Marico Limited, an Indian fast-moving consumer goods (FMCG) company, and Kaya Limited, a dermatological solutions provider, announced that they will collaborate with Marico exclusively handling sales and marketing of Kaya’s personal care products outside of Kavya’s clinics. From what it is understood, this collaboration will leverage the capabilities of both companies and unlock the growth potential of the brand by enhancing its presence and accessibility across markets and channels.
“We believe that with the potent combination of a brand of Kaya’s stature and Marico’s organized channel reach and digital marketing capabilities, the opportunity to scale up the products business can be another growth driver for us over the next few years,” Saugata Gupta, MD and CEO, Marico Limited said.
Reportedly, Kaya offers a portfolio of products, ranging from daily essentials to solutions for acne, brightening, sun care, anti-ageing and hair care. Kaya’s products are currently available across some of the E-Commerce marketplaces and Kaya Skin Clinics across India. The collaboration claims to deliver high quality innovative products to consumers, ensuring highest standards of efficacy and customer satisfaction.
“Kaya’s 75+ efficacious products will reach wider geographies and acquire more shelf space, ultimately boosting brand visibility and recall, and establishing long-term engagement with consumers.” Rajiv Suri, global CEO, Kavya Limited said.