Advertisement volumes in the movie genre decreased by four percent in first six months of 2024 compared to the same period of previous year, reveals TAM AdEx India report titled, ‘Half Yearly Report for Advertising in movie genre’. As per the report, first six months of both years had 21% of ad volumes for this genre. In addition to that, Hindi movies reported the highest share of ad volumes in January-June 2024 of 41%.
Reportedly, top 10 sectors together added 94% share of ad volumes during the first half of the current year where the toilet soaps category secured first position with nine percent share of ad volumes. Meanwhile, milk beverages observed highest increase in Ad secondages followed by tea during the first half of current year compared to the same phase of the previous year in movie genre. It is also noticed that in terms of growth percentage among top 10 categories,vitamins or tonics or health supplement brands witnessed the highest growth of 96%. This catagory is followed by Noodles or Pasta with 56% of growth.
Furthermore, HUL was the leading advertiser, followed by Reckitt Benkiser which secured the second rank. Interestingly, Wipro and Colgate Palmolive were new entrants among the top 10 advertisers from January to June 2024 compared to the same period in 2023. It is mentioned in the report that, at prime time, afternoon, and morning time, brands added 70% share of ad volumes together. In first half of current year, ads which are sized less than 20 seconds witnessed an increase of three percent in ad volumes share compared to January-June 2023.