Spartak Arutyunyan, the head of menu development at the Dodo Pizza branch in Dubai, had a unique idea: to create a pizza that represents the cultural fusion of Dubai’s diverse population. To achieve this, he turned to an unexpected source for inspiration—OpenAI’s ChatGPT. The result? A pizza recipe that’s become a major hit with customers, according to a BBC report.
ChatGPT designed pizza: what’s in it?
Arutyunyan sought to develop a pizza that reflected Dubai’s rich mix of cultures, as immigrants make up a large portion of the city’s population. ChatGPT then came up with a unique topping blend that included Arab shawarma chicken, Indian grilled paneer, Middle Eastern Za’atar herbs, and a drizzle of tahini sauce. It’s a blend that, on paper, might seem unusual for a pizza. But when Dodo Pizza chefs prepared and launched the dish, it quickly won over customers.
“We launched it, and it was actually a huge hit. It’s still on the menu,” Spartak shared in the report. The innovative blend of flavours was an unexpected delight for both the chefs and pizza lovers. Even Spartak admitted that, as a chef, he wouldn’t normally combine these ingredients, but the result was surprisingly good.
The success of the ChatGPT-created pizza highlights the fun and creative possibilities that AI can offer, especially in the culinary world. However, Spartak emphasised that while AI can be a great tool for experimenting with new recipes, it shouldn’t dictate an entire menu.
The excitement doesn’t stop there. Dodo Pizza has introduced a feature in their app allowing customers to order “unusual pizza toppings” suggested by AI. The company also plans to expand the AI-driven experience to more of its branches, giving pizza lovers even more opportunities to try unique, AI-inspired flavours.
In Dubai, this AI-powered pizza experiment has proven that sometimes, the most unexpected combinations can become crowd favourites.
