Global brokerage firm JP Morgan has issued a strong ‘Buy’ on Grasim Industries with an Overweight rating. The international brokerage house set a price target of Rs 3,300 per share. This implies over 16% upside from current levels. According to the report, the market currently prices this Aditya Birla Group flagship stock as if its non-cement businesses does not exist. JP Morgan believes that at today’s prices, one is “ essentially paying for the cement business and getting a multi-billion dollar empire of paints, chemicals, and e-commerce for free.”
Here are five reasons why JP Morgan views Grasim as a major value play for Indian investors.
1. The Cement Proxy Trap
The JP Morgan report finds that the market treats Grasim merely as a way to own its 56.1% stake in UltraTech Cement. Historically, the two stocks move together with a correlation of over 80%. Right now, Grasim’s total market value is almost exactly the same as the value of its UltraTech Cement shares. JP Morgan said that “Grasim’s market cap today is almost exactly equal to the value of its UltraTech Cement shareholding,” adding that “all ex-UltraTech Cement is effectively available ‘free’,” despite the company being “a global leader in Cellulosic Staple Fibre (CSF) production” and “India’s largest chlor-alkali producer.”
2. A $1.1 Billion Paint Business for Free
Analysts at JP Morgan point to the rapid growth of Birla Opus, the company’s new decorative paints brand as a key area of focus. Grasim invested about Rs 97 billion ($1.1 billion) to become India’s second-largest paint maker by capacity. JP Morgan estimates the brand already grabbed a 7% revenue share in the Indian paint market by the second quarter of the 2026 fiscal year. As this business moves toward making a profit, it acts as a “free” bonus for shareholders that could help the stock price finally stop following the cement cycle.
3. The Digital Growth of Birla Pivot
Grasim is also moving into B2B e-commerce through the Birla Pivot. This platform helps digitalise the building materials industry in India. By the end of , it reached an annual revenue run-rate of Rs 50 billion. JP Morgan notes that the platform helps small and medium businesses get the materials they need. They expect revenues to reach Rs 85 billion by the 2027 fiscal year. This high-growth part of the company is mostly ignored in the current share price.
4. Closing the Valuation Gap
For Grasim, JP Morgan calculates the ‘holding company discount’ value at around 44%. However, the analysts argue this way of looking at the company is getting old. As consumer-facing parts like paints and e-commerce grow, the way the company earns money is changing. Once these businesses start showing strong earnings on their own, JP Morgan believes the market will have to value them separately, which would help close the price gap.
5. The Power of the Financial Services Stake
A big part of Grasim’s value is its 52.4% stake in Aditya Birla Capital. This financial firm serves over 39 million customers. Its lending business has grown by 30% to 40% every year since 2023. Even though ABCAP’s stock price has more than doubled since March 2024, JP Morgan says this success is not yet factored in Grasim’s own price. This stake is a second engine of growth that sits alongside the building materials side of the company.
JP Morgan on Grasim Industries
The analysis from JP Morgan suggests a major change in how investors can look at Grasim Industries. According to them, it is becoming a giant in building materials and services for regular consumers. By using its existing networks for cement and putty to sell Birla Opus paint, the company is making a smart move into the consumer market.\
That said, JP Morgan did elucidated on some risks such as high competition in the paint industry and the ups and downs of the chemical market. However, JP Morgan believes the current price offers a big safety net. They describe it as a “buy one, get four free” deal. JP Morgan’s findings suggest Grasim is a massive empire hidden behind a cement wall.