massage performed by two therapists to relieve fatigue, improve immunity and clear elementary pain disorders; the massage is remedial and can address various health problems. Thereafter a herbal powder paste is massaged to soften and exfoliate the skin, leaving the skin moisturised, followed by a herbal aroma steam which helps to remove toxins from the body, and ending with an application of herbal powder delicately placed on the crown of the head. While the Spiritual Nirmal Kaya (detoxifying the body), a 90 min session, is full relaxing wherein the Shav Aasan (‘shav’ means dead corpse and ‘aasan’ means posture) is performed which helps to relax all parts of the body, followed by a full body massage for 20 minutes. Thereafter deep dry massage is done using medicated herbal powders to exfoliate and soften the skin, a warm marine mud mask blended with specific herbal products is applied to cleanse, detoxify and rebalance doshas. Lastly an application of herbal powder is placed on the crown of the head.
On the next big wave expected in terms of trends to be expected in the ayurvedic/ spa segment in India, Chamchoy opines, “There is a growing awareness and shift to spa cuisine, organic and natural products, primarily due to major global health issues such as obesity, hypertension, etc. This has also given rise to numerous day spas and franchises, making spa therapies more accessible to the masses. India can also expect a growth of integrated wellness retreats.”