Page 152 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Alakh Pandey’s PhysicsWallah became the face of the new era - profitable, Hindi-first, and affordable.

The Media Person of the Year award places Jassy among an influential group of previous honorees, including YouTube’s Salar Kamangar, Twitter co-founder Jack Dorsey, Google’s Eric Schmidt, Meta’s Mark Zuckerberg, and former Microsoft CEO Steve Ballmer.

Amazon CEO Andy Jassy named Cannes Lions 2025 Media Person of the Year

India bags nine Cannes Lions on day 1, Havas and FCB strike gold

Cannes Lions 2025 sees less than 1% growth, remains far below pre-pandemic high

The Super Bowl of creativity

Agrocrops expands into FMCG with MyMani, introduces peanut-based products

Inside India’s newest intimacy trend: Rafi Shaik on building ChocolateX

MS Dhoni and Sakshi Dhoni team up with Garnier to set a new standard in hair colour

Victoria Beckham joins hands with BIODERMA for limited-edition product launch

AI takes over HR? Blue Tokai appoints chatbot as Chief Listening Officer

BuyBuyCart expands to 250 stores, onboards actor Alok Nath as brand face

Hamdard Foods India expands into flavoured milk category with ‘Hamdard Asli Milkshakes’

On the spot with Chetan Siyal, Chief Marketing Officer, Snitch Premium Story

Digital platforms see increased engagement; Jeejaji approaches 3 million followers

ABBY Awards face rising competition but hold ground as India’s creative benchmark

Nazara Technologies acquires UK-based Curve Games for Rs 247 cr to expand global gaming presence

Malayalam cinema shines as Indian films gross Rs 825 cr in April; 2025 Box Office at Rs 3,691 cr so far

Advertising

One thing that made this campaign remarkable was that it served everyone

On the spot: Campaign showed small cars can have a big impact Premium Story

Consumer durables advertising shows 2.9x growth on TV and 81% digital dominance in H1 2024, says TAM report

‘Space Bhi. Mileage Bhi’: Hyundai’s pragmatic approach to CNG

Marketing

The IPL battlefield has changed. It’s no longer about who spends the most but who plays the smartest.

IPL 2025: The money, the ads, and the battle for brand supremacy

Emami rebrands Fair and Handsome to Smart and Handsome with Kartik Aaryan as ambassador

Shark Tank India judge Azhar Iqubal launches Fenado AI

Media

JioHotstar, the new streaming platform formed from the merger of JioCinema and Disney+ Hotstar, offering a vast content library, live sports, and subscription options for Indian audiences.

JioHotstar unveiled: India’s biggest OTT platform merges JioCinema and Disney+ Hotstar

Shriram Finance launches #TogetherWeSoar campaign with Rahul Dravid and Naseeruddin Shah

Streambox Media launches subscription-based TV service Dor

Gaming

Indian gaming bodies join forces, set stricter standards for online gaming

Retrospective GST demands on the online gaming industry: the hanging sword of Damocles

India Gaming Summit 2024 Highlights: ‘Responsible Gaming’

Digital Marketing

The primary focus will be on optimizing the use of digital channels

Association of Chartered Certified Accountants assigns Oktobuzz its integrated marketing solutions mandate for India

Ranveer Singh invests in SUGAR Cosmetics

Martech

In 2023, the revenue generated by Meta Platforms amounted to roughly $134 billion, reveals a report by Statista. (Image Credits: Ideogram)

Burn a hole in your privacy? Inside Meta’s ‘Pay or Consent’ model Premium Story

Power Play! Why programmatic advertising is the new Most Valuable Player in online gaming Premium Story

Meta bars political advertisers from using generative AI ads tools

The one element I miss is a stronger linkage between the product and the purpose.

Marrying product with purpose

Nisha Sampath, managing partner, Bright Angles Consulting — As told to Geetika Srivastava

By Geetika Srivastava

August 7, 2024 08:13 IST

"At Adobe, we align our AI vision with our mission to help people and companies be more creative, drive document productivity, and facilitate digital transformation." Loni said. (Image Credits: Adobe)

Adobe’s Loni Stark on ethical AI, customer experience, and the Indian market Premium Story

In conversation with BrandWagon Online, Loni Stark, vice president, strategy and product, Adobe, talks of how Adobe works towards embedding…

By Anushree Bhattacharyya

August 7, 2024 08:00 IST

Generative AI-powered solutions, built on large CX-specific data sets, can elevate the live shopping experience by providing support agents with all the necessary product and customer information at their fingertips to address queries in real-time.

Blogger’s park: In your face

Live commerce is filling a glaring gap in sales

By Guest

August 7, 2024 07:56 IST

The website’s blue and yellow colour scheme is intended to deliver a consistent user experience across phones, tablets, and PCs.

Bizz Buzz launches new look with updated logo and website

As per the company, the updated website offers improved functionality and navigation, making it easier for users to access recent…

By BrandWagon Online

August 6, 2024 19:15 IST

Besides the consumer facing side of the business, Visa also works banks, merchants, among others.

As consumers move from cash to cashless transactions Visa rides on safety and security

The company claims to spend 50% of its advertising budget on traditional medium and remaining 50% on digital and within…

By BrandWagon Online

August 6, 2024 18:30 IST

Prior to this new stint, Chandrashekhar served in leadership roles in Bayer, BASF, DCM Shriram Ltd. and Crystal Crop Protection Ltd. (Image Credits: Safex Chemicals)

Safex Chemicals onboards Chandrashekhar Shukla as its sales and marketing president

From what is understood, Chandrashekhar has over three decades of experience

By BrandWagon Online

August 6, 2024 17:30 IST

Absolute Sports to acquire DeltiasGaming.com for Rs 7.5 crore to expand US gaming presence

DeltiasGaming.com reported revenues of $575K (Rs 4.8 crore) for the twelve-month period ending June 2024.

By BrandWagon Online

August 6, 2024 16:00 IST

The Information Technology (IT) Rules, which were amended in 2021, already have provisions to deal with any objectionable content on social media

Paying for news: Google & Kantar unveil what really makes Indian readers tick

67% of subscribers prioritise ‘reliable content’ when choosing to pay for news.

By BrandWagon Online

August 6, 2024 15:51 IST

A snippet from the campaign video. (Image Credits: You Tube)

Pepperfry launches new campaign ‘PehleTryAtPepperfry’, underlining in-store experience

From what is understood, the campaign attempts to inform the users on the importance of trying out furniture in person…

By BrandWagon Online

August 6, 2024 14:30 IST

Asymmetrique takes digital lead for Laljee Godhoo & Company

The partnership aims to enhance Laljee Godhoo & Company’s digital presence and brand visibility.

By BrandWagon Online

August 6, 2024 13:00 IST

In North America, Safari has around 70 million desktop and 250 million mobile users, reveals Data Feature. (Image Credits: Safari)

BrandWagon explainer: How does Safari makes money?

Safari, Apple’s flagship web browser, is integral to the company’s ecosystem, but its financial impact extends beyond the simple provision…

By BrandWagon Online

August 6, 2024 11:42 IST

TikTok was launched in 2017. (Image Credits: Freepik)

TikTok complies to EU, withdraws rewards program: Here’s all you need to know!

According to TikTok’s official website, the rewards program is a ‘token of appreciation’ from the company to their consumers.

By BrandWagon Online

August 6, 2024 09:39 IST

Experts believe that while some brands continue to expand their product lines by capitalising on societal insecurities, others are reshaping market dynamics by appealing to a more educated and conscious audience.

Essential vs. excess! Why women’s hygiene market paradoxical in nature? Premium Story

The India Feminine Hygiene Market size is estimated at $0.9 billion in 2024 and is expected to reach $1.79 billion…

By Shailja Tiwari

Updated: August 6, 2024 10:08 IST

NIIT appoints Anshumaan Prasad as head of marketing

Prasad has a diverse background, holding a dual degree from IIT Kharagpur and an MBA from IIM Bangalore.

By BrandWagon Online

August 5, 2024 19:09 IST

For the third quarter of 2024, the company expects total revenue between $137 million and $139 million and adjusted EBITDA between $48 million and $50 million

Integral Ad Science posts 14% revenue growth in Q2 2024, updates annual financial forecast

The company reported total revenue of $129.0 million, a 14% increase from $113.7 million in the previous year.

By BrandWagon Online

August 5, 2024 18:30 IST

In 2011, Neeraj took on the responsibility for Sony MAX, followed by Sony SAB and Sony PAL in 2017, and Sony Entertainment Television in 2023.

Neeraj Vyas to move on from Sony Pictures Networks India to pursue entrepreneurial journey

His journey with SPNI began in sales for Sony Entertainment Television (SET), and he swiftly rose to the position of…

By BrandWagon Online

August 5, 2024 17:30 IST

Can blockchain technology be the next superhero of adtech?

Blockchain is a digital record that is visible to every participant in the network.

By BrandWagon Online

August 5, 2024 16:00 IST

Sunil was the president of the US Soccer Federation from 2006 to 2018. (Image Credits: SFA)

SFA onboards former US soccer head Sunil Gulati to its advisory board

Sunil serves as the chairman at UEFA’s Club Financial Control Body while also serving the role of senior lecturer in…

By BrandWagon Online

August 5, 2024 14:30 IST

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