Excitel’s Varun Pasricha on the company’s tryst with entertainment and its marketing strategies Premium Story
FMCG dominates India’s 2023 ad growth with 10% surge; digital claims 40% share per Pitch Madison report
GoaFest 2024: Leo Burnett wins Grand Prix, bags Creative Agency of the Year and Branded Content and Entertainment Specialist Agency of The Year
Entertainment Network India Limited acquires significant minority stake in Spardha According to the company, this endeavour marks ENIL’s first external investment and aims to signal its interest in strategic investments… By BrandWagon OnlineNovember 16, 2022 13:20 IST
The Advertising Standards Council of India (ASCI) found 2,764 potentially objectionable ads: Report 55% of the ads were found across digital channels whereas 39% were across print and 5% across television By BrandWagon OnlineNovember 16, 2022 13:04 IST
Deepika Padukone’s brand 82°E rolls out its new ‘Feels like home’ ad campaign The film brings to life the ethos of 82°E in a visual collage where self-care meets skincare By BrandWagon OnlineNovember 16, 2022 11:17 IST
Bella Vita Organic gets new chief product officer Tarvinder Pal According to the company, his new role would comprise Pal overseeing all skincare and fragrance product-related activities within BVO coupled… By BrandWagon OnlineUpdated: November 16, 2022 11:22 IST
India accounts for 50% of total revenue of DViO Digital says Sowmya Iyer With the impending recession, marketers look to optimise cost as digital catches up with low cost and high rewards By Harshika TripathiUpdated: November 17, 2022 13:06 IST
ON THE SPOT: The No Excuses ad is simple yet packs a punch The spirit of the ad is relevant to just about anything one wants to do in life Updated: November 16, 2022 09:39 IST
Charting a new flight path Air India’s challenges as it negotiates the winds of change By Christina MonizNovember 16, 2022 08:02 IST
Landmark Group India appoints Vikram Idnani as new President – Chief Information Officer Landmark Group has roped in Vikram Idnani as President – Chief Information Officer (CIO) for its India business. In his… By BrandWagon OnlineUpdated: November 15, 2022 22:17 IST
Kapiva ropes in veteran actress Sudha Chandran to raise awareness about Diabetes management on World Diabetes Day India is second after China in the global diabetes epidemic with 77 million people suffering from the condition. By BrandWagon OnlineNovember 15, 2022 16:56 IST
ITC Fiama rolls out series of unique meme videos to reiterate importance of mental well-being The meme videos come with sign up link for subsidized therapy to keep mental stress at bay. By BrandWagon OnlineNovember 15, 2022 16:45 IST
Jackky Bhagnani launches children focussed infotainment digital platform ‘Jjust Kids’ The objective of the brand is to amuse and educate families by making globally relevant school experiences joyful. By BrandWagon OnlineNovember 15, 2022 15:30 IST
Mamaearth collaborates with Shilpa Shetty to launch ‘Made Safe Certified’ cold cream with natural ingredients A believer of “traditional homemade tricks and age-old self-care hacks”, Shilpa Shetty said she relates with the brand’s ethos. By BrandWagon OnlineNovember 15, 2022 14:26 IST
Titan onboards Ayushmann Khurrana for its latest Titan Eye+ TV campaign The latest campaign talks about the three reasons why one should opt for Titan Eye+. By BrandWagon OnlineUpdated: November 15, 2022 13:24 IST
Britannia rolls out a new WhatsApp-based service targeted at those with diabetes; to provide customised diet plans The company plans to use both print and digital to create awareness about the campaign By Anushree BhattacharyyaNovember 15, 2022 08:31 IST
Bosch eyes to enter every Indian home: Neeraj Bahl, MD & CEO, BSH Home Appliances (India & SAARC) Neeraj Bahl, MD & CEO, BSH Home Appliances (India & SAARC) tells Shubhra Tandon that the company is eyeing a… By Shubhra TandonNovember 15, 2022 08:30 IST
SpaceX buys Twitter ad package for Starlink as Musk attempts to strengthen Twitter advertising Musk raised the possibility of Twitter going bankrupt days after he said the platform saw a “massive” drop in revenue… By ReutersNovember 14, 2022 17:38 IST
Gaurav Trivedi named CEO of Prasar Bharati His appointment, with effect from the date he assumes charge of the office, is for a term of five years By BrandWagon OnlineNovember 14, 2022 15:55 IST
‘Let’s burn the H-1B policy,’ netizens call to end visa program over Indian envoy’s Russian oil remark
DGCA puts army officer on no-fly list for 5 years after ‘murderous assault’ on SpiceJet staff at Srinagar airport
