Page 150 of Brand Wagon

E-commerce goes offline: Why Myntra, Nykaa and Amazon are betting on Rs 50-crore carnivals

The Trade Desk, Zepto partner to boost ad targeting

On the spot with Amit Suri, mutual fund distributor & founder, AUM Wealth Premium Story

Blogger’s Park: How WhatsApp is quietly replacing CRMs in India Premium Story

Rural consumption is moving from essentials towards choice and care

Marriott to open Dholera’s first 5-Star hotel in partnership with SmartHomes Infrastructure

Weighing in on the business of losing weight with Fitelo’s Sahil Bansal

Print’s slow decline? Ad space growth slumps to just 1% in 2024, TAM report reveals

Reid & Taylor’s comeback play: Reviving legacy in a transformed menswear market Premium Story

Lifebuoy gets a ‘King-Sized’ glow-up with Shah Rukh Khan

Fizz, fame, and Vicky Kaushal: Appy Fizz unveils ‘The One, The Only’ campaign

Electrifi Mobility rebrands as Astranova Mobility, expands focus beyond EVs

Indian shoppers reject Snapdeal, Shopclues as worst value e-commerce brands, reveals YouGov report

No more costly cancellations? CCPA moves to rein in Zomato, Swiggy

Direct selling veteran Sunil Gupta receives lifetime achievement award

HomeEssentials raises $2.2M from India Quotient, plans omnichannel expansion

Spyne brings AI-powered visuals to India’s used car market

CCI dismisses AGI Greenpac’s complaint against INSCO; Supreme Court upholds INSCO’s resolution plan for HNGIL

Advertising

The start-up idea took root as the siblings found themselves thrust unfavorably under the spotlight following the death of actor Sushant Singh Rajput.

Holi hai… but consent bhi zaroori hai! Rhea Chakraborty, Tinder drive the message

On the spot with Sumiit Zawar, Vice-President, Marketing, Route Mobile Limited Premium Story

D’Decor assigns creative mandate to StevePriya

Marketing

Tinder introduces campus-exclusive dating feature in India – Here’s what you should know

BrandWagon Chai pe Charcha with Teleperformance’s Anish Mukker Premium Story

Shark Tank India S4: Airth’s personal story that won Aman Gupta and Vineeta Singh over

Media

JioHotstar, the new streaming platform formed from the merger of JioCinema and Disney+ Hotstar, offering a vast content library, live sports, and subscription options for Indian audiences.

Reliance-Disney’s JioHotstar set to heat up OTT race

Tata Comms to expand scope of media biz to maintain growth momentum

Pocket FM tops Rs 1,000-crore revenue in FY24

Gaming

IQOO NEO 10R: A gaming phone that is good for everyday use. (Image Source: Financial Express)

IQOO NEO 10R: A gaming phone that is good for everyday use

Building guardrails

Apple escalates Epic Games feud by blocking Fortnite app in EU

Digital Marketing

Springwel Mattress India appoints integrated marketing duties to Team Pumpkin

IDFC Mutual Fund appoints Mirum as digital partner

Martech

BFSI, banking sector, digital transformation, background check, discrepancies, authentication, employment verification, education verification, address verifications, criminal record checks

Not child’s play: How to prevent ad fraud?

TAC collaborates with MICA; introduces leadership and management development programme on performance marketing

Glance’s Bikash Chowdhury on company’s strategy on lock screen on mobile phones besides ad-free content approach Premium Story

Radio Mirchi’s parent acquires Gaana for Rs 25 lakh

Reportedly, Gaana was acquired for Rs 25 lakh, as per ENIL’s filings with the National Stock Exchange (NSE).

By BrandWagon Online

August 10, 2024 18:08 IST

BrandWagon Adtalk with Qubo’s Rachit Mehra Premium Story

Rachit Mehra, head of brand and marketing, Qubo talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

By Shailja Tiwari

August 10, 2024 17:30 IST

How gaming is leading the way as the future of youth entertainment

Unlike traditional media, gaming offers interactive experiences, real-time engagement, and global community involvement, perfectly catering to the tech-savvy Gen-Z.

August 10, 2024 14:30 IST

Chai pe Charcha with BrandWagon Premium Story

Roby John, co-founder, CEO, SuperGaming, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Santanu Karmakar

August 10, 2024 12:30 IST

The role of digital marketing in fintech growth

Unsurprisingly, the power of digital marketing in fintech has extended beyond just multinational financial giants.

August 10, 2024 09:15 IST

5% growth in ad volumes on TV news genre in H1 2024 compared to same phase of previous year, reveals TAM report

As per the report, Reckitt Benckiser (India) and Hindustan Unilever retained their first and second position for two consecutive years.

By BrandWagon Online

August 10, 2024 09:00 IST

EBITDA for the quarter was Rs. 706.36 crore, down by 10.2% from Rs. 786.46 crore reported in Q1 FY2024

Sun TV Network reports revenue decline and EBITDA drop in Q1FY25

The company reported revenues of Rs. 1,276.11 crore, marking a decrease of 3.2% from Rs. 1,317.78 crore in the same…

By BrandWagon Online

August 9, 2024 18:05 IST

Game of the Week: Pure Sniper: City Gun Shooting

Pure Sniper: City Gun Shooting, developed by Miniclip.com is an action game that lets users eliminate targets with the help…

By Santanu Karmakar

August 9, 2024 18:00 IST

‘Is saal party tera BRO dega’ claims Goibibo on its 15th anniversary

The platform is offering its selected customers a chance to enjoy free stays at five-star hotels.

By BrandWagon Online

August 9, 2024 17:00 IST

A snippet from the report, (Image Credits: Redseer)

Online ready-to-drink beverage market size grew 52% GMV, reveals Redseer

With an increase by over 80%, retail water and mango-based juices have become the fastest growing categories.

By BrandWagon Online

August 9, 2024 15:57 IST

Tretikov has a background in leading interdisciplinary teams and navigating technological changes and market disruptions

Zendesk appoints Lila Tretikov to board of directors

Tretikov has a background in leading interdisciplinary teams and navigating technological changes and market disruptions

By BrandWagon Online

August 9, 2024 15:00 IST

Restolex onboards Suresh Babu as its CEO

Prior to the new stint, Babu served at Peps Industries for over 12 years as its vice president of sales…

By BrandWagon Online

August 9, 2024 14:00 IST

Fantasy Sports: Beyond the box score

Fantasy sports are believed to be a catalyst to create and grow user’s interest in several sports.

By BrandWagon Online

August 9, 2024 12:00 IST

BEI Confluence appoints Manish Bhatnagar as its director of digital services

Reportedly, Manish has 19 years of experience in digital marketing and transformation, programmatic marketing, influencer marketing, and digital media planning…

By BrandWagon Online

August 9, 2024 12:00 IST

The term refers to platforms that create closed ecosystems, limiting user access and interaction within their own environment. (Image Credits: Freepik)

Beyond the garden gates: The hurdles of walled gardens

Privacy and data security are additional challenges that arise within walled gardens.

By BrandWagon Online

August 9, 2024 10:00 IST

Finally, will the new rules be enough? Much work remains to be done to plug the many loopholes. (Image Credits: Freepik)

Playing with a straight bat

New rules will hinder industry growth, albeit in the short term

By Toshiro Agarwal

August 9, 2024 08:36 IST

In 2023, the revenue generated by Meta Platforms amounted to roughly $134 billion, reveals a report by Statista. (Image Credits: Ideogram)

Burn a hole in your privacy? Inside Meta’s ‘Pay or Consent’ model Premium Story

From igniting the fire of data privacy in conscious users to giving the users a ‘do or die’ option to…

August 9, 2024 08:00 IST

Her duties will include identifying new business opportunities, managing client relationships, overseeing the sales budget, and providing sales forecasts.

Globale Media elevates Himani Singh to associate director of global sales

In her new role, Singh will be responsible for developing and implementing global sales strategies in line with the company’s…

By BrandWagon Online

August 8, 2024 19:10 IST

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