Page 161 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Alakh Pandey’s PhysicsWallah became the face of the new era - profitable, Hindi-first, and affordable.

However, the celebratory atmosphere was short-lived. The following day, during a victory parade held outside Bengaluru’s M. Chinnaswamy Stadium, a stampede broke out due to overcrowding and a lack of crowd control measures.

‘Speculative in nature’: Diageo refutes claims of RCB stake sale

The return to The Tribe comes at a time when Almost Famous is gaining momentum globally

Almost Famous returns for season 2 of Amazon Prime Video’s The Tribe, music duo to play expanded role as show’s global appeal rises

The FIR also includes links to Sportasy’s advertisements and social media promotions that depict the platform as a fantasy game but, in practice, facilitate betting and wagering behaviour.

FIR filed against FIFS member Sportasy in Haryana for alleged illegal betting

Katrina Kaif is the new brand ambassador for Maldives

Shraddha Kapoor-backed Palmonas bets big on demi-fine jewellery, can it redefine India’s gold obsession?

The impact of virality: Balancing influence and integrity in digital platforms

BrandWagon’s Chai pe Charcha with EQUiTOR’s Ramesh Jude Thomas

Sustainability as a marketing strategy: How brands are using eco-friendly design to win customers

KPMG US scraps DEI goals as Trump policies take hold

Brands, politics, and pride: Trump’s gender ideology reshapes corporate DEI

Retrospective taxes: A barrier to the growth of the online gaming sector

Drones vs delivery boys: No added cost and double productivity, will it change the price of quick commerce?

How tier-2 and tier-3 cities are beating metros at e-commerce

Social media platform ‘Rupees’ reflects growing reliance on social platforms for economic information

A world without nurses? Apollo Hospitals’ new ad film dares to imagine it

Advertising

Victoria Beckham brings her influence from the fashion and beauty industries to the design of the limited-edition packaging.

Victoria Beckham joins hands with BIODERMA for limited-edition product launch

Brands get ready: 89% of consumers to start holiday shopping early with bigger budgets and shift to online spending, says IAS report

Meta and Australian banks collaborate to combat ‘celeb bait’ scam ads

Marketing

A modern, well-furnished Airbnb rental with cozy interiors, showcasing the growing short-term rental market in India

Airbnb gold rush: How short-term rental business is India’s next big asset play

Interview: Gunjit Jain, executive vice-president, marketing, Colgate-Palmolive India Premium Story

Maha Kumbh 2025: Bridging brands & beliefs Premium Story

Media

Zee, industry, Star India, artificial intelligence, AI, ICC

Zee Entertainment hit with Rs 16.56 million GST demand—Here’s what will happen next

Punit Goenka to focus solely on operational leadership as CEO of ZEEL

Odgers Berndtson’s Prasad Medury and Kaushik DasGupta on media recruitment trends and India expansion plans Premium Story

Gaming

Industry experts highlight the sector’s potential but also point to several challenges.

Budget 2025 expectations: Online gaming industry asks – ‘Where is the GST review?’

Disney posts solid Q1 results thanks to its theme parks and cost cuts

Gaming is now a serious career option for many: HP India SVP & MD Ipsita Dasgupta

Digital Marketing

DET is a part of Duolingo Inc., an American technology company with expertise in the educational field

Digitas India bags the digital communications mandate of Duolingo English Test

Martech

By 2029, the dating apps will store and analyse data of over 132.8 million Indian users, according to Statista. (Image Credits: Ideogram)

Swipe left, AI right: How AI is transforming the dating industry Premium Story

Kapture CX appoints Chandrakanth PS as AVP sales-Middle East

Chai Pe Charcha with BrandWagon Premium Story

"Suits is my all time favorite TV show" Vora said. (Image Credits: Logicloop)

Chai pe Charcha with BrandWagon Premium Story

“I personally enjoy the grandeur of mountains, but as a complete family vacation spot, it’ll have to be Dubai.” Vora…

By Gopika Nair

July 20, 2024 11:45 IST

Chess is arguably one of the most strategic games. (Image Credits: Freepik)

Five Parallels Between Chess and Customer Engagement

Whether you’re playing a seasoned player or not, certain chess pieces will delay your way to a successful checkmate

July 20, 2024 09:30 IST

Game of the week : World Cricket Championship 3

It is a game where users can play the three most popular formats of the game, test cricket, ODI and…

By Santanu Karmakar

July 19, 2024 18:36 IST

“I started driving a cab in 2016, and in 2018 I added these services, to ensure that whoever boards the cab, has a good experience,” Quadeer told BrandWagon Online.

BrandWagon Exclusive: How a cab driver redefined customer experience?

As per IMARC, a market research firm, the global marketing technology (MarTech) market size reached $ 413.6 Billion in 2023.

By Anushree Bhattacharyya

July 19, 2024 17:00 IST

Amazon Prime Day sale is due on 20-21 July, 2024. (Image Credits: Amazon and mFilterIt)

Brands to offer 5-10% more discount during Amazon Prime Day sale, reveals mFilterIt report

The mFilterIt’s analysis also includes Amazon’s expansion that comes with more than 450 new products

By BrandWagon Online

July 19, 2024 16:00 IST

BrandWagon Exclusive: Cooking up a storm! How Hindi GEC Colors have managed to crack the code on comedy with Laughter Chefs

Interestingly, the media network claims that the comedy-based reality show broke records with 98.9 Million viewers across India within the…

By Santanu Karmakar

July 19, 2024 15:00 IST

Smart plugs follow with an NPS of 66, and smart air purifiers lead with an exceptional NPS of 85, reflecting the growing acceptance and adoption of smart devices in everyday life.

Smart homes are coming to India—But will the 28% penetration be a future triumph or a fancy fad? reveals Redseer report

As internet connectivity improves, more households are turning to smart devices, although the current penetration remains under 10%.

By BrandWagon Online

Updated: July 26, 2024 16:12 IST

Netflix cheat codes are a set of unique codes which can help you find specific suggestions as per your choice

India among top markets for Netflix’s user additions, revenue growth

Second-largest in terms of subscriber additions; third-largest in topline percent growth in June quarter

By Viveat Susan Pinto

July 19, 2024 13:23 IST

How to use the new feature. (Image Credits: Bumble)

Bumble throws hands with new option to report AI generated profile amidst Tinder launching its AI backed photo selector

71% respondents believe that AI generated pictures qualify as catfishing, reveals Bumble survey

By BrandWagon Online

July 19, 2024 13:12 IST

The current regulations do not fully address the subtle ways advertisers can influence children, such as through indirect targeting of parents by portraying sugary products as part of a balanced, happy lifestyle.

The sweet trap! How ads are targeting children with sugary products

The increasing prevalence of sugary foods and drinks in children’s diets is exacerbated by aggressive advertising tactics that target young…

By Shailja Tiwari

July 19, 2024 11:30 IST

According to a report by Statista, contextually targeted advertising spend is expected to be a whopping amount of $376.2 billion by 2027. (Image Credits: Freepik)

The right ad: Contextual targeting vs. behavioural targeting

According to a report by Statista, contextual advertising was estimated to spend $227.38 billion in 2023

By BrandWagon Online

July 19, 2024 10:30 IST

Renault must elevate its strategy across product development, pricing, positioning and powertrain mix, asserts Puneet Gupta, director, S&P Global Mobility. (Image Credits: Renault)

Renault revs up for a comeback

The French automaker must revisit the 5 Ps to propel itself back into the reckoning

By Toshiro Agarwal

July 19, 2024 08:25 IST

We are emotional fools! Is emotional advertising a sustainable strategy, or a house of cards built on fleeting feelings? Premium Story

Experts believe that ads that evoke strong emotions such as pride, contentment, joy, and trust, demonstrate higher sales in contrast…

By Shailja Tiwari

July 19, 2024 08:00 IST

52% growth in ad impressions on digital platforms in Q1 2024 compared to the respective phase last year, reveals TAM report

As per the report, more than 45 thousand brands were present for digital advertising during Jan-Mar’24.

By BrandWagon Online

July 18, 2024 19:43 IST

ZEE5 partners with Calcutta Football League; to live stream all matches on its platform

Reportedly, The Calcutta Football League was kicked off on 27th June and it will continue till 30th September.

By BrandWagon Online

July 18, 2024 18:00 IST

The rise of ad-supported streaming services like Disney+Hotstar and HBO Max's ad-supported tier offers advertisers new avenues to reach audiences. (Image Credits: Freepik)

BrandWagon Explainer: Understanding CTV advertising and its scope in the Indian market

According to a report published by Dentsu India, a whopping rate of 65% of Indian households are ditching traditional channels…

By BrandWagon Online

July 18, 2024 17:12 IST

Panchayat S3 most watched Hindi web-series in H1 2024, Bigboss OTT S3 most watched Hindi reality show, reveals Ormax report

As per the report, a total of five platforms were featured in the top 15 list of most-watched Hindi web…

By BrandWagon Online

July 18, 2024 15:00 IST

Bangkok is the top city for marketing specialists, Delhi lies low at 27 ; reveals Loopex study

The yearly salary for marketing specialists in Delhi rounded up to $10,690

By Gopika Nair

July 18, 2024 14:00 IST

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