Page 161 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

While the financial details of the deal were not disclosed, both companies have indicated that the partnership will prioritise technology integration, particularly in artificial intelligence and data-driven service delivery models.

VFS Global acquires majority stake in Brazil’s CiX Citizen Experience

The pandemic supercharged this trend, with Kaul noting that electric male grooming product penetration soared past 50% as locked-down consumers prioritised self-care.

Shavers worth Rs 49,000: Philips’ Vidyut Kaul betting on India’s premium multi-grooming market

The amendment has also led to a contentious shift in the classification of online games from services to “actionable claims,” previously a category reserved for activities like lottery and horse racing.

Future of online gaming hinges on SC verdict as govt labels staked games ‘betting’, demands 28% GST

The report finds that 76% of Indians are willing to trust AI systems, far outpacing the global average of 46%.

Nine in ten Indians trust AI, but 73% have made mistakes due to it: KPMG

Are brands ready yet to join the pickleball party? Premium Story

BrandWagon Chai pe Charcha with Curl Care’s Simran Sainani Premium Story

BrandWagon Chai pe Charcha with Miraggio’s Mohit Jain Premium Story

The future of skincare: Innovations and emerging marketing trends to watch

Beyond the install: Why post-install engagement metrics are your competitive edge

Emotional connections and experiential retail: Building brand loyalty through immersive experiences

Exclusive: Nykaa Cosmetics snags Rasha Thadani as the face of Gen Z glam ahead of her Bollywood debut

BrandWagon Adtalk with Exotel’s Udit Agarwal Premium Story

‘A wheel of lies’, Byju’s slams ‘baseless’ US lawsuit, calls it part of a larger conspiracy

Why Reliance is charging customers to try products—and why it’s smarter than it sounds

Only 37% of IPL fans care about teams, the rest just follow their icons: Report

CIFDAQ reshuffles top deck as it eyes Indian expansion

How Truecaller is building an ad ecosystem without ruining user experience

Advertising

The moment catches the attention of Isha’s mother, who suggests that such tasks have traditionally been a woman’s responsibility.

Rajkummar Rao and Patralekha challenge age-old marriage norms in Vim’s new campaign | Watch here

Adapting to complexity! India’s alcohol industry faces regulatory hurdles and consumer demands

How independent ad agencies are redefining the Industry Premium Story

Marketing

Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26

Beyond quick service: Transforming India’s food service industry

Sarcastic Family gains traction as a popular Instagram content page

Media

Network18 operates 20 news channels across 16 languages, including CNBC TV18 and CNN-News18, along with digital properties such as Moneycontrol and Firstpost.

Network18 posts Rs 1,360.5 crore revenue in Q3 amid business restructuring

The Sleep Company launches new campaign featuring Sima Taparia

Gen Alpha influences 1.46X more family purchases as digital media consumption rises by 60%: reveals Kantar report

Gaming

The company further claims that the codes are made to help you get a personalized game!

Garena Free Fire MAX redeem codes, October 21, 2024 edition: Grab exclusive in-game rewards today

GST on online gaming – Industry’s compliance a big win for the GST Council

As the online gaming industry complies with the 28% GST decision, time for the government to support growth

Digital Marketing

Option Designs appoints Mayank Gaur as new creative director

Martech

By 2029, the dating apps will store and analyse data of over 132.8 million Indian users, according to Statista. (Image Credits: Ideogram)

Swipe left, AI right: How AI is transforming the dating industry Premium Story

Kapture CX appoints Chandrakanth PS as AVP sales-Middle East

Chai Pe Charcha with BrandWagon Premium Story

Under Armour launched its campaign ‘ZIDD FOR MORE’ featuring Neeraj Chopra

As per the report, the content for this campaign was created by hours of Chopra’s training sessions over several days

By BrandWagon Online

July 1, 2024 19:35 IST

Meta’s pay or consent model in crosshairs for breaching EU tech rules

The tech giant launched the no-ads subscription service for Facebook and Instagram in Europe last November, saying users who consent…

By Reuters

July 1, 2024 18:37 IST

skipper Rohit Sharma becomes most popular player on social media with 70,222,648 earned engagements

Rohit Sharma emerges as the most popular player; Oman and the USA make it to top 5 favourite teams

Across the joint platforms of X, Youtube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated over 486.67 billion…

By BrandWagon Online

July 1, 2024 17:35 IST

In an advertisement, Roy lists the advantages of subscribing to VIP Shaadi.com (Image: Shaadi.com)

Shaadi.com launches ad campaign for exclusive VIP matchmaking service called VIP Shaadi.com

Reportedly, the ad campaign features actor Ronit Roy

By BrandWagon Online

July 1, 2024 16:35 IST

From what it is understood, the campaign titled #AllShadesOfYou observes all those who choose to live life authentically, whether through their choice of makeup, clothing, or self-expression.

Colorbar Cosmetics launched its campaign #AllShadesOfYou

As per the report, the campaign also defies the notions of differences, whether background, gender, and more, emphasising the importance…

By BrandWagon Online

July 1, 2024 15:35 IST

The campaign consists of celebrities narrating the day they were born again owing to the doctors. (Image Credits: YouTube)

Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen on Doctors’ Day

Sushmita Sen, among others, pays tribute to doctors for a second life.

By BrandWagon Online

July 1, 2024 14:40 IST

The #Sundamentalfacts campaign consists of five films, each providing insights into sunscreen selection and application.

Wild Stone Code launches #Sundamentalfacts campaign to change sunscreen perception among men

Created by its digital creative partner, popkorn, the campaign aims to promote the understanding and usage of sunscreens, encouraging better…

By BrandWagon Online

July 1, 2024 13:35 IST

Ads were down 17.6% from the same month a year earlier, but remained 17.8% higher than pre-pandemic levels

Australia job ads fall 2.2% in June, ANZ-Indeed data shows

Data from Australia and New Zealand Banking Group and employment website Indeed showed job ads fell 2.2% in June from…

By Reuters

July 1, 2024 09:10 IST

Amongst new-age brands in India, I absolutely adore what PHOOL has done

After hours with Sumon K Chakrabarti, CEO & co-founder, Buffalo Soldiers

I have been forever enamoured by the Amazon logo, how a simple thought that they sell everything from A to…

By Geetika Srivastava

July 1, 2024 08:41 IST

No room for half measures

OYO is trying hard to live down the perception problem

By Alokananda Chakraborty

July 1, 2024 08:32 IST

Experts believe that beyond genres, audio content is branching out in regional languages.

How are in-game audio ads taking forward the ‘immersive’ factor of advertising Premium Story

Around 93% of media buyers are planning to include in-game advertising methods by 2025

By Ritarshi Banerjee

July 1, 2024 08:00 IST

"The post-pandemic landscape demands a nuanced approach to digital marketing, one that goes beyond a simple "dos and don'ts" list," Bhojani said (Image: PR Handout)

BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani Premium Story

Sumeet Bhojani, head – brand and strategic insights, Godrej & Boyce, talks to BrandWagon Online about the dos and don’ts…

By Ritarshi Banerjee

June 30, 2024 17:30 IST

Branding beyond products: Building emotional connections and brand communities

Brand communities are a virtual place, sometimes with physical dimensions too

June 30, 2024 15:15 IST

"My childhood dream was to be an IAS officer," Singh said.

Chai pe Charcha with BrandWagon Premium Story

Rubeena Singh, country manager India and MENA, AnyMind Group, talks to BrandWagon Online about her weekends, favourite vacation destination, and…

By Ritarshi Banerjee

June 30, 2024 12:00 IST

The report further highlights Netflix's substantial 50% share of overall viewership and 40% of category revenue, including advertising,

From foot traffic to engagement: How audio-video analytics is transforming retail customer interactions

Heat maps generated from video analytics reveal which areas of the store attract the most traffic

June 30, 2024 09:25 IST

The number is about 30% lower than the 73 million people who watched the candidates’ first face-off in 2020, and among the three lowest-rated first presidential debates since 1976.

Biden-Trump debate draws over 51 million TV viewers

The relatively low number compared to past debates in recent election cycles could be indicative of low voter enthusiasm for…

By Reuters

June 29, 2024 19:17 IST

Chai pe Charcha with BrandWagon Premium Story

Weekends are usually dedicated to time with my family. I enjoy discovering new stand-up shows on BookMyShow, exercising, and catching…

By Shailja Tiwari

Updated: June 29, 2024 19:07 IST

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