Novak Djokovic recently clinched Olympic gold in men’s singles, adding another accolade to his illustrious career that includes a record 24 Grand Slam titles. Beyond the courts, Djokovic leads a life of unparalleled luxury and success, boasting a net worth estimated at over Rs 2,000 crore. Here’s a detailed look at the extravagant lifestyle of this global sports icon.
Career Earnings and Financial Status

Djokovic’s success on the tennis court has translated into substantial wealth. His career earnings from prize money alone amount to approximately Rs 1,500 crore, making him the highest-paid tennis player in history. Additionally, endorsements contribute significantly to his income, with brands like Kia Motors, Lacoste, and Seiko endorsing him for approximately Rs 250 crore annually.

Business Ventures and Investments
Beyond tennis, Djokovic manages Family Sport, a Serbian company involved in real estate, sports event organization, and apparel distribution. He also holds stakes in QuantBioRes, a biotech firm developing COVID-19 treatments. His entrepreneurial ventures extend to Novak Café & Restaurant, Djokolife (a nutritional food line), and previously Eqvita (a vegan restaurant).

Philanthropy Efforts
As a UNICEF Goodwill Ambassador, Djokovic established the Novak Djokovic Foundation in 2007, focusing on educational initiatives for children in need. The foundation has built numerous schools and supported thousands of children and families worldwide. During crises such as the Serbian floods and the COVID-19 pandemic, Djokovic has donated millions to relief efforts.


Lavish Properties and Car Collection
Djokovic’s opulent lifestyle includes lavish properties across the globe. Notable acquisitions include a $10 million Moroccan-style mansion in Marbella, Spain, featuring nine bedrooms and eight bathrooms. He also owns penthouses in Miami and Belgrade, alongside apartments in New York City and a Monte Carlo residence overlooking the Mediterranean Sea.

Luxury Car Collection
His collection of luxury cars is equally impressive, featuring models like the Bentley Continental GT, Mercedes-Benz S500 4MATIC, Aston Martin DB9, Audi R8, Tesla Model X, and Peugeot e-208 EV. Each car reflects Djokovic’s affinity for quality and style, mirroring his success and taste for the finer things in life.


Novak Djokovic’s life off the court is a testament to his dedication to excellence, not only in tennis but also in business, philanthropy, and personal indulgence. With a legacy that extends far beyond his sporting achievements, Djokovic continues to inspire and captivate audiences worldwide with his remarkable journey from tennis prodigy to global icon of success and luxury.