Page 155 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Alakh Pandey’s PhysicsWallah became the face of the new era - profitable, Hindi-first, and affordable.

As WWDC closes, the theme is unmistakable: personalization, not just for effectiveness—but for trust. Indian marketers have long walked a tightrope between scale and sensitivity.

All about privacy: Highlights from the finale of Apple WWDC 25

The visit comes as the Group makes its formal entry into the Indian market through the acquisition of Hindustan National Glass & Industries Ltd. (HNGIL), India’s largest container glass manufacturer currently undergoing insolvency proceedings

Madhvani Group to invest Rs 10,000 crore in India, begins with HNGIL acquisition

InMobi launches AI-powered self-service platform for programmatic media buyers

Air India’s century-old journey – Maharaja’s birth, bailout and blunders

Building and pioneering a sustainable e-sports ecosystem in India

Flipkart pulls the plug on ANS Commerce: Over 200 jobs lost overnight—What went wrong?

India’s gin story: Local brands infuse British spirit with desi tadka

Sadhguru’s meditation app surges—Can it sustain beyond the hype?

Delhi High Court blocks fake Burger King franchise websites, cracks down on scam

‘Realize’ the future? Taboola’s big bet to outdo search and social ads

Shilpa Shetty stars in Mamaearth’s new ad campaign | Watch here

Paperwork or people? Arvind Iyer of Piramal Finance bets on trust over docs!

Zee goes back to ‘Z’ in brand makeover Premium Story

From Qualcomm roots to unicorn heights: Netradyne’s AI driver safety revolution Premium Story

Quick commerce drives sexual wellness boom Premium Story

FE Exclusive: Neytt’s Sivan Santosh speaks on grabbing Met Gala spotlight, South Indian craftsmanship

Turkey’s big fat Indian wedding market stares at a Rs 770 cr loss

Advertising

nitch’s Women’s Day campaign exposes the harsh reality of online misogyny through a powerful social experiment, making men experience the same harassment women face every day.

The Internet isn’t always kind to women- Snitch’s Women’s Day campaign flips the script

X drops Unilever from advertiser boycott lawsuit as antitrust battle continues

BFSI sector sees 19% increase in TV ad volumes and 74% growth in digital impressions in H1 2024, reveals TAM report

Marketing

PepsiCo, Varun Beverages, quarter results, profit, revenue, EBITDA, sales, volume growth, beverages segment

PepsiCo close to $1.5 billion deal to buy soda brand Poppi: Report

Achint Setia named CEO of Snapdeal

Adidas joins Mercedes-AMG PETRONAS F1 team in multi-year partnership for exclusive apparel

Media

Ex-Co-Founder Soumya Vilekar sues Planet Marathi and Akshay Bardapurkar over Rs 7 crore cheque dishonor and financial disputes.

Fraud allegations, lawsuits, and a Rs 7 crore cheque bounce—Planet Marathi in trouble?

IGP launches campaign to highlight anniversary gifting

Beyond Appliances raises USD 2 Million in seed funding

Gaming

Regulatory challenges remain a factor in the industry’s growth.

Opinion trading gains traction in India as Dream11 eyes the market

PROHED wins performance marketing mandate for PokerBaazi

New rules of the game

Digital Marketing

Blackcoffee.media has enabled profitable growth for D2C e-commerce brands including World of EK, Wearified, Kalakaari Haath, Krá

Tyresnmore assigns Blackcoffee.media its social media and ORM mandate

Martech

“Our clients will achieve better reach and performance from the extensive rule library available off the shelf along with many other industry-first features,” Shweta said. (Image Credits: Hakuhodo)

Hakuhodo launches Data Labs in India, announces Shweta Sharma as its CEO

The science of email timing: Leveraging AI insights for targeted campaigns

Instagram launches tools and features for GenZ consumers

Facebook parent Meta sees strong global ad sales while keeping AI costs in check

Shares of the company were up 6.8% after the bell.

By Reuters

August 1, 2024 09:10 IST

Zee Entertainment swings to black in Q1; beats estimate

Margins up 500 bps in June quarter.

By Viveat Susan Pinto

August 1, 2024 08:34 IST

Currently, our distribution is evenly split between online and offline channels, with each accounting for 50% of our business.

Mars Cosmetics’ Rishabh Sethia on the company’s growth strategy and market expansion plans Premium Story

Mars Cosmetics, founded in 2013, claims to have closed FY24 on the back of gross revenue of Rs 200 crore.…

By Shailja Tiwari

Updated: August 1, 2024 08:24 IST

Bacardi India appoints Monojit Mukherjee as its director of external affairs for India and neighbouring countries

As per the report, Mukherjee will lead the company’s external affairs strategy, leading engagement with local, state governments and central…

By BrandWagon Online

July 31, 2024 19:15 IST

Vimal has previously worked in Snowflake, Oracle and Mulesoft. (Image Credits: Redis)

Redis appoints Vimal Venkatram as growth lead for APAC

From what is understood, Venkatram brings over 20 years of experience

By BrandWagon Online

July 31, 2024 18:00 IST

Snippets from the app. (Image Credits: Flipkart)

Flipkart launches FlipInTrends with 100+ make in India brands

Reportedly, FlipInTrends is available on the Flipkart app.

By BrandWagon Online

July 31, 2024 17:40 IST

Sunshine partners with Hindustan Coca-Cola Beverages, Nestle, RCF; builds three new in-house Crèche

Reportedly, these new locations will be established at Hindustan Coca-Cola Beverages (HCCB) in Siddipet, Nestle in Panipat, and Rashtriya Chemicals…

By BrandWagon Online

July 31, 2024 16:40 IST

Prior to this new role, Nilesh has over 13 years of experience. (Image Credits: Honasa consumer Limited)

Honasa Consumer Limited onboards Nilesh Kotalwar as senior vice president – online revenue and growth

Nilesh will head the online revenue strategy, driving growth and profitability for brands under Honasa Consumer Limited

By BrandWagon Online

July 31, 2024 15:30 IST

Zee Entertainment returns to profitability in Q1, reports net profit of Rs 118 crore

The broadcaster reported a consolidated net profit of Rs 118 crore for the quarter ended June 30, compared to a…

By BrandWagon Online

July 31, 2024 14:40 IST

A Snippet from the campaign. (Image Credits: You Tube)

Nestasia collaborates with Sanya Malhotra to launch campaign

The campaign introduces new kitchen, dining and decor collections.

By BrandWagon Online

July 31, 2024 14:00 IST

Indexed ad volumes per Channel on TV dropped 3% in H1,2024 compared to the same period of previous year, reveals TAM report

milk beverages was the top-grown category in terms of ad volumes in the first half of the current year

By BrandWagon Online

July 31, 2024 12:58 IST

Collaboration between games and brands: A win-win partnership?

The reach of this industry seems to have influenced brands to collaborate with game developers to connect with an engaged…

By BrandWagon Online

July 31, 2024 12:00 IST

According to the FICCI-EY Media & Entertainment Report 2024, digital advertising in India is expected to grow by 28% year-over-year

Billboards get a makeover! How interactive digital displays turning urban advertising into a game of real-time engagement

While traditional billboards have long been a staple of outdoor advertising, innovations are transforming these static displays into interactive experiences…

By BrandWagon Online

July 31, 2024 10:51 IST

What sets the campaign apart is its celebration of diverse player personalities and playing styles.

On the spot with Megha Chaudhry, VP – Global head of marketing & alliance management, C5i

Captures the true spirit of sports

By Alokananda Chakraborty

July 31, 2024 08:53 IST

Studies show that a staggering 90% of Gen Z and Alpha actively engage in gaming, making it their prime entertainment space

Blogger’s Park: Seeking attention

In-game brand activation is the new battlefield

July 31, 2024 08:37 IST

We want to build Collective as a new media company that has been centred around pop culture, which is a consolidation of whatever is going to pop in the digital content and creator space.

Interview: Vijay Subramaniam, founder & group CEO, Collective Artists Network

‘We aim to ‘create’ over a hundred celebrities a year’

By Geetika Srivastava

Updated: August 1, 2024 08:43 IST

"As the media landscape evolves rapidly, what we observed last year has already changed today." Vinit said. (Image Credits: GroupM)

GroupM India’s Vinit Karnik on OTT platforms, traditional media, and the creator economy Premium Story

GroupM India’s revenue from operations rose 32.8% to Rs 1313.3 crore in FY22 (January-December) from Rs 988.97 crore in FY21,…

By Gopika Nair

July 31, 2024 08:00 IST

Nazara Technologies emerges as 8th largest global gaming acquirer amidst turbulent time for online gaming industry

Nazara has been ranked above companies including MTG and Atari which finished at ninth and tenth positions respectively.

By BrandWagon Online

July 30, 2024 19:10 IST

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