Urban Ladder has announced the launch of two digital ad films, as part of its campaign ‘Built to Last’. It uses sumo wrestlers to demonstrate the strength of its sofas and beds.
Through this campaign the company aims to educate its customers and remind them of the questions that they need to be asking while purchasing furniture.
Commenting on the launch, Nishant Gupta, chief business officer, Urban Ladder, said, “We are looking forward to the launch of our new ad campaign, Built to Last. Through the campaign, Urban Ladder aims to draw attention to the durability of its furniture and address the common concern amongst consumers for reliable and long-lasting furniture.”
The 360-degree ad campaign has been conceptualized and created by Wunderman Thompson, Bangalore.
“I believe that the campaign will position Urban Ladder as the top choice for customers and become the go-to brand for customers seeking quality and durability in furniture. We are also proud to announce that we now have 60 stores across India,” shared Gupta.
Through this campaign, the brand attempts to challenge the common misconception amongst furniture consumers that all furniture will fall apart after a few years, regardless of quality. With both digital ads, the brand strives to create awareness about this issue, inspire a positive shift in attitude and tell consumers that their furniture can stand up to the test of time, and is in fact #BuiltToLast.
Additionally, the campaign will span in-store, digital, outdoor, print, and social media.