Page 150 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

FE Exclusive: Neytt’s Sivan Santosh speaks on grabbing Met Gala spotlight, South Indian craftsmanship

The financial toll is only part of the story. Indian weddings were more than revenue streams; they were economic engines employing hundreds of local vendors per event, from florists to photographers.

Turkey’s big fat Indian wedding market stares at a Rs 770 cr loss

Swiggy launches Students Rewards Program in over 200 cities across India

Shah Rukh Khan and Muthoot FinCorp team up to make gold loans effortless with new campaign

OpenAI to make Super Bowl advertising debut with TV spot

Byju’s troubles grow: Raveendran takes battle against lenders, over debt and BCCI deal, to court

ASUS India’s marketing cheat code: Cracking Gen Z, gaming, and digital sales Premium Story

Radio ads skyrocket 80% in 2024 – Top brands, sectors, and cities revealed!

Jackie Shroff & Orry’s Valentine’s Day Collab with Crocs is the most unexpected duo yet! – Watch here

‘Never seen you bat this slowly’ Pat Cummins trolls Virat Kohli and others – Watch here

Harry Potter fans, Britannia has dropped something magical – And its limited edition!

Can Zepto really deliver a car in 10 minutes? Here’s what you need to know

CAIT demands ‘Luxury Tax’ on 10-minute deliveries, warn of Kirana Store extinction

Sachin Tendulkar backs Spinny’s new ‘God Promise’ campaign

On the spot with Ankur Gattani, Chief Growth Officer, WebEngage Premium Story

Beauty market faces growing insurgency: Why are legacy beauty brands sparring with D2C players? Premium Story

Blogger’s Park: How did subcultural language find its way into pop culture and advertising? Premium Story

Advertising

What Perplexity’s Comet means for the future of digital ads

Uber is looking to engage an older consumer segment Premium Story

From ‘nudge’ to ‘sludge’: Becoming conscious of consumer behaviour manipulations

Marketing

Reliance Industries, RIL, beverage business, Cola, Campa, Mukesh Ambani, Reliance Retail, investment, funding, capital outlay, Coca-Cola, PepsiCo,

Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive push

Endemol Shine India appoints Deepali Handa as EVP and head of commercials and production

Emami rebrands Fair and Handsome to Smart and Handsome with Kartik Aaryan as ambassador

Media

Prime Video launches Channel K, new add-on subscription for Korean entertainment in India

Tactical shift: Punit Goenka stoops to conquer Premium Story

Gaming

The rise of India’s game developers: Key trends shaping 2025

Adda52 collaborates with influencers for Adda52 Online Poker series

Nazara ups its game on a rough pitch

Digital Marketing

Apple, Microsoft, Meta, EU, Thierry Breton, ByteDance, tiktok, DMA

Amazon, Google, Apple, Meta, Microsoft say they meet EU gatekeeper status

IDFC Mutual Fund appoints Mirum as digital partner

Advertisements on digital rose 109% in H1 2022: TAM

Martech

BFSI, banking sector, digital transformation, background check, discrepancies, authentication, employment verification, education verification, address verifications, criminal record checks

Not child’s play: How to prevent ad fraud?

TAC collaborates with MICA; introduces leadership and management development programme on performance marketing

Glance’s Bikash Chowdhury on company’s strategy on lock screen on mobile phones besides ad-free content approach Premium Story

For VMC, meanwhile, the Reliance Entertainment acquisition is expected to bolster its India presence in film production.

Vistas Media set to buy Reliance Entertainment

Calls and text messages to Reliance Entertainment group CEO Shibasish Sarkar remained unanswered at the time of going to press.

By Viveat Susan Pinto

July 23, 2024 08:11 IST

Yet, personalised ads haven’t not been able to tap into the market of music streaming platforms. (Image Credits: Ideogram)

‘Taal se ad mila’: Personalised ads and music streaming platforms Premium Story

From offering personalised ads in return for a lower subscription rate to adhering to the strict regulatory measures, it is…

By Gopika Nair

July 23, 2024 08:00 IST

Along with the app launch, they have also launched smart rings that will do the tracking. (Image Credits: Ultrahuman)

Ultrahuman unveils ‘PowerPlugs’ app and smart rings

Reportedly, the features listed under the new app are circadian rhythm, pregnancy mode, atrial fibrillation, menstrual cycle tracking, caffeine window,…

By BrandWagon Online

July 22, 2024 19:30 IST

Reportedly, all co-creators of the winning work will be felicitated at the grand IndIAA Awards Nite which will be held on the 22nd August 2024. (Image Credits: IAA)

Rohit Jawa to chair IAA IndIAA awards jury

The other jury members include Charulata Ravikumar, Geetika Mehta, M R Jyothy, among others

By BrandWagon Online

July 22, 2024 19:02 IST

FNP’s hampers can be personalised with messages and products tailored to the recipient's tastes.

FNP’s Rakhi campaign aims to drive growth with global delivery and emotional engagement

Avi Kumar, chief marketing officer at FNP, talks to BrandWagon Online and provides insights into the campaign’s theme and execution.

By BrandWagon Online

July 22, 2024 18:30 IST

Storytelling is the primary catalyst with one out of every three users prefer audio for storytelling.(Image:Freepik)

Audio revolution: How audio stories and podcasts have begun to captivate the imagination of many

The quiet revolution can be assessed from the facts that, the number of audiobook listeners in India is projected to…

By BrandWagon Online

July 22, 2024 17:45 IST

Butani was the executive chairman at MediaMint before. (Image credits: MediaMint)

MediaMint appoints Rajeev Butani as the new CEO

Butani, who joined the company last year, has served as senior managing director and group technology officer at Accenture.

By BrandWagon Online

July 22, 2024 16:45 IST

In her previous role, as per the company, Sequeria was instrumental in advocating innovative initiatives and fostering a forward-thinking culture within the organisation.

EssenceMediacom India promotes Averill Sequeria to chief strategy officer

With over 20 years of experience in the marketing industry, Sequeria steps into this role from her most recent position…

By BrandWagon Online

July 22, 2024 15:45 IST

After the target audience is set, engaging ads are created to inspire action.

BrandWagon Explainer: Understanding Performance Marketing

For many who are not aware, affiliate marketing is part of the broader performance marketing category, which also includes influencer…

By Anushree Bhattacharyya

July 22, 2024 14:45 IST

As per claims made by the company, the programme includes hands-on training where participants will work on real-world projects. (Image: Linkedin)

Dentsu India launches fresher accelerator programme, aims to bridge the gap between talent and modern business demands

Over 42% of India’s graduates under 25 were unemployed in 2021-22, revealed the “State of Working India 2023” report by…

By BrandWagon Online

July 22, 2024 13:45 IST

While metro cities like Delhi and Bangalore contribute the most to its sales, Caratlane is experiencing significant growth in tier-2 and tier-3 cities.

The CaratLane story! Why women should wear their wins?

Jennifer Pandya, VP- marketing and brand, CaratLane, talks to BrandWagon Online about their recent campaign featuring Nancy Tyagi, the brand’s…

By Shailja Tiwari

Updated: July 22, 2024 17:08 IST

The world of digital books: A promising but slippery path

The ebooks market in India is projected to reach a revenue of $236.4 million in 2024.

By BrandWagon Online

July 22, 2024 11:41 IST

After hours with Ankit Agrawal, CEO and founder, InsuranceDekho

Embracing a strong religious mindset, I devote 30 minutes daily to meditative chanting of ‘Om’. Rather than avoiding stress

By Geetika Srivastava

July 22, 2024 08:58 IST

Losing the sparkle?

A handful of IPL ads didn’t need a celebrity to stay top-of-mind

By Pallabi Dey Purkayastha

July 22, 2024 08:42 IST

Battle for the morning bowl

Marico is flexing its muscles with new breakfast offerings

By Pallabi Dey Purkayastha

July 22, 2024 08:28 IST

Why online gaming industry needs to redefine its model across social media platforms? Premium Story

According to industry estimates, generally, 40% of players play a game on the second day of installing it.

By Anushree Bhattacharyya

July 22, 2024 08:00 IST

Chai pe Charcha with BrandWagon Premium Story

I highly recommend watching “Shark Tank.” This show offers a fascinating glimpse into the world of entrepreneurship and business innovation.

By Shailja Tiwari

July 21, 2024 18:00 IST

Embracing generative AI: The new industrial revolution of the 21st century

It is no wonder then that the Indian government has committed to an investment of Rs. 10,371 crores for the…

July 21, 2024 14:30 IST

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