Page 155 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Looking ahead, over 12.6 million square feet of retail space is expected to be leased across the top cities over the next two years.

How tier-2 and tier-3 cities are beating metros at e-commerce

Social media platform ‘Rupees’ reflects growing reliance on social platforms for economic information

In a sector obsessed with technology upgrades and AI, Apollo is choosing to humanise the most analog part of medicine — touch, empathy, and emotional instinct.

A world without nurses? Apollo Hospitals’ new ad film dares to imagine it

Artificial intelligence and e-commerce: A partnership for ages

Sony appoints Hiroki Totoki as CEO, eyes major growth in the entertainment sector

On the spot with Agnishwar Jayaprakash, founder and CEO, Garuda Aerospace Premium Story

Blogger’s Park: Can D2C brands match the trust enjoyed by legacy players? Premium Story

Lodha vs Lodha: What’s in a name? Premium Story

Want to sell more? Amazon India’s new campaign #DikhogeTohBikoge shows you how!

Skinn by Titan unveils ‘24Seven’ fragrance collection with new campaign

Zippee launches 60-minute delivery service

How Spotify built a billion-dollar brand by crushing music piracy

Shark Tank judge Azhar Iqubal launches new AI venture Fenado from Ofis Square

JJ Communication’s Manish Jain highlights how influencers are reshaping India’s tech marketing

Google removes over 247 million harmful ads in India in 2024; financial scams top violation list

Advertising

Increase in Valentine's Day gift purchases, including premium items

Valentine’s Day sales surge as brands, retailers cash in on week-long celebration

Print ad space grows by 5% in H1 2024: auto and education sectors drive growth, TAM AdEx report reveals

ASCI joins ICAS initiative to advance self-regulation in global advertising industry

Marketing

Samsung and Snapchat’s partnership brings a new way for users to celebrate the festival, blending technology with tradition.

Holi goes virtual: Samsung and Snapchat’s AR lens adds a splash of fun

Only 17% of consumers consider celebrity endorsements credible; iCubesWire report

Okaya EV rebrands as OPG Mobility, expands electric vehicle range

Media

Industry experts say that as the focus moves toward financial sustainability, production houses like BBC Studios are feeling the strain.

BBC Studios eyes exit from India as OTT and broadcast budgets tighten

Tata Sampann launches ‘Pyar Bhara’ campaign featuring Sanjeev Kapoor and Ranveer Brar

Vasant Masala welcomes Anil Kapoor as brand ambassador with ‘Pyaar Toh Hona Hi Tha’ campaign

Gaming

Epic Games Store free mystery game for December 25: Claim control for free

Disney posts solid Q1 results thanks to its theme parks and cost cuts

Gaming is now a serious career option for many: HP India SVP & MD Ipsita Dasgupta

Digital Marketing

Saatchi and Saatchi Propogate will oversee Jio-bp's social media and content strategy

Jio-BP assigns digital marketing mandate to Saatchi and Saatchi Propogate

GroupM India partners with ShareChat

Martech

“Our clients will achieve better reach and performance from the extensive rule library available off the shelf along with many other industry-first features,” Shweta said. (Image Credits: Hakuhodo)

Hakuhodo launches Data Labs in India, announces Shweta Sharma as its CEO

The science of email timing: Leveraging AI insights for targeted campaigns

Instagram launches tools and features for GenZ consumers

Sourav Ganguly with Akhilesh Reddy. (Image Credits: RPPL)

Sourav Ganguly becomes the owner of Kolkata Royal Tigers Racing Team ahead of the Indian Racing Festival

From what is understood, there are eight city based teams participating this season in the event scheduled in August to…

By BrandWagon Online

July 11, 2024 19:00 IST

Ad of the day: Manforce Condoms’ #ManforceHaiTohPossibleHai

Joy Chatterjee, associate vice president, sales and marketing, Mankind Pharma, talks to BrandWagon Online, about the inspiration, creative process, and…

By BrandWagon Online

July 11, 2024 18:20 IST

A snippet from the ad. (Image Credits: Magicrete)

Magicrete rolls out new ad campaign featuring Sumeet Vyas

Reportedly, the advertisement video is now live on YouTube, Meta, and various OTT platforms

By BrandWagon Online

July 11, 2024 17:45 IST

The Sleep company touches Rs 500 crore ARR mark, aims to achieve profitability by FY25

The company, which claim to open its first store in Bengaluru in June 2022, has 100 COCO (company-owned, company-operated) stores.

By BrandWagon Online

July 11, 2024 17:00 IST

New Relic is a web tracking and analytics company based in San Francisco. (Image Credits: New Relic)

New Relic rolls out AI-Driven Digital Experience Monitoring Solution

Reportedly, some of the main characteristics of New Relic DEM are insights at reasonable costs, a comprehensive list of mobile…

By BrandWagon Online

July 11, 2024 16:15 IST

the new Sonata features designs with a collection of 42 styles starting from Rs 1725, showcasing colors.(Image: Sonata)

Sonata launches its new identity and reimagined product line

Reportedly, the new identity is aimed at presenting a new perspective on design that captures the segment of young professionals.

By BrandWagon Online

July 11, 2024 15:30 IST

Through this association, Haier India aims to strengthen customer connections (Image: Financial Express)

Haier India joins Disney+ Hotstar as Wimbledon 2024 associate sponsor

Haier aims to leverage visibility through connected TV on Disney + Hotstar during the matches until July 14, 2024

By BrandWagon Online

July 11, 2024 14:45 IST

The company states that India has become Canva's fifth-largest market, with significant growth observed in 2023

Canva unveils ‘Dil Se, Design Tak’ brand campaign aiming for Indian market

According to the company, this campaign is part of its effort to reach and educate various segments of Indian users.

By BrandWagon Online

July 11, 2024 14:00 IST

Kapture CX aims to contribute to 25% of this quarter’s new business

From what it is understood, Kapture’s expansion into the BFSI segment indicates an event in its mission to improve customer…

By BrandWagon Online

July 11, 2024 13:10 IST

WinZO collaborates with FGV EAESP, aims to strengthen its footprint in Latin America

From what it is understood, the move will facilitate career opportunities for current and former FGV students

By BrandWagon Online

July 11, 2024 12:10 IST

“Our aim at Nef's Finds is to redefine fashion norms while creating a more sustainable and exclusive experience,” Neferati Joshi, founder and CEO, Nef’s Finds, commented (Image: PR Handout)

SW Networks bags the media mandate for Nef’s Finds

From what it’s understood, the media mandate was awarded after a multi-agency pitch

By BrandWagon Online

July 11, 2024 11:00 IST

If the deal goes through, it could end a 40-year-long partnership with Warner's networks (Image: Reuters)

NBA finalizes $76 bln broadcasting deal with Disney, Amazon, Comcast, the Athletic reports

The deal will extend for 11 seasons, the report said, citing executives with direct knowledge of the deals

By Reuters

July 11, 2024 10:00 IST

Despite integration with Instagram, Facebook remains pivotal for personal connections and group interactions across diverse age groups

Bite-sized content! Social media tips you didn’t know you needed

Praveen Sinha, chairman, Moksha Media Group, talks to BrandWagon Online about the essential strategies and common pitfalls of social media…

By BrandWagon Online

July 10, 2024 19:00 IST

We wanted to talk to our consumers, tell them that whatever you do, however you pray, all that matters is that you speak to god with all your heart.

Ad of the day: ITC Mangaldeep’s ‘Dil se Karo Baat, Bhagwan Ke Saath’

Gaurav Tayal, chief executive officer- Matches & Agarbatti Business (MAB), ITC Ltd., talks to BrandWagon Online, about the inspiration, creative…

By BrandWagon Online

July 10, 2024 17:51 IST

As per the report, Lava Blaze X is a new model that offers several features at a very affordable price point (Image: Lava International)

Lava rolls out its new ad film for the launch of Blaze X featuring Gautam Gambhir

From what it is understood, the campaign #BlazekaCraze aims to connect with the fans of Lava Blaze, a series featuring…

By BrandWagon Online

July 10, 2024 16:30 IST

Patanjali Dant Kanti unveils Dant Kanti Fresh Active Gel with Tiger Shroff and Tamannaah Bhatia

The campaign ‘FullFull Fresh’ aims to influence youth to adopt better oral care habits

By BrandWagon Online

July 10, 2024 15:30 IST

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Page 155 of Brand Wagon

On the spot with Agnishwar Jayaprakash, founder and CEO, Garuda Aerospace Premium Story

Blogger’s Park: Can D2C brands match the trust enjoyed by legacy players? Premium Story

Lodha vs Lodha: What’s in a name? Premium Story

How influential are social media influencers? Premium Story