IDFC FIRST Bank launches Customer COVID relief Ghar Ghar Ration Program

By: |
June 11, 2021 5:57 PM

The bank has also announced a comprehensive program for the families of employees who unfortunately lost their lives due to COVID-19.

The company also has over 10,000 offline points of sales across 70 cities in India.The company also has over 10,000 offline points of sales across 70 cities in India.

IDFC FIRST Bank has announced the launch of ‘GharGhar Ration’ Program, an employee-funded program for its low-income customers whose livelihoods are affected by COVID-19. The bank has also announced a comprehensive program for the families of employees who unfortunately lost their lives due to COVID-19, and a number of other social response initiatives aimed at controlling the spread of the virus.

1. Employee-Funded Customer support, ‘GharGhar Ration’ Program

a) “GharGhar Ration” is a program where employees have contributed from their personal income to set up a Customer COVID Care Fund to provide relief to 50,000 COVID-affected low-income IDFC FIRST Bank customers. Employees of the bank contributed one day to one month’s salary for the purpose.

b) The program involves supply of ration kits to such 50,000 low-income customers whose livelihood have been impacted by the pandemic.

c) Employees are procuring ration kits comprising 10 kg rice/ flour, 2 kg dal (lentils), 1 kg sugar and salt, 1 kg cooking oil, 5 packets of assorted spices, tea and biscuits and other essentials needed to support a small family for about a month.

d) These ration kits are directly delivered in-person at customers’ homes with a personal touch from the bank. In rural locations, the ration kits are delivered physically by employees and in urban locations, employees provide pre-paid cards worth Rs. 1800 to affected customers, which can be used to buy such essential supplies.

e) Impacted customers can directly contact the nearby branch to seek support under this program. Even overdue customers are eligible to get benefit under the program.

f) Under the pilot program, employees have already distributed 1000 ration kits in Maharashtra, Rajasthan and Haryana successfully.

Commenting on the same, V Vaidyanathan, MD & CEO, IDFC FIRST Bank, said, “While we cannot solve all problems considering the magnitude of the crisis, we want to support our customers to the extent we can, and hence our “GharGhar Ration” program. Under this program, our employees contributed varying amounts from a day’s salary to a month’s salary to create a COVID Customer Care Fund. We then decided to use this Fund for directly supporting our customers whose livelihood is affected due to COVID-19. Our employees will personally supply essential ration to our affected customers. We have been driving the philosophy of “Customer First” at our bank and we felt that there is no better way to instil this philosophy in our employees than by employees directly contributing for the welfare of our affected customers.”

2. Employee COVID Care scheme 2021: The bank has also launched a comprehensive Employee COVID Care Scheme 2021 to support the families of employees who have lost their lives due to COVID-19, with retrospective effect from the start of the pandemic. The Scheme comprises the following:

a. Group Term Life of 4 times Total Fixed Pay or Rs 30 lakh, whichever is higher
b. Salary credits to continue for nominee for 2 years
c. Waiver of all Employee Loans availed by employee for incidents till June 30, 2021
d. Home loan waiver limit at Rs. 25 lakh for any casualty before June 30, 2021. Beyond this date, employees are expected to get their loans insured.
e. Extension of Mediclaim insurance of employee’s family for 24 months
f. Scholarship up to Rs 10,000 monthly to 2 children till graduation
g. Employment to Spouse on merit, among others.

Apart from these, the bank has also come out with Jankari-mein-Samajdhari Program, Oxygen Concentrator Donation Program, Gaon-Gaon Mask Program, Mask Distribution Program, and Cash Relief Support.

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